Embed Size (px)
DESCRIPTION
With the continuous increase in the number of users viewing email through their mobile phones marketers need to get ready so that their marketing campaigns will be mobile friendly and usable by subscribers with mobile phones.
Citation preview
Mobile Email Marketing –
5 Best Practices You Should Know
By: Alphasandesh.com
16:59
Mobile Email
Marketing
16:59
Inception• With the continuous increase
in the number of users viewing email through their mobile phones marketers need to get ready so that their marketing campaigns will be mobile friendly and usable by subscribers with mobile phones.
alphasandesh.com
How to optimize emails for mobile• Here are some strategies to optimize
emails for mobile devices which will help you in getting your email campaign mobile ready:
a. Be clear and specificb. Make use of mobile optimized landing pagesc. Reorganize your pre-headerd. Keep your email content short and precisee. Rethink your email design and graphics
alphasandesh.com
16:59
Be clear and specific• If your email content through
mobile is not easy to read and respond to, your client will most probably delete or overlook your message. Apply fonts like Verdana that are easy to read and keep the size of font at 16 pixels or more. Your email receivers are most likely on the move and revealed to all kinds of distractions.
alphasandesh.com
16:59
Make use of mobile optimized landing pages
• Your email landing pages for mobile should have concise, direct copy that gets to the point directly. If your subscribers have to pan and zoom to get the point, most probably you have lost them. Those who need more information can get back to your site afterward from a desktop and look at deeper links for more comprehensive content.
alphasandesh.com
Reorganize your pre-header• On most mobile phones the
pre-header or footer email text is displayed below the subject line. Take benefit of this by announcing your offer or other significant information here. It can acclaim the subject line and help you in getting users to open your email.
alphasandesh.com
16:59
Keep your email content short and precise
• Since your message will be read on mobile phones by one-fourth to one-third of your recipients, you will need to cut back a little amount of content in your email. Use the minimum amount of content needed to convey your exclusive offer or information.
alphasandesh.com
16:59
Rethink your email design and graphics
• Many Iphones and Smartphones, which signifies 24% of email opens, scales messages down. Fix to a single-column design, as double-column is difficult to read on a small screen. Make use of large text fonts for the same reason. Keep buttons extra large to be clicked even after shrinking, and use texture to make buttons more attractive.
alphasandesh.com
16:59
Conclusion• After many years of gradual
growth, it appears email users are quickly moving towards using their mobile phones to manage their email. With such fast growth in this area, all email marketers need to accept mobile email marketing best practices in the very near future.
alphasandesh.com
16:59
We are a leading email service provider.For more details have a look at www.alphasandesh.com
alphasandesh.com
