Mobile App Ecosytem by RapidValue Solutions

© RapidValue Solutions

Building the Right

Mobile App Ecosystem


The sole purpose to build a mobile app ecosystem is to drive mobility usage. Hence, it is not

surprising that the end users have access to several mobile apps because of their popularity. It

is rightly said that the mobility is more than an app, it is an ecosystem.

Mobile app ecosystem enables the enterprises and the independent developers to create rich,

unique and high quality mobile applications, quite rapidly. It is quite evident that the consumers

have started using the mobile devices more than they did in the past. Consumers use their

devices to access information, pictures, videos and various other content. Hence, it is of

utmost importance for the big brands not to consider the mobile only as a platform for apps but

to start considering the mobile to be an ecosystem.

The mobile ecosystem facilitates all the platforms. It can boast, the technologies and

techniques which enable the consumers to make digital content accessible on any device.

Mobile App Ecosystem – The Rising!


Mobile Performance

Management

Mobile Crash

Reporting

Mobile Analytics

Mobile App Rating

Mobile Map

Integration

Mobile A/B Testing

Essential Elements of Mobile App Ecosystem

The key elements of the Mobile App Ecosystem are Mobile Analytics, Mobile App Rating,

Mobile Map Integration, Mobile A/B Testing, Mobile Performance Management and Mobile

Crash Reporting. They form the integral part and is essential for a smooth mobile app deployment and life-cycle management.


Platform Function Pricing

Crittercism Mobile Performance Monitoring $21000/ 100K / Month, Active

Users

iTunes Crash Reporting Crash Reporting iOS As part of the developer account

Google Play Crash Reporting Crash Reporting Android

As part of the developer account

Google Analytics Analytics Free of cost

Tapalytics A/B Testing Platform $120 /Month/ 100,000 users .

Tapalytics can be used for Beta

testing as the price goes very

high with higher MAU

Google Map SDK Maps Free for 25 000 map loads /day

Cocoacontrols App Rating Services Open Source, Free of cost

Important Mobile Integration Platforms

Some of the useful mobile integration platforms are Crittercism, Google Analytics, iTunes Crash

Reporting, Google Analytics, Tapalytics, Google Map SDK and Cocoacontrols. These play a pivotal role in mobile integration.

https://www.crittercism.com/

https://developer.apple.com/library/ios/documentation/IDEs/Conceptual/AppDistributionGuide/AnalyzingCrashReports/AnalyzingCrashReports.html

https://developer.android.com/distribute/googleplay/developer-console.html

http://www.google.co.in/analytics/

https://taplytics.com/


https://developers.google.com/maps/documentation/business/mobile/

https://developers.google.com/maps/faq#usage_mapload

https://www.cocoacontrols.com/controls/appirater



Crashlytics and Crittercism are the application performance monitoring platforms which provide

valuable solutions including Crash reporting solutions and Run time crash reporting. Crashlytics

is supported on both Android and iOS where as, Crittercism aids in the automatic symbolication

of crash reports.

Crashlytics Crittercism

http://crashlytics.com

• Crash reporting solution

• Detailed reporting of crashes

• Real time analysis of defects

• Beta distribution of apps supported

• Offer Mobile analytics too

• Support both Android and iOS SDKs

• Dashboards

• Enterprise apps are free and app store apps

are paid.

* Free for the time being because this is a newly

introduced tool.


• Tool to track crash logs from the app on behalf of an

sdk and dashboard

• Run time crash reporting

• Dashboard view of crash trends

• Device, OS specific crash analysis

• Automatic symbolication of crash reports

• Monitor app traffic rates

• Incident mapping – shows a map from where the

crashes are reported

• Variety of usage plans available (free and paid

versions)

* Basic mAPM is free and Pro Plus mAPM is a paid

service and pricing is based on no of users .

Application Performance Monitoring Platforms

http://crashlytics.com/



Google Analytics Distimo Localytics

User metrics and flow analytics.

• Get an overview of our app audience

based on the demographics, interests,

behavior, technology etc.

• Track screen flows and events

• Track app acquisition rates

• Run time analysis off app traffic,

tracking the delays in web-service calls

• Customized dashboard containing

graphical representation of all analysis

data

• Google makes the service free of cost

• http://www.google.co.in/analytics/

Analyze the performance of the app

across all major platforms.

Features offered:

• Track downloads, revenues,

rankings, reviews and ratings

• Support appstore and ad networks

• Cross platform app analytics,

Conversion trackings

• Interactive custom charts , and

competing volume analysis

• Free of cost for developers’ access

• http://www.distimo.com/

• Real time app engagement

and analysis

• Acquisition management of

our apps

• In – app messaging and push

notifications

• Downloads and revenue

tracking

• A/B Testing – Drive impactful

marketing for user segments

with ready to run in app testing

• Free for initial trial , and pay

plans based on monthly active

users(MAU)

• http://www.localytics.com/prici

ng. Cost go up with increase

in number of users.

The analytics platforms such as Google Analytics, Distimo and Localytics provide detailed

knowledge about rankings, reviews, ratings of the app. It also assists in various functions like

downloading and revenue tracking. Analysis of the performance of the app, across the major

platforms, gets much simplified.

Analytics Platforms

http://www.google.co.in/analytics/

http://www.distimo.com/

http://www.localytics.com/pricing

http://www.localytics.com/pricing


Artisan Taplytics Optimizely

http://useartisan.com/

• All in one platform for

analytics, A/B Testing and

marketing.

• Track events from the app

• Cross device support for

• iOS and Android

• Instantly update the app

design and workflows

without updating the app to

store

• Real time A/B testing of

native apps from simple UI

changes to complex

business logics

• Support only for iOS

• Pricing -

http://useartisan.com/produ

cts/pricing/


• Set A/B tests cases for our app.

• Deploy them in the app visually

and programmatically

• Initiate campaigns for A/B test

runs when the app is in store

• Customize the campaigns based

on app users

• Target goals for the app and

analyse the app performance

• Create visual experiments and

watch the app growing

• Instantly update the app design

and workflows without updating

the app to store

• Provide support only to iOS ,

planning to support android in

future

• Pricing -

https://taplytics.com/pricing/

https://www.optimizely.com

• Provide A/B testing support by

which we can test changes to our

app against the current design

• Track engagement, conversions,

clicks , signups etc. for our app

• Payment asked after a 30 days trial

run

• It’s a newly launched third party

• Currently support only for iOS,

future plans to support android

• Pricing -

https://www.optimizely.com/pricing

Artisan, Taplytics and Optimizely are the A/B testing platforms. They are popular platforms for

A/B Testing, analysis and for marketing purpose. They provide tremendous device support for

iOS.

A/B Testing Platform

http://useartisan.com/

http://useartisan.com/products/pricing/

http://useartisan.com/products/pricing/


https://taplytics.com/pricing/

https://www.optimizely.com/




Tools Comments

Apple Map Kit

• Apple’s default framework which embed maps directly into our apps

• Provides offline support for iOS apps

• Highly customizable and easy to work with swift

• Apple sdk make use of google api’s in some scenarios for a better location

tracking

Google Maps

• Add maps based on google map data

• Google maps works based on google map servers

• Location trackings are more precise and apt in Google maps

The Apple Map Kit and Google Maps are considered value additions. While Apple Map Kit is

highly customizable and convenient, with the help of Google Maps, location tracking can be

done much more precisely.

Maps


Apptentive Appirater iRate

http://www.apptentive.com/

• Provide rating alerts

similar to Appirater

• The SDK is available on

registering the app with

Apptentive

• Service is paid above 1000

interactions

• Supports both Android and

iOS IDE

https://www.cocoacontrols.com/controls/

appirater

• Appirater is a reusable component

which can be dropped in any iOS app

to rate our app store

• Rating algorithm can be customized

based on the requirement

• Rating window redirect the user to

apple app store for writing reviews

• Flexibility to cancel the rating window

and remind later too

• Developer has the choice to decide

when to pop up the rating window

• Appirater works based on the installed

date and version of the app

• Components available on Github

• Support both Android and iOS IDE

https://components.xamarin.com

/view/irate

• An open source library

available only for iOS apps

• Prompts the user to rate the

app

• Additional frameworks to be

added in iOS application to

make this component working

• Not that flexible

App Rating Services

Apptentive, Appirater and iRate are good app rating services tools. They perform crucial

functions like providing rating alerts and helping the user to rate the app.








https://components.xamarin.com/view/irate

https://components.xamarin.com/view/irate

© RapidValue Solutions 10

We are aware of the alarming rate at which the sophistication of mobile devices is increasing

every day. They have the ability to connect to more than one device and connect more devices

than ever before. Technology has given rise to the most beneficial development of them all – the

Mobile app ecosystem.

• The popular mobile integration platforms are Crittercism, Google Analytics, Tapalytics, Google

Map, Cocoacontrols plays a pivotal role in mobile integration.

• Crashlytics and Crittercism are the application performance monitoring platforms which

provide valuable solutions including Crash reporting solutions and Run Time crash reporting.

• The analytics platforms such as Google Analytics, Distimo and Localytics provides users, the

detailed knowledge about rankings, reviews, ratings of the app. Artisan, Taplytics and

• Optimizely, the major platforms for A/B Testing, analysis and marketing purposes, provide

tremendous device support for iOS. The Apple Map Kit and Google Maps are considered

major value additions. While Apple Map Kit is highly customizable and convenient, with the

help of Google Maps, location tracking can be done much more precisely.

• The essential app rating services - Apptentive, Appirater and iRate perform crucial functions

like providing rating alerts and assisting the user to rate the app.

RapidValue recommends these tools, platforms and services for users, to increase mobile app

performance and for a smooth app life-cycle management. It triumphs in creating a vibrant

ecosystem for the application developers.

Conclusion


Thank You


About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide.

Armed with a team of 250+ experts in mobility consulting and application development,

along with experience delivering over 400 mobility projects, we offer a range of mobility

services across industry verticals. RapidValue delivers its services to the world’s top

brands and Fortune 1000 companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1 877.690.4844 [email protected]

This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution

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Disclaimer:

Presented by: Rinish KN, CTO, RapidValue Solutions