Upload
cisco-service-provider
View
1.415
Download
4
Embed Size (px)
DESCRIPTION
To view this full presentation, please visit www.ciscoknowledgenetwork.com
Citation preview
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Robert Synnestvedt
Lead, Global Mobile Internet Marketing
Mobile Backhaulon the M.O.VECKN, October, 2011
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Agenda• General Trends and Requirements:
Cost and Capacity Challenge
• Cisco Unified RAN :Optimized Backhaul Differentiators
• Innovation and Leadership:
• Network Architecture & Designs:
• Take Aways:
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Trusted Partner for Global Mobile Service Providers
Innovation
differentiation
Monetization
new revenue
Unification
any radioany media
Leadership
trusted advisor partnership
Optimization
reduced costs
The World Needs New Approaches…
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
The World needs to Lower Operating Costs
Reduce PowerIncrease Mbs/Watt
Reduce FootprintMulti-use POP
Simplify ManagementRadio Access
OPEX over 7 years CAPEX
Transmission
Site Rental
O&M
Electricity
Cell Site TCO Distribution
BTS
Civil Works
Site Support
Site Acquisition &Planning
40%TCO
60%TCO
Source: China Mobile
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
IP Next-Generation Mobile Network Backhaul Requirements
• Architect to scale
10-to-100X traffic growth
• Simplify and unify operations
Expanded service offerings and frequent radio upgrades
• Reliable high-quality service assurance
Resilient multiservice prioritization differentiation
• Simultaneous operations for multi-vendor,multi-generation radio
2G, 3G, HSPA, LTE, Femto, WiFi offload, WiMax, etc.
• Smooth, streamlined network migration
Multimedia, multiprotocol, multitransport evolution
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
SP Content
Basic WAPContent
Traditional Mobile ArchitectureLinear transport for linear Subscriber Growth
Core
RAN
Single-Service
Single-Path
Single-Access
Mobile Voice
Circuit Transmission
Radio Access
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
NationalData Center/Cloud/VHO
NationalData Center/Cloud/VHO
RegionalData
Center/VSO
RegionalData
Center/VSO
SP Content
Third-PartyContent
Business
Cisco Mobile Internet ArchitectureDistributed to Scale with Non-Linear M.O.VE Demands
IP Core
EPC/Edge
Unified RAN
Home
Multi-Service
Multi-Path
Multi-Access
Video, Voice, InternetB2B2C
Cell to CellCell to Cloud
Radio AccessWiFi Access
Ethernet Access
C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Cisco Confidential 8C97-687701-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Knowledge Network
To see this full presentation, our live webcast schedule, view past sessions on VoD and
download these slides, please visit the Cisco Knowledge Network website at
www.ciscoknowledgenetwork.com.
If you would like to get in touch with our technical experts or provide your feedback, please email us
Thank you.