From Focusing on Devices, to Apps, to Data

Introducing the mobile data virtualization platform

About Me

• Hackerpreneur• Co-Founder KidoZen, Inc• Advisor to software companies(Microsoft, Oracle….)• Board member• Speaker, Author• Investor• http://jrodthoughts.com• http://weblogs.asp.net/gsusx • https://twitter.com/jrdothoughts • http://kidozen.com

ABOUT KIDOZEN

COMPANY

ENTERPRISE MOBILE-FIRST PLATFORM as a SERVICE (PaaS)

Headquarters: Miami, FL Development Center: Buenos Aires, Argentina Privately Held – Series A of $5 Million – November 2013 – Third

Point VenturesWHAT WE PROVIDE

Enterprise Mobile Backend as a Service API Mobile SDKs Mobile Enterprise Application Center HTML 5 Hosting Mobile Data Virtualization Analytics

CUSTOMERS

HIGHLIGHTS

• Large Number of Enterprise APIs

• Public, Private, Hybrid Cloud & On-Premise

• Capability to Access and Manage Enterprise Data Sources Allowing IT Managers to Apply Security Policies at the Data Level for Mobility Management.

• 80+ Customers – Growing to 100 by mid-2014

• Pricing starting at $5k/10M API Calls/10K Users/200GB Store per Month

KIDOZEN ENTERPRISE MOBILE PLATFORM AS A SERVICE

Enables Backend, Management and Lifecycle Capabilities

Integration with On-Premise and SaaS Systems

Access to Storage, Logging, Identity Management, SMS, Push Notification, etc.

Public, Hybrid, Private Cloud

ENTERPRISE MBaaSInfrastructure and Integration Backend Capabilities with a Large Number of Mobile-First APIs

SDKsSupport for Over a Dozen Mobile Client Application Platforms

APP CENTER Provides Management and Distribution Capabilities to Enterprise Mobile Application

Mobile Data Virtualization

Manage the corporate data catalog allowing

for data policy security

ANALYTICSOperational Analytics and Business Intelligence Capabilities Providing Visibility of Runtime Behavior

ENTERPRISE MOBILE-FIRST PaaS

LOB/SaaS APIs

LINE OF BUSINESS

SaaS APIs

Agenda

• The challenges of accessing enterprise business data from mobile solutions• The DNA of mobile business data • Mobile data virtualization• Mobile data management

•We are not going to talk about KidoZen!

What’s the biggest challenge of enterprise mobile infrastructures?

Is Not Managing Devices

We Have Tons of Solutions For That

And MDM is a Commodity

Is Not Building Apps

I want an app!

We Can’t Use Any More Frameworks

Is Also Not About Establishing a Mobile Strategy

The #1 Challenge of Enterprise Mobile Solutions Is…

Mobilizing Business Data

What Makes Mobile Data Access So Challenging?

The DNA of Mobile Business Data Access

Contextual( Location, Carrier, Device, Network….)

Secure(Encrypted, Signed, Filtered Based on the User’s Identity…)

In-Transit(Real time access, Event-based…)

At-Rest(Offline storage…)

In-Use(In memory…)

Consistent access across dozens of mobile client platforms….

We Haven’t Had This Problem Before…

Some models for mobilizing business data…

Mobilizing Business Data = Standard Mobile Data Access (Developer) + Mobile Data Source Management (DevOps)

Standard Mobile Data Access: Current Models

Homegrown APIs

Enterprise Data Source

Data Source API

Corp Data Center

Mobile Data Access via Homegrown APIs

•Pros:• Leverage existing skillsets and assets• Enabler for responsive-design models

•Cons:•Non-mobile-first infrastructure• Require the constant building of backend infrastructure•Hard to scale (development) and maintain• Challenging to manage & operate• Lack of standards: Different APIs for different data sources

MEAPs

Enterprise Data Source

Corp Data Center

Enterprise Data Connector

MEAP Server

Mobile Data Access via MEAPs

•Pros:•Default enterprise systems connectors

•Cons:•Heavy and proprietary infrastructure • Expensive• Require professional services & training • Challenging to manage & operate• Lack of standards: Different connectors for different data sources

Enterprise mBaaS

Enterprise Data Source

Corp Data Center

Enterprise Data Connector

Enterprise Data Agent

Enterprise System API

Enterprise mBaaS Platform

Mobile Data Access via Enterprise mBaaS

•Pros:• Default enterprise systems connectors • Private, hybrid and public cloud friendly infrastructure•Mobile platform agnostic • Lean and scalable models• Productized road map

•Cons:• Lack of standards: Different connectors for different data sources• Back-end system knowledge required

A New Model for Accessing Mobile Business Data…

Mobile Data Virtualization…

Mobile Data Virtualization = Mobile Virtual Data Sources + Mobile Data Management

Mobile Virtual Data Sources ?

A mobile virtual data source is a metadata representation of an

enterprise data source that can be accessed from a mobile application….

Confused?

Operation = “Get Orders”

Parameters= {JSON Payload}

SAP Orders

Operation = “Get Leads”

Parameters= {JSON Payload}

Salesforce.com Leads

Mobile Data Sources

Operation = “Query”

Parameters= {JSON Payload}

Oracle Customers

An Enterprise App and An Enterprise Data Store

App1 App2

App3 App4

App5

Apps Mobile Data Sources

Salesforce.com Leads

SAP Orders

Oracle Customers

Once Virtualized Mobile Data Sources Can Be Accessed Using A Consistent API

Once virtualized, mobile data sources can be secured

Introducing mobile data management

It Makes Perfect Sense

Managing Devices

Managing Apps

Managing Business

Data

Context-Aware Mobile-First Data-Policies

• Geo-location based policies• Device based policies• App based polices• Network based policies• Mobile client based policies

Geo-location Based Mobile Business Data Policies

Require Dual Factor Challenge if Accessed

Outside North America

Network-Based Mobile Business Data Policies

Require Encryption When Accessed from an AT&T

Network

App-Based Mobile Business Data Policies

Accessed by the Top Order App – Require Dual Factor

Challenge if Accessed From Other Apps

Device-Based Mobile Business Data Policies

No Access from Jail Broken Phones

Other Mobile Data Management Capabilities

•Managing Data At-Rest:• Secure offline-storage•Offline data management policies

•Management Data In-Use:• Sign-Encrypt in-memory data

Mobile Data Virtualization Benefits

Mobile Data Virtualization Benefits

• Ability to create virtual representations of enterprise data for mobile applications• Consistent & standardized to access all enterprise

data sources for mobile solutions• Abstract the complexity of integrating with business

systems for mobile app development• Provide security, management and access control

capabilities at the data source level• Extend mobile operation management from devices,

to apps, to data

• Accessing enterprise data from mobile app is one of the top challenges for enterprise mobile infrastructures• Enterprise mobile-first APIs represent the most

established pattern for integrating mobile apps with enterprise systems• Mobile data virtualization is • The next frontier of data mobilization • A combination of virtual mobile data source & mobile data

management

• Mobile data management can shift the focus of mobile operations from devices, to apps, to data• Enterprise mBaaS platforms are the best way to

enable a mobile data virtualization infrastructure

Summary

Thanksjr@kidozen.com

http://www.kidozen.comhttp://jrodthoughts.comhttp://twitter.com/#!/

jrodthoughtshttp://weblogs.asp.net/gsusx