9/27/2010 1 Northern Kentucky University Enterprise Mobile Agenda Defining “Enterprise Mobile” Industry Landscape/Strategy Mobile at NKU’s College of Informatics Q&A
Chief Information Officer, Northern Kentucky University, Presented for The Circuit and discussed the various mobile platforms and the pros and cons of each
Text of Mobile Apps for Business Productivity The Circuit
1. 9/27/2010 Enterprise Mobile Northern Kentucky University
Agenda Defining Enterprise Mobile Industry Landscape/Strategy
Mobile at NKUs College of Informatics Q&A 1
2. 9/27/2010 Mobile Today How did we get here? Video Credit:
Sybase, Inc. (Video Credit: Sybase, Inc.) 2
3. 9/27/2010 Enterprise What is a mobile device? Smart Phones
Mobile Phones Laptops Tablets Net-books Rugged Devices Barcode
Scanners RFID Mobile Reality 3
4. 9/27/2010 The Enterprise Mobile Puzzle Enterprise Business
Consumer/ Customer Mobile Productivity Infrastructure -Management
-Security 1st Generation Enterprise Mobile email, calendaring,
messaging and PIM Available for > ten years Approximately 85% of
North American companies have deployed wireless email as an example
4
5. 9/27/2010 2nd Generation Enterprise Mobile mobilize their
business processes Travel & Expenses Customer Relationship
Management (CRM) Mobile dashboards Productivity is/was the goal 3rd
Generation Enterprise Mobile Move past productivity apps Will grow
from the pervasive availability of network access Will take
advantage of the advanced features of the devices GPS,HD video
cameras are becoming standard and are creating new application
categories 5
6. 9/27/2010 SAP impact on the enterprise
Weregoingtoworkflowenablesmartphonesso
youcanhavemeaningful,transactive interactions
withyourprocesssystems,saidKeithCostello,
executivevicepresidentforbusinessanalyticsat SAP
Atsomepoint,CIOswillexpecttheirvendorsto
providemobileaccesstransparently ROI of Mobile Solutions Internal
Decrease costs Productivity 24x7 access does impact the bottom line
Responsiveness to business decisions Increased Revenue/ business
due to efficiencies External Increased Revenue Increased customer
base Customer retention through mobile enhanced services New
Products 6
7. 9/27/2010 Infrastructure Architecture Mobile App
INFRASTRUCTURE IS BULK OF INVESTMENT Mobile App Todays Discussion
Defining Enterprise Mobile Industry Landscape/Strategy Mobile at
NKUs College of Informatics Questions and Answers 7
8. 9/27/2010 Enterprise Mobile Platforms iOS (iPod, iPhone,
iPad) Android (Multiple Device Manufactures) RIM (BlackBerry
Devices) WebOS (Palm Devices) Windows Phone 7 Symbian Mobi Sites
Platform Independence iOS First with app store GSM technology Most
available apps Strong consumer brand Stringent review process
Uniformity/ease of use Single device manufacture Development Cost
One carrier Cost to end user 8
9. 9/27/2010 Android Open source software Ties to Google
Quickly growing app store Cost to end user Multiple device Strong
consumer brand manufactures Questions of uniformity Largely
customizable Multiple carriers Third party app RIM Limited app
availability Focus on security Single device manufacture
Development cost Multiple carriers Cost to end user Business market
penetration Uniformity/ease of use 9
10. 9/27/2010 WebOS Limited app availability Development cost
Multiple device HTML, Java, AJAX, C manufactures Cost to end user
Multiple carriers Tied to struggling brand Business and consumer
Impact of HP? users Windows Phone 7 Limited app availability
Development cost Multiple device Cost to end user manufactures
Experience in the Multiple carriers enterprise Business and
consumer users 10
11. 9/27/2010 Symbian Top OS worldwide Multiple device
manufactures Multiple carriers Business and consumer users
Development cost Cost to end user Losing market share Recently went
open source via Symbian Foundation Mobi sites Available on variety
of Cost to end user platforms & devices Not available without
Varying compatibility/ease internet connection of use with device
hardware Development cost 11
12. 9/27/2010 Platform Independence Mobile web HTML5 and CSS3
More portability Lose native functions Adobe Adobe Flash Platform
Flash War WebKit Produce apps & compile for any platform Dell
IPAD changes everything again 120 million iOS devices Apple created
an sold by September 2010 entirely new market In 80 days, Apple the
third screen created a $2 billion business with the iPad 12
13. 9/27/2010 Mobile Sweet Spot Social Portability Design
Reliability Design Security Geo- Location Business Consumer Delta
iPhone App 13
14. 9/27/2010 Forecasting 2015 mobile web will surpass desktop
use iOS and Android will continue to grow in market share as
Windows Mobile, RIM,WebOS and Symbian decline Continued integration
will take place with mobile strategy and social technologies Mobile
retail growth with location technology & real-time technology
The Mobile Cloud is going to accelerate the adoption of mobile
technologies in businesses Todays Discussion Defining Enterprise
Mobile Industry Landscape/Strategy Mobile at NKUs College of
Informatics Questions and Answers 14
15. 9/27/2010 Mobile/Web @ NKUs COI Full mobile lifecycle
strategy and development Strategy definition and refinement Mobile
project management Mobile development Mobile marketing, branding,
and design Website concept, design, and implementation Social/Web
2.0 development Research Projects Mobile at NKU Mobile Learning
apps (iNKU) Consumer apps San Ramon Fire Department Alerting
applications (Alerts4me) Several Enterprise Apps 15