Mobile Applications 2011

To Register: T: (02) 9229 1000 F: (02) 9223 2622 E: [email protected]

Make the most of your time out of the office with 3 practical workshops: A: Getting Your App Noticed with the Right Marketing StrategiesB: Measuring Mobile Application Performance to Maximise ROI C: How to Build a Thorough Mobile Web Strategy to Send a Clear and Complete Mobile Message to your Target Market

Mobile Applications: Next Generation Consumer Engagement

Main Conference: 15 – 16 March 2011Interactive Workshops: 15 – 16 March 2011Venue: Dockside, Sydney, NSW

MNic Cola Chief Operating Officer,

FAIRFAX DIGITAL

Brady Jacobsen General Manager, Digital & Contact Centres

AUSTRALIA POST

Andrew Scott Emerging Technology Manager

TELSTRA CHIEF TECHNOLOGY OFFICE

Michael Weeding, Head of Digital Banking

CITIBANK - GLOBAL CONSUMER GROUP

Doug Maloney General Manager for Innovation and New Business

VODAFONE HUTCHISON AUSTRALIA

Dale Rankine Appland Team Lead

VODAFONE HUTCHISON AUSTRALIA

Mark Dando Mobile Market Development Specialist

FAIRFAX DIGITAL

Warren Hamilton Product Specialist Mobile

VIRGIN BLUE

Ben Forsyth Head of Mobile & Emerging Technologies

NATIONAL AUSTRALIA BANK

Hugh Baldwin Digital Media Director

NICKELODEON AUSTRALIA & MTV NETWORKS

Shane Williamson Co-Founder

MOBILE MONDAY SYDNEY

Brian Tap Regional Director Asia Pacific SUBWAY

Sebastian Chan Head of Digital, Social and Emerging Technologies

THE POWERHOUSE MUSEUM

Tara Spence Marketing Manager

BEAUTY HEAVEN

David Whiteman Marketing Director

GETPRICE

Senior Representative BBC Worldwide (UK)

Cheryl Cooper Field Systems Solutions Manager

PIzzA HUT

Ryan O’Sullivan Digital Operations Director

AUSTEREO PTY LTD

David Lao, Multimedia

Marketing Executive

COMBINED COMMUNICATION NETWORK

Jonny Brownbill Manager Online Development

MUSEUM VICTORIA

2011

Visit our Download Centre for Podcasts, White Papers and

much more

www.mobileappcon.com.au

The First Event In Australia Dedicated

to Mobile Apps


Researched & Developed by: Organised by:Media Partner:Associate Partner:Mobile App Parter: Exhibitors:

To Register T: (02) 9229 1000 F: (02) 9223 2622 E: [email protected]

Day One: Tuesday 15 March 2011

8:30 Conference Registration and Arrival Coffee

9:00 Opening Address from Conference Chair

Global Mobile Application Deployment

9:10 International Keynote: Delivering Compelling Mobile Apps on Various Platforms for a Global Reach

Mobile applications play a huge role in the marketing mix of a global brand. Learn how BBC Worldwide is tackling this challenge. • Evaluating why mobile strategies are becoming more and more important in today’s marketing mix • Best practice strategies on how to use the mobile platform to complement existing media platforms • Assessing why it is so important to create mobile apps for multiple platforms • The BBC’s point of view of the future of mobile appsSenior Representative, BBC WORLDWIDE (UK)

9:50 Keynote: The Business of Mobile Convergence – How Mobile & Tablets are Changing the Way Businesses are Operating & Interacting More Efficiently with their Customers

The humble mobile phone has become a powerful convergent device that is directly affecting how businesses operate and interact with their customers. What are some of the major trends happening in mobile that will influence Australian businesses? The Mobile industry is undergoing a dramatic change as the 3rd Screen of Business, the tablet, is quickly becoming a major factor in mobile convergence.• How does the Australian market compare and contrast with other countries in the way that mobile devices & applications are being used• Understand how local Australian companies are successfully encompassing mobile• Learn how the tablet has entered our market and quickly entrenched itself as the 3rd Screen of BusinessShane Williamson, Co-Founder, MOBILE MONDAY SYDNEY

10:30 Morning Tea and Networking Opportunity

11:00 Positioning Australia at the Forefront of Mobile App Development • Reflecting the current mobile app adoption in Australia throughout various industries • Evaluating which industries will show the most mobile app growth in the next 12 months and why• How mobile apps can be turned into revenue generating wonders• Will mobile applications be a long term marketing channel or are they a current trend phenomenon?Shane Williamson, Co-Founder, MOBILE MONDAY SYDNEY Nic Cola, Chief Operating Office, FAIRFAX DIGITAL Doug Maloney, General Manager for Innovation and New Business, VODAFONE HUTCHISON AUSTRALIA Senior Representative, BBC WORLDWIDE (UK)

Identifying the Right Platform and the Right Content for Your Target Market

11:40 Understanding the Technology Directions to Prepare for Future Demands

The mobile technology landscape is evolving swiftly, and presents opportunities for early movers. Where are the enabling technologies heading in the next few years?• What are the trends with mobile networks and why they matter?• What emerging mobile device types are appearing and how will they influence mobile apps?• How can apps make use of new device and network APIs?• Web technologies versus native applicationsAndrew Scott, Emerging Technology Manager, Chief Technology Office, TELSTRA

12:10 Making the most of Mobile for your Target Market Offering customers and potential customers, a convenient service and at the same time, have your brand creating an impression 24*7. • Why the mobile is important to SUBWAY®• Assessing what platforms to choose and how to start an effective mobile strategy • Creating engaging, functional and easy to navigate mobile applications • Learning how to successfully integrate location-based services into your app• Maintaining high accessibility of apps to enable high penetration and usability Brian Tap, Regional Director, SUBWAY ASIA PACIFIC

12:40 Lunch and Networking Opportunity

1:40 The Mobile Platform as a Contemporary Contact Channel CC Network is responsible for the Taxis Combined and Silver Service Taxi mobile apps, understand their strategic approach regarding mobile apps. • Identifying contemporary societal trends• Assessing benefits, risks, opportunities and costs of mobile applications • Choosing the most efficient business alignment strategy• Best practice for resource allocation David Lao, Multimedia Marketing Executive, COMBINED COMMUNICATIONS NETWORK

2:10 How to Increase the Awareness and Usage of Mobile ApplicationsUnderstanding the most effective strategies to market mobile apps to your target market to ensure awareness and usage. What is required to gain your customers

acceptance? • Understanding the users mindset when looking for apps• Best strategies on how to influence the user’s choice• Proving and improving utility and app longevity• Having an App Roadmap and Promotion Plan to ensure app success Hugh Baldwin, Digital Media Director NICKELODEON AUSTRALIA & MTV NETWORKS

2:40 Achieving Faster, Stronger and Higher Enterprise Mobility with Successful Mobile Apps

Learn how a platform approach can pay huge dividends in speed to market, manage-ability and market coverage. We will show you how to:• Being device agnostic and at the same time have device specific features to ap peal to any target market• Utilising reporting to unlock the information you need for developing and deploying mobile apps• Best practice strategies on how to stay ahead of the upgrade game for all of your mobility needs, whether B2B, B2C or B2E• Building brand awareness and loyalty through mobile applicationsMartin Coyle, Director of Marketing and SalesLOGICALTECH

3:00 Successful Development and Deployment of a Mobile Banking App – Citibank

Learn from Citibank how to successfully develop and deploy mobile banking apps. • Creating a mobile banking app to view account information, transfer funds, pay bills and view foreign exchange rates to meet your customers needs • Making your mobile banking app available on multiple smartphone platforms to increase your coverage • Best practice strategies to effectively market your mobile app to your target market Michael Weeding, Head of Digital BankingCITIBANK – GLOBAL CONSUMER GROUP

3:30 Afternoon Tea and Networking Opportunity

4:00 Optimising Content Delivery by Creating Engaging Mobile Apps for Your Consumers

Developing the right mix of content and engaging functionality to match your target market is one of the most important pieces in the success story of any mobile strategy. Learn how Austereo achieved this. • Creating engaging, functional and easy to navigate mobile app content • Understanding the technical barriers and what is possible and what is not• Choosing the most suitable business model to maximise customer acquisition and ROI • Maintaining high accessibility of apps to enable high coverage and usability Ryan O’Sullivan, Digital Operations Director AUSTEREO PTY LTD

4:30 Going Beyond Online Banking - Successful Development and Deployment of a Mobile Banking Application in Australia

Learn from first-hand experience how this financial institution mastered the challenge of taking online banking mobile. • Assessing the decision making process in what to make available for mobile banking on smartphones • Successfully choosing the right platform for a mobile application based on your target market preferences • Making mobile banking a secure and trustworthy service for your customers • Applying challenges and pitfalls with back office interfaces • Lessons learnt and industry insights into what makes a good app for banking Ben Forsyth, Head of Mobile & Emerging Technologies, NATIONAL BANK AUSTRALIA

5:00 Successfully Promoting Your Mobile App to Ensure Long Term Usage

The panel will feature key experts from throughout the 2 days to discuss best practice strategies on successful mobile app promotion. • Understanding the opportunities and potential pitfalls when adding mobile into the media mix• Using mobile apps to complement your mobile strategy and mobile appearance• How an app can reinforce the message to the consumer• Future outlook: how apps will dominate over the browser in the long termHugh Baldwin, Digital Media DirectorNICKELODEON AUSTRALIA & MTV NETWORKS AUSTRALIADavid Whiteman, Marketing Director, GETPRICE Mark Dando, Mobile Market Development Specialist, FAIRFAX DIGITAL

5:40 Closing Remarks from the Conference Chair

5:50 Evening Workshop A: Getting Your App Noticed with the Right Marketing Strategies

“M.App Con 2011 brings together a holistic view of mobile development & industry trends in one event that is tailored for companies planning or

executing on a mobile strategy for 2011.” Shane Williamson, Co-Founder, Mobile Monday


Case�Study

Case�Study

Case�Study

Panel �Discussion

Panel �Discussion

7:30 Morning Workshop B: Measuring Mobile Application Performance to Maximise ROI

9:30 Coffee and Networking Opportunity

9:50 Opening Remarks from Conference Chair

Choosing the Correct Business Model to Maximise Financial Retrun from your Mobile Apps

10:00 Bringing Innovation to Business and the Role of Mobile AppsThis session will look at the challenges and success stories from introducing innovation to an organisation, using the creation of VHA’s Appland mobile application team as a case study. You’ll hear first-hand experiences related to creating a skunkworks operation, making mobile platform and technology decisions, hiring certain skill sets and measuring outcomes.• Effectively delivering innovation and new models of operation to business• The role of mobile apps to an innovation/product strategy • Creating and managing a mobile development resource • Impacts to your product related to decisions around platform alignment Doug Maloney, General Manager Innovation and New Business, VODAFONE HUTCHISON AUSTRALIADale Rankine, Appland Team Lead, VODAFONE HUTCHISON AUSTRALIA

10:30 Discussing Whether to Use Internal or External Resources for Mobile App Design, Development and Deployment

Making a clever long term decision whether to outsource mobile app development or to insource the expertise. • Assessing the pitfalls and opportunities of internally developed versus bought mobile apps • Establishing which solution is commercially more viable for your business in the long term • Accomplishing effective cost-benefit analysis to support the decision making process • What extra benefit do internal versus external resources have?Ben Forsyth, Head of Mobile & Emerging Technologies, NATIONAL BANK AUSTRALIA Dale Rankine, Appland Team Lead, VODAFONE HUTCHISON AUSTRALIA Shane Williamson, Co-Founder, MOBILE MONDAY SYDNEY Brady Jacobsen, General Manager, Digital & Contact Centres, AUSTRALIA POST

11:10 Morning Tea and Networking Opportunity

11:40 Building your Mobile App Business Case to Convince Management of the Necessity and Viability of Mobile Apps for your Business

A mobile app can boost your business and customer acquisition. Arm yourself with the best tools to convince management to implement a mobile strategy including mobile apps. • Assessing the pros and cons of mobile applications and the financial impacts • Best strategies on how to generate revenue from mobile web and mobile apps • Funding your mobile app strategy by mobile advertising • Identifying solutions on how to make money while keeping your app freeJonny Brownbill, Manager Online Development, MUSEUM VICTORIA

12:10 Choosing Between Different Platforms and Different Providers Available to Ensure Best Coverage

A discussion to assess the pros and cons of different platforms and platform providers available to make an informed decision for your business. • Understanding how apple is currently the market leader and how this trend will develop over the next 12 months • Debating the pros and cons of Windows 7, BlackBerry, Google Android and Nokia • How to choose the right provider and platform for your business• Clarifying different revenue and business models Andrew Scott, Emerging Technology Manager, Chief Technology Office, TELSTRAJonny Brownbill, Manager Online Development, MUSEUM VICTORIARyan O’Sullivan, Interactive Operations Director, AUSTEREO PTY LTD

12:40 Choosing the Best Business and Revenue Model for Your Mobile Applications

Next to developing and deploying a mobile app for your target market, monetising your mobile applications is one of main goals. • Comparing the different business models for mobile applications: paid apps, apps on subscription, free apps driven by advertising revenue and sponsored apps • Identifying the best revenue model for your business

• Working with a combination of business models to maximise monetisation Nic Cola, Chief Operating Officer, FAIRFAX DIGITAL

1:10 Lunch and Networking Opportunity

2:10 Going Beyond Online Shopping – Offering Mobile Shopping to Reach Today’s New Shopping Generation

Learn from first-hand experience how Getprice mastered the challenges of taking online shopping mobile. • How mobile shopping is different to online • How consumers compare offers• Enabling transactions and ensuring smooth back office interfaces • Promoting local offers via mobile channels to attract new customersDavid Whiteman, Marketing Director, GETPRICE

2:40 Towards Truly Valuable Mobile Apps The cultural sector - museums, galleries, libraries, heritage - have been rapidly embracing the new opportunities for user engagement with mobile applications. However a key challenge, and opportunity, for them is the creation of ‘thick value’ applications - applications that deliver long lasting benefit for users and for the institutions themselves, not just single use marketing and promotional gimmicks.• How can mobile applications – other than ‘casual games’ provide ongoing interest and incentive?• What is possible in terms of ‘thick value’ creation?• How can value flow back to agencies, companies and organisations?Sebastian Chan, Head of Digital, Social and Emerging Technologies, THE POWERHOUSE MUSEUM

Ensuring Interoperability and Functionality with Existing Back Office Infrastructure

3:10 Next Generation Consumer Engagement - Taking Beauty Reviews Mobile

Making your app successful for your business by capturing the customer data is essential. • Best practice on how to take a product review website mobile• Determining the functionality for your app to maximise the coverage of your target market • Overcoming the technical challenges and pitfalls of linking your app to your existing operating systems• Getting it right – how to test and review your app functionalities to ensure a smooth launch and flawless operationTara Spence, Marketing Manager, BEAUTY HEAVEN

3:40 Afternoon Tea and Networking Opportunity

4:10 Mastering the Interoperability Challenges of Creating a Fast Food Mobile App – Pizza Hut

Reliable and efficient interfaces of your back office infrastructure with the mobile app infrastructure is indispensable to ensure accuracy and customer satisfaction. • Preparing your existing infrastructure to interface accurately with your mobile app ordering system • Overcoming hurdles such as limited budget, bandwidth and expertise • Ensuring appealing design and satisfying functionality within technical capabilities • Lessons learnt and the future outlook of app in the fast food industry Cheryl Cooper, Field Systems Solutions Manager Pizza Hut, YUM! RESTAURANTS INTERNATIONAL

4:40 Tackling the Security and Interoperability Challenge of a Mobile Booking Application

Since mobile devices are always with us and they contain various sensitive data, the issues of security, privacy and trust become increasingly important and challenging; even more so when ordering and booking with your smartphone. • How to make mobile booking more secure than online or card-based services• Efficiently working with vendors that offer platforms and services to increase mobile security• How back and front office infrastructure need to interface effectively to avoid security flaws• Raising the awareness and adoption of mobile booking applications Warren Hamilton, Product Specialist Mobile, VIRGIN BLUE

5:10 Closing Remarks from the Conference Chair

5:15 End of Conference

5:30 Evening Workshop C: How to Build a Thorough Mobile Web Strategy to Send a Clear and Complete Mobile Message to your Target Market


Day Two: Wednesday 16 March 2011 www.mobileappcon.com.au

Panel �Discussion

Panel �Discussion

Case�Study

Case�Study

Case�Study

Case�Study

Case�Study

Case�Study

C

Tuesday 15 March 2011, 5:50pm - 8:20pm

Getting Your App Noticed with the Right Marketing Strategies

AInteractive Workshops: 15 & 16 March 2011

Wednesday 16 March 2011, 5:30pm - 8:00pm

How to Build a Thorough Mobile Web Strategy to Send a Clear and Complete Mobile Message to your Target Market

B


Every business should have a thorough mobile web strategy. It is not just about having a website, making it accessible for smartphones and then adding a mobile app to the mix, because this is what your competition is doing. A smart and sophisticated web strategy should be in place, identifying key goals your business wants to achieve with its mobile presence, to ensure they are followed through and reached is inevitable to make your brand/business a success on the mobile platforms available. By attending this workshop you will learn how to build a successful mobile strategy and how to follow it though. • Howtooptimiseyourexistingwebsite• Considerationsfordevelopingasuccessfulmobilewebsitestrategy including the reuse of content, implementation options, governance and maintenance issues• Bestpracticesforefficientmobilewebcontentmanagement• Whenandwhyyoushoulddecidetodevelopanddeployamobileapptoyourmarket

• Strategicallydecidingontherightcontentanddesignforyourmobileapp• Buildingappsthatutilisebigideasonsmallscreens• Usingtheapptoreinforcethemessageofyourbrandtoanewgenerationandtarget market

About Your Workshop Leader:

Senior Representative, BBC WORLDWIDE (UK)

BBC Worldwide, the commercial arm of the BBC, is a fast-growing media and entertainment company. Our mission is to maximise profits on behalf of the BBC by creating, acquiring, developing and exploiting media content and media brands around the world. Learn from a BBC Worldwide Representative how to successfully build a thorough mobile strategy.

Wednesday 16 March, 7:30am - 9:30am

Measuring Mobile Application Performance to Maximise ROI

Mobile Applications have emerged as an important new capability for engaging consumers, promoting brands and products, as well as directly generating revenue. Many businesses are looking at how mobile applications can complement existing marketing or business strategies with the global market for mobile applications forecast to reach US$25 billion by 2015.As with any business initiative, measurement, feedback and reporting should be key components of your mobile application strategy and while there are some similarities with techniques used for other media such as online and mobile web, there are important differences.This workshop will look at both the concepts underpinning successful measurement of mobile application initiatives as well as the tools and techniques available to ensure you have the most comprehensive and accurate reporting.Session 1: Defining SMART measures for mobile application success• Linkingthemobileapplicationstrategytooverallbusinessobjectives• Whatarethehighlevelmetricsdescribingend-userengagement• DevelopingrevenuecontributionmodelsSession 2: Identifying measurement points in the mobile application value chain• Measuringacquisitioncampaignperformance• Measuringenduserengagementandusage• Whattoolsandservicesareavailabletomobileapplicationpublishers

Session 3: Performance benchmarks for successful mobile applications• Whatarethemostsuccessfulmobileapplicationsandwhy• Howextensiveismobileapplicationusage• Whatbenchmarksshouldbesetformobileapplicationperformance

About Your Workshop Leader:

Michael Stone, Chief Executive Officer, AMETHON

Michael Stone joined Amethon as CEO in 2006 after a number of senior management roles in Ericsson. He has worked in mobile since 1996 and was part of the Ericsson team that launched the world’s 3rd 3G network for 3 back in 2003.He is particularly pleased to see that most of the crazy 3G business case concepts he was presenting to Mobile Operators back in 1999 have come true.As CEO of Amethon he has led this promising startup to be an emerging global leader in understanding how mobile subscribers consume data services and has worked with mobile marketing agencies, mobile content publishers and mobile operators on almost every continent to measure, market and monetize mobile web and mobile applications. Michael holds a Bachelor of Engineering from the University of Canberra and an MBA from RMIT University.

As the number of mobile applications available to consumers grows and apps are no longer a novelty, it’s getting more difficult to stand out. Simply launching one won’t get mentions in the trades or consumer press; you’ll need to put some work into getting noticed. Increasing the awareness of your app in your target market is essential to achieve the set goals of your mobile app strategy. And identifying the right tools to attract new customers with your app is the Holy Grail you can’t afford to get wrong. Attend this workshop to become a mobile app marketing expert yourself to ensure full success of your mobile app strategy.The workshop will give insights into key strategies on: • Howtoidentifyyourtargetmarketandwheretheygather• Bestpracticestrategiesonhowtoworkwiththepresstogetnoticed• Appstorerankingtipsandtrickstooptimiseappstorelistingstoincreaseuser awareness• Investinginanaudience–adetonatorforgrowth• Insightsfromrecentcasestudies• Tryoutthetoolstomeasureyourprogress

About Your Workshop Leader: Mark Dando, Mobile Market Development Specialist, FAIRFAX DIGITAL

Mark is focused on growing strong mobile businesses and is currently implementing his strategy for Fairfax Digital’s mobile media products. With more than 15 years of strategic commercial experience in mobile media and video, Mark has worked with a diverse range of companies including ninemsn, British Telecommunications and the UK governments 3G advisory group. Mark specialises in bringing new revenue streams to established business. He launched Australia’s first cross carrier mobile advertising network that coined deals between ninemsn, Vodafone and 3. Before this, Mark launched the world’s first film channel for mobile, now live across America and Europe, and played an integral role in releasing the annual Oscar winning short films on iTunes.


About Our Sponsors:

LogicaltechTranslating business needs into technology solutions since 1986Established in 1986, LogicalTech is an experienced IT organisation focused on delivering enterprise and corporate business solutions and support services. As a professional software solutions company and systems integrator, LogicalTech assists large to medium sized organisation and government departments to:• MobilityStrategyconsulting• Delivermobileapplicationsacrossvariousoperatingmobilesystems.LogicalTech is a partner of preference for organisations requiring a detailed knowledge of business requirements, technical expertise, strategic vision and real world experience.PH: 1300 858 117. Web: www.logicaltech.com.au. Email: [email protected]

NavteqNAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,100 employees located in 212 offices in 48 countries. NAVTEQ is a wholly-owned subsidiary of Nokia Corporation and has local offices in Brisbane, Sydney and Melbourne.

2ergo2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, mobile customer relationship management, and mobile entertainment and media. Their product portfolio includes an innovative suite of mobile publishing, messaging, content management, handset applications, mobile payment and mobile security connectivity solutions delivering a multi-dimensional approach to mobile marketing and mobile customer communications. 2ergo Australia’s client portfolio includes; the ABC, ninemsn, Vodafone Hutchison Australia, Automotive Holding Group and Tequila. 2ergo has offices in the United Kingdom, North America, Latin America, India and Australia.

Bizar MobleBizar Mobile is an innovative digital development firm, specialising in new and emerging mobile technologies. By understanding your business needs and marketing objectives, we can greatly enhance your mobile strategy. We offer a unique strategic approach to the mobile platform through engaging design, powerful applications and outstanding content management systems. At Bizar Mobile we excel in iOS, Android, and web based applications with a focus to enhance, excite and engage your user’s mobile experience.

AccommodationThe Lido Group is the official booking agent for the M.App Con 2011 conference. They have negotiated event rates at a range of hotels including the conference venue. To take advantage of these rates & book direct on the website please go to www.mobileappcon.com.au and click on the Venue & Accommodation page.

Benefits of Sponsoring & Exhibiting:Direct access to your target market.1. Enhancing your company or brand position.2. Increasing your competitive selling advantage.3. Achieving a high profile association with key decision 4. makers.

For more information, please contact Mike Adams on +61 (0) 2 9229 1083 or [email protected]

About IQPCEach year IQPC offers approximately 2,000 conferences, seminars and related learning programs worldwide attracting a dedicated group of top decision makers. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of problem-solving conferences, in doing so provide the fastest and most enjoyable way to find out what is going on in your professional community and the best way to meet the suppliers that can help you accomplish your goals. IQPC now has offices in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney and Toronto. From finance events in New York, Rail conferences in Brussels, Marketing summits in Singapore and Mining events in Australia, IQPC transfers expertise around the world, keeping delegates competitive, profitable and delivering maximum ROI. www.iqpc.com.au.

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Venue: DocksideBalcony Level, Cockle Bay Wharf, Darling Park SYDNEY NSW 2000 AustraliaTel: 02 9621 3777Website: www.docksidevenue.com.au

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NOTE: PAYMENT IS DUE WITHIN 7 DAYS FROM REGISTRATION TO SECURE YOUR PLACE. Registrations received without payment or a Government PO will incur a processing fee of $99+GST = $108.90 per registration. Payment prior to the conference is mandatory for attendance. Payment includes lunches, refreshments, a copy of conference presentations via FTP website or workbook and all meeting materials. If payment has not been received two weeks before the conference, a credit card hold will be taken and processed. This card will be refunded once alternate payment has been received.

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Team Discounts IQPC recognises the value of learning in teams. Take advantage of one of these special rates:$ Groups of 3 or more booking on the conference at the same time from the same company receive a $500 discount from the total registration fee

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(02) 9229 1000

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IQPC, Level 6, 25 Bligh Street, SYDNEY NSW 2000

Main Conference: 15 – 16 March 2011Interactive Workshops: 15 – 16 March 2011

Venue: Dockside, Sydney, NSW

Standard Package Early Bird Discount – Standard Pricing *Register and pay before 24/01/2011

SAVE $400*

o Conference Only $2899 + GST = $3188.90 $3299 + GST = $3628.90

o Conference + 1 Workshop $3798 + GST = $4177.80 $4198 + GST = $4617.80

o Conference + 2 Workshops $4597 + GST = $5056.70 $4997 + GST = $5496.70

o Conference + 3 Workshops $5296 + GST = $5825.60 $5696 + GST = $6265.60

WorkshopsRegister me for the M.App Con 2011 WorkshopsoA Getting Your App Noticed with the Right Marketing Strategies

oB Measuring Mobile Application Performance to Maximise ROI

oC How to Build a Thorough Mobile Web Strategy to Send a Clear and Complete Mobile Message to your

Target Market * Payment received by IQPC prior to 5pm AEST on the cut-off date.

# Registrations received without payment will incur a processing fee of $99 + GST = $108.90 per registration

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