Going mobile: a long term view

Ivan Teage, Interactive Media Technical Manager

Who am I?

2002 > 2012

operator logos / ringtones / mobile games / premium SMS

WAP websites / apps / mobile web / HTML5 / mobile video

Many changes in

networks / devices / software

application / payment models / audiences

Many mobile opportunities

Digital services review

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Mobile feasibility study

Feasibility conclusions

• Build a mobile website

• Build a mobile ticketing platform

• Focus on evergreen content

• Avoid apps without a sound business model

• Embed mobile thinking

• Invest in infrastructure

Mobile web – launches December 2011

Lessons from building the mobile web

• Work towards responsive design

• Think about multimedia compatibility

• Understand existing processes and integrations

• Don't double handle content

• Don't worry about every device

• Don't try and do everything at once

• Evaluate constantly

Augmented reality

Google indoor maps

Leafsnap UK

Mobile ticketing

Bugs Count

Evolution iPad app

Multimedia tour guides

In gallery mobile labels