Mobile Developer WeekSalesforce Platform Mobile Services

Pat PattersonPrincipal Developer Evangelist@metadaddy

Safe harbor

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We’re living in the post-PC era

iPhone RevenueQ1 FY12

$24.42 billion

TOTAL Microsoft RevenueQ2 FY12

$20.89 billion

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Suite of downloadable apps for accessing Salesforce data from a mobile device

Mobile AppExchange for discovering purpose-built apps or vertical solutions by industry

Custom mobile apps designed and built by you or an ISV partner

Salesforce Has The Answer For Every Mobile Need

Salesforce Touch – One App For All Your Devices

•HTML5 app runs on any device

• (iPad & iPhone today)

•Intuitive interface built for users on the go

•Optimized for touch – tap, scroll, swipe

Salesforce Platform:

The Fastest Path From Idea to Connected Mobile App

Idea

Build App with Modern Frameworks

Connect Customer &

Business Data

ConnectedMobile Apps

Our Mobile Strategy for the Salesforce Platform

• Developer Productivity• Fast ramp

• Deep functionality

• Use languages and frameworks devs. know and love

• Pluggable set of Mobile Services

• Focus on the app, not the plumbing

• Secure, reliable and scalable

• Enterprise grade

Introducing Salesforce Platform Mobile Services

Introducing Salesforce Platform Mobile Services

Mobile SDK 2.0 – coming soon…

• Build Native, Hybrid or HTML5 apps for iOS and Android

• Faster and more modularized architecture

• New entity frameworks for easy data access and offline storage

OAuth2Secure authentication and refresh token management

API WrappersInteract with Salesforce REST APIs  with popular mobile platform languages

App ContainerEmbed HTML5 apps inside a container to access powerful native device functionality

Secure Offline DatabaseStore business data on a device with enterprise-class security

Push NotificationsDispatch real-time alerts directly to mobile devices

http://developer.force.com/mobileSDK

Introducing Salesforce Platform Mobile Services

Mobile Packs

• Jumpstart web and hybrid mobile

development

• Focus on modern JavaScript frameworks

• Simplify Salesforce data access

• Deploy on the Force.com platform or

elsewhere (e.g. Heroku)

• JavaScript based

• Quick Starts and tutorials

Current Mobile Packs

• First of many mobile packs and samples

• Open-source and community driven

Mobile Accelerator Program

• Provide rapid, high-touch Mobile Services training

for partners• Appirio, Accenture, Bluewolf, Aditi, Tquila, Deloitte, Detroit

Labs

• Provides companies with qualified app building

partners

Designed for leading consulting partners, systems integrators, and ISVs

Three Mobile Development Options

Demo - Developing a Visualforce + Backbone.jsHTML5 app

Recap : Creating a Visualforce + Backbone.js app

• Make your Visualforce mobile friendly

• docType="html-5.0"

• Standard HTML5/CSS/JavaScript markup

• Data Binding with Salesforce

• ForceTK

• RemoteTK

• JS Remoting

Demo - Creating a Hybrid

app

Questions?@forcedotcom@metadaddy