Mobile App Trends 2014

1. Fun App Store Facts2. Smart Phone Purchase Trends3. Trends for Operating Systems 4. Most used Smartphone Apps5. Mobile App Store Revenue,

Worldwide, 2012-176. Top Category of Apps been

Downloaded7. Apps with more than 50K

Downloads in Google Play8. Top Categories in Apple Store9. Number of Apps Google Play Vs

App Store

10. Apps Download Trend Worldwide11. iOS/Android app revenue gap

narrows , but iOS still miles ahead12. Apple’s iOS edges out Android in

mobile ad traffic, dominates in revenue

13. Indian App Market Revenue Projection

16. Android Dominates Market Share, But Apple Makes All The Money

17. Conclusion18.References

Agenda

• The percentage of overall App Store revenue generated by free apps with in-app purchases increased from 77 percent to 92 percent from January 2013 to November 2013

• In 2013, about 90 percent of revenue generated from games came from free-to-play titles, while just 8 percent came from paid apps

• Two of the top three free apps come from Google (YouTube at No. 2, and Google Maps at No. 3), making Google the most downloaded publisher in the App Store for 2013

• Candy Crush Saga was the most downloaded app in 2013• More people downloaded Despicable Me: Minion Rush than downloaded

Facebook on 2013• Eight of the top 10 paid apps were games, but the No. 1 overall paid download

was a messaging app (WhatsApp Messenger)• Clash of Clans managed to make more money in 2013 than Candy Crush Saga• Disney was the top paid app publisher, with Temple Run: Oz leading the charge• People still love apps a lot – the biggest takeaway

Fun App Store Facts

2009 2010 2011 2012 2013 20140

200

400

600

800

1000

1200

1400

175298

491

697.7

968

1200

Years

In Millions

Source: Gartner/Techcrunch

Smartphone Purchase Trend

2009 2010 2011 2012 2013 20140

100

200

300

400

500

600

700

800

AndroidiOSRIMSymbianMicrosoftBadaOthers

Years

In Millions

Source: Statista

Trend Of Operating System(OS)

Most Used SmartPhones

Apps

Source: ibnlive

Mobile App Store Revenue, Worldwide, 2012-17

2011 2012 2013 2014 2015 2016 20170

5000

10000

15000

20000

25000

30000

35000

40000

Paid For

In-App Purchases

Advertising

Years

Millions of Dol-lars

Source: Gartner

2011-2012 2012-20130.00%

50.00%

100.00%

150.00%

200.00%

250.00%Messaging and Social

Utility and Productivity

Music, Media and En-tertainment

Lifestyle and Shopping

Games

Sports,Health and Fitness

News and Magazine

Year

GRO

WTH

IN P

ERCE

NTA

GE

Top Categories of apps being downloaded

Source: Flurry

Business

Communication

Entertainment

Lifestyle

Media& Video

Music & Audio

Personalization

Photography

Shopping

Social

Travel & local

0 5000 10000 15000 20000 25000 30000 35000 40000

Paid AppsFree Apps

In Millions

Cate

gory

Top 3 (Paid apps): Travel, Personalization, Entertainment Top 3 (Free apps): Entertainment, Personalization, Lifestyle

Top Categories on Google Play (50K+ Downloads)

Books

Business

Education

Entertainment

Games

Health Care & Fitness

Lifestyle

Music

News

Photography

Productivity

Reference

Sports

Travel

Utilities

0 2 4 6 8 10 12 14 16 18

Percentage

Cate

gori

es

Top Categories on Apple StoreIn 2013 games were the most popular category among all closely followed by education. And, rest of the categories have also shown large margin.

2009 2010 2011 2012 20130

200000

400000

600000

800000

1000000

1200000

Google PlayiOS2

Years

In Billions

Number of Apps : Google Play vs App Store

Source: Wikipedia

2012 2013 2014 2015 2016 20170

50000

100000

150000

200000

250000

300000

Free DownloadPaid Download

Years

Downloads in Mil-lions

Source: Gartner

Apps Download Trend Worldwide

App Revenue, Advertising, Devel-opers Fees, Commerce

Mobile Ad Revenue

Paid Downloads And In-App Purchases

In-App Purchases

Developer Revenue Per Download

0 0.2 0.4 0.6 0.8 1 1.2

0.91

0.770000000000001

0.43

0.24

0.19

AndroidiPhone

Source: 9to5Mac

iOS/Android App Revenue Gap Narrows, But iOS Still Miles Ahead

Source: AppleInsider 2013

Apple's iOS edges out Android in mobile ad traffic, dominates in revenue

20122013

20142015

2016

0

500

1000

1500

2000

2500

300657

974

1621

2065

REVENUE

Reve

nue

in C

rore

Although, the growth in Indian market is slow as compared to global market but it is showing good signs since 2013

Indian App Market Revenue Projection

Source: Gartner

OS Market Share0

102030405060708090

AndroidiOS%

OS Profit Share0

10

20

30

40

50

60

AndroidiOS%

As per IDC, in Q3 2013 • Android made up 81 % of devices shipped• Apple’s iOS is at second place with only 12.9 percent• But, Apple profit numbers are way ahead• Apple, as per Canaccord Genuity takes 56% of the profit in the mobile device

market

Android Dominates Market Share, But Apple Makes All The Money

• Steady growth of smart-phones followed by increasing options for different OS’s

• Growth of Free/Paid apps since 2010-11 is earning revenue from- ads, purchase, in-app purchases and paid apps.

• In 2011-12 application growth in various categories has given an additional support to the application market, encouraging different platforms (RIM, Windows etc.) to build more and more apps

• iOS and Android almost creating a bipolar application market in terms of revenue, profit, number of apps, growth etc.

• Increasing growth of both free and paid apps mainly in the messaging and social apps category.

• Personalized apps like skins, wallpapers and ringtones have shown more revenue prospects

• Slow growth of apps in categories like News, Magazine, Health and fitness are largely to be seen in the later part of the coming year

Conclusion

• Gartner• Flurry• AndroidRank.org• Statista• App Brain• Avendus Analysis• About.com• www.tuaw.com• Wikipedia• Mashable• IBN Live

References

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@AppStudioz

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