Mobile Backstage SP

© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.

September, 2011

Mobilizing The Fan ExperienceMobilizing The Fan Experience© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.

© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.© 2011 STEAM REPUBLIC LTD. PROPRIETARY AND CONFIDENTIAL. REPRODUCTION AND DISTRIBUTION STRICTLY FORBIDDEN.

Take Care Of Your Fans…Take Care Of Your Fans…

• In the music industry where everything has changed, only the nature of being a fan has remained unchanged

• Mobile Backstage helps you amass a transportable community of fans that can be carried throughout the artist’s career



Mobile Backstage Fan ClubMobile Backstage Fan Club

• Intimate and personal way to connect bands and fans

• Helps develop and maintain meaningful relationships between artists and their fans

• Helps you dramatically grow your most important asset - your fan base



• 2-way, real-time communication with the band, in a more intimate environment

• Lets fans participate and create content in ways that have not been possible until now

• Location-aware, check into gigs and see where all the fan action is happening


Next Level Next Level Fan EngagementFan Engagement


• Share the most important moments of being a fan, in real time

• Fans get rewarded and recognized by their peers - and ultimately by the artist

Giving Fans Giving Fans A Reason To EngageA Reason To Engage



• Fans can log in with Facebook Connect

• Fans can create and edit user profiles and view profiles of other user

• Artists can send push notifications to entire fan community

• Fans and artists can post and view messages, images, audio and video files

• Users can comment on posts, events, profiles, songs, albums and rate them

• Users can send private messages (text, video, audio, images)

• Fans can view past and upcoming events


All-inclusive All-inclusive Turn-key ServiceTurn-key Service


• Fans can “check in” at events, buy tickets and view who is attending the events

• Fans can buy music via iTunes

• Users can view albums/songs and play music

• Artists can track and measure user activity and monitor their community with the Mobile Backstage Dashboard

• Users can share their posts via Facebook and Twitter

• Users can integrate their profiles with their Twitter accounts


All-inclusive All-inclusive Turn-key ServiceTurn-key Service


Combining The Best Combining The Best Social Media FeaturesSocial Media Features

• Shows you where your fans are, what they are doing, and what they are buying

• Empowers your street team to deliver new fans with a single click

• Shows where the band is and what they are doing, making it easier for fans to “follow” when on tour

• Personal and unique push-content from artists to fans, combined with select reserviced web content

• Unique Foursquare-style capability allows fans to “check in” at gigs, and see "who else is there”


Facebook and Twitter are for fans who like your band

Mobile Backstage is for fans who LOVE your band



Much More Than Just An AppMuch More Than Just An App

• Concept

- Mobile fan club community

- Engagement tool

- Postings and exchange

- Continuously used

• Content

- Personal and unique push-content

- From artist to fans and fans to fans

- Social features and active use as key elements

- Sharing the moment anywhere, anytime

Basic Mobile App Mobile Backstage

• Concept

- Mobile website or a game

- Passive content browsing

- ”Squeezing down” the web to mobile

- Good for one-time use

• Content

- Static and aggregated

- Pull-content from websites

- Not meant for mobile

- Limited social attributes


Label clients include Universal, EMI, Warner Music, Sony Music, most top indies

Our Allies Our Allies

Technology

Mobile Backstage SP