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    MOBILEAPPLICATIONPOSTS

  • 2/22/2016 Mobileapplication|Veltrod

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    GreatWaystoMarketyourMobileApplication(http://veltrod.in/blog/greatwaystomarketyourmobileapplication/)Mobile(Http://Veltrod.In/Blog/Category/Mobile/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    1.2MillionAppsareinthebusinesssectoratthismoment!Doesyourportableapplicationstandachanceinthisnumberto

    demonstrateitsuniquenessallbyitsown?

    Beingtheproprietoroftheapplicationyourworkdoesnotfinishbyminorbuildingupanapplication.Itisonlyabeginof

    yoursincealongtimeagorequiredcommittedendeavorstomakeyourapplicationabuzzinthetown.

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/mobile

    appdevelopment1550x330.jpg)

    http://veltrod.in/blog/great-ways-to-market-your-mobile-application/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/wp-content/uploads/2016/02/mobile-app-development1-550x330.jpg

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    Afterafruitfulimprovementoftheportableapplication,thefollowingstageistomakeitaccessibletotheclients.Itis

    exceptionallytroublesomeforanyclienttothinkaboutyourapplicationuntilyoumakethemmindfulofit.BeneathIam

    sayingaportionofthefocusesbywhichyoucanmakeaclientbaseforyourapplication.

    1. Application store enhancement:Aside from straightforwardly downloading your versatileapplication from the application stores, there is another path by which clients can find theapplications which is hunting down the application. For this you have to include a pleasantportrayal of your application loaded with catchphrases. The depiction ought to dependably beshort and most favored for is in shots.

    2. Online networking:Use Facebook, Twitter and other online networking stages for cooperationwith your fan and devotees. Compose drawing in substance so that the client can feel relatedand profits by your data. Orchestrate more challenge so that the clients are inspired to shareyour redesigns in their dividers.

    3. Assemble a versatile well disposed site:You should fabricate an easy to understand versatilesite for your application in which you can talk about in point of interest the elements andusefulness of the application. You can not say all the data in the application store about yourapplication so you should use portable sites a s a medium to share the genuine aims of makingthe application.

    4. Press kits:Make appealing press units which ought to incorporate screenshots of theapplication alongside the symbols in various sizes, incorporate data like the historical backdropof the application, upgrades and news about the application which you think clients can profitby. This press unit ought to be effortlessly accessible in your site so that the clients candownload it and get complete data about the application.

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/MobileAppStrategies.jpg)

    Theseareapercentageofthestrategiesbywhichyoucanmakeasolidandstarlongclientbaseforyourportable

    application.Asthegroupofonlookerswillhavecompletedataaboutyourapplicationtheywillfeelmoresecureabout

    utilizingyourapplication.

    Veltrodisexpertindevelopingmobileapplications,ecommercesolutionsandIOTapplications.Thebusinessenquires

    [email protected](mailto:[email protected])

    PostedbyShubhraBhramar(http://veltrod.in/blog/author/shubhrabhramargmailcom/) February19,2016

    http://veltrod.in/blog/wp-content/uploads/2016/02/Mobile-App-Strategies.jpgmailto:[email protected]://veltrod.in/blog/author/shubhrabhramargmail-com/

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    EvaluatingROIofTravelandTourismIndustrywithMobilityandApps(http://veltrod.in/blog/evaluatingroioftravelandtourismindustrywithmobilityandapps/)Mobile(Http://Veltrod.In/Blog/Category/Mobile/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    Cell phones has extraordinary change power. It has a reshape different businesses working,client securing and serving patterns. eCommerce and different areas, travel and tourismindustry are embracing portability with a speedier pace.A late study has uncovered that by September 2015 travel is seventh most prevalentclassification in Apple App store. 40% People arrange an excursion with cell phone so cellphones will be a main thrust in 2015 and onwards and is the most energizing open door fortravel organizations.

    http://veltrod.in/blog/evaluating-roi-of-travel-and-tourism-industry-with-mobility-and-apps/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/

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    (http://veltrod.in/blog/wpcontent/uploads/2016/02/30631253

    VectormodernflatstyleiconssetfortourismindustrytravellingonairplaneplanningsummervacatStockVector.jpg)

    Hereisanunderstandingofexercisesofexplorerswithcelltelephones:

    1. Correspondence and media sharing 65%2. Web Browsing 54%3. Route 52%4. News 48%5. Playing recreations 38%

    Notsimplyintravelarranging,cellphonehelpsexplorersatdifferentstageswhentheyrequireamidtheirvoyage,for

    example,checkingticketstatus,flightdata,findingclosebyeateries,huntdowntopdestinations,lodgingbooking,sharing

    picturestoonlinenetworkingandsoon.Anoverviewwasconveyedtorecognizetheutilizationofcellphones.Hereare

    reactionsfromvoyagers:

    1. Discovering eateries 52%2. Hunt down destinations 46%3. Perusing surveys 45%4. Booked or inquired about lodgings 42%5. Booked or inquired about flights 34%6. Other detail coming through in the overview included:7. Left a survey of a lodging, eatery, fascination 23%8. Announcements to informal organizations 38%9. Checked flight status 51%

    CultivatingMobileinnovationintheTravelandTourismindustry

    The coming and utilization of portable innovations astoundingly affect the tourism and travelindustry. Explorers make a complete guide of their trip; pick different travel destination andtourism spots by surfing the web through their cellular telephones. SMS (Short informing)administrations are utilized to give data to booking affirmation and even as ticket which canjust be introduced to the carrier or the inn and one is permitted to appreciate theadministration.

    http://veltrod.in/blog/wp-content/uploads/2016/02/30631253-Vector-modern-flat-style-icons-set-for-tourism-industry-travelling-on-airplane-planning-summer-vacat-Stock-Vector.jpg

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    The development of new and innovative versatile applications has again mixed atransformation in portable innovation. This is particularly useful to permit a client to get to weband book administrations on the web. Henceforth, one can likewise book visit bundles andother travel related administrations through the versatile.The relationship between TWO Ts travel and innovation has rubbed their shoulder together tocounter difficulties confronted by voyagers and different partners from industry.In this cell phone period every client searches for a customized care. To contend with thisinterest the greater part of the organizations embracing versatile applications to serve andcooperate with clients in a more elite manner.

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/travel

    andtourismindustrytourismfest.jpg)

    Inanycase,whatdoesthismeanforthetourismbusiness?

    Versatilityisviewedasbestpartnerforthetravelbusiness.Thisoffersorganizationstoobtainnewclients,someassistance

    withretainingoldonesandserveclientsinthemosthelpfulway.Thisisthereasontourismventuresneedtoadjusttothis

    newmechanicalmoveandensuretheycanachievetheirclientsintheportableenvironmentandturnintoadynamicpiece

    oftheircomputerizedlife.

    WearableTechnologyareintercedinginTravel:

    A late study conveyed by Euromonitor International Consumer Electronics research hasanticipated that by 2016 wearable Technology will be real formula.By 2018 there will be 180 Million Wearable web associated gadgets which were simply 9 Millionall around in 2013. Items right now on special incorporate Sony Smart Watch, Samsung GalaxyGear and Google Glass. Google likewise created Android Wear programming for wearablehardware.Apple Watches, Android Wearables are required to take this segment by tempest, as Appleitems have accomplished for cell phones and tablets.

    Thepaceofadjustmentforquickreactionandtobeatleadpart:

    Flyoutorganizationsshouldbequicktocrushwearableinnovationasafeatureoftheirmethodologywhichwillpushthem

    toonloadupnewclientsalsokeepfromlosingexisting.

    Notices,Personalhelp,restrictiveadministrationandextrabackingarethekeysforpresentandfutureadvertising

    situation.Thesecomponentsoughttobereceivedinapowerfulwaysocustomerscanhavebotherfreetravelinvolvement

    regardingfindingapplicabledata.

    http://veltrod.in/blog/wp-content/uploads/2016/02/travel-and-tourism-industry-tourism-fest.jpg

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    ComputerizedSavvyandYoungPopulationFeedsTravelandTourismOnline

    With the wide web utilization of the method for the convenient gadgets at all the periods of thetravel experience, players in the travel and tourism industry are rapidly receiving most recentinnovation to grow their abilities and to keep up a high ground.By worldwide statistical surveying organization Euromonitor International, Middle East onlinetravel entrance will develop from 18% in 2013 to 22% in 2014.Information from different trusted source has uncovered that in most recent 12 months 48% ofcenter east explorers have utilized their cell phones for travel related ventures out of themaround 70% have utilized either tablets or advanced mobile phones to arrange their travel.This information gives indispensable advertising chance to travel organizations to devise theirprocedure to connect with potential clients.The encouraging portable stage is playing a huge mantle in concocting the business systems oftravel and tourism organizations in the UAE area. 85% of business voyagers utilized versatileapplication as a part of 2013, out of them 62% utilized them on each excursion. The generalreaction was from business voyagers that versatile applications enhanced their travelencounter and helped them at different phases of travel!

    Advantagesofhavingacellphoneinthebusiness

    Havingaversatileapplicationgivesyourbusinessinnumerableopendoors,justnotinthetermsofservingyourclients,

    butrathertodealwithyourbusinessinamorecontrolledmanner:Herearesomenoiselessadvantages:

    1. Track, react and answer to your messages.2. Clients can check their inhabitance utilizing internet booking framework application and site.3. Voyagers can take photographs of destinations and can post them on Flickr, Facebook and

    different locales4. Take recordings and post them on YouTube, Facebook and different destinations5. Deal with your online notoriety6. Check and post on your Facebook Page7. Do your internet keeping money8. Answer your live talk framework present on your site utilizing a portable application9. Using a client relationship administration framework

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    (http://veltrod.in/blog/wp

    content/uploads/2016/02/pic_travel_and_tourism_degree.jpg)

    Veltrodisexpertindevelopingmobileapplications,ecommercesolutionsandIOTapplications.Thebusinessenquires

    [email protected](mailto:[email protected])

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    PostedbyShubhraBhramar(http://veltrod.in/blog/author/shubhrabhramargmailcom/) February19,2016

    http://veltrod.in/blog/wp-content/uploads/2016/02/pic_travel_and_tourism_degree.jpgmailto:[email protected]://veltrod.in/blog/important-features-and-factors-that-can-be-considered-for-mobile-application-development/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/small-business/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/category/uncategorized/http://veltrod.in/blog/author/shubhrabhramargmail-com/

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/rsz_crossyroad_characters_feature1.jpg)Mobileapplicationdevelopersarefightinganendlesswrestlingmatchintheirmindseithertodevelopanoffbeatapporemulateapps.Dowhatyourmindsays?Ifyoulovetodevelopoffbeatgameswhiletheworldmaybegoingwithappemulationorthereskinningway,juststicktoyourway.MinecraftdeveloperNotchdidexactlythesame.Whenthegamingworldwasbusywithguns,weapons,killing,running,blockingandthrowinghefocusedonbuildingupstuffs,usingbuildingblocksandotherdecorativestuffs.IntheendMicrosoftboughtminecraftforasumof2.5milliondollars.Evenemulatedgamessuchasclashofclansaredoinginordinatelygood.

    Here,afteranalyzingalistofgamingappstrategieswehavecomeupwith10bestfactorsformobileapplicationdevelopment.Theyare,

    1.Do not neglect old apps

    Donotgiveuponyouroldapps.Reviveandemulatethemforbetterusage.Emulationistheprocessofadditionoffeatures,functionalities,technologies,andrapiditerationstoanalreadyexistingapplicationsourcecode.

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/coleco

    tabletopfroggersystem.jpg)Forinstance,wearefamiliarofthegamingappCrossyRoads.ButwemaynotknowthefactthatthedeveloperMattHallemulatedtheFroggerarcadegametodevelopit.

    http://veltrod.in/blog/wp-content/uploads/2016/02/rsz_crossyroad_characters_feature1.jpghttp://veltrod.in/blog/wp-content/uploads/2016/02/coleco-tabletop-frogger-system.jpg

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    Hedidexactlythesamewhichanytom,dickorharrywouldhavedone.ButwhatevermaybethefactCrossyRoadswasrousingwithasuccessofover5milliondownloadsand$10millionrevenuewithinthreemonthsofitsrelease.Itreached#1inthetopchartcategories.Themonetizationstrategythegameadoptedwasgroundbreaking.Itwassomethingthatgameslikeflappybirdshavealreadyapplied.

    Thebottomlineis:Ifyouroldappstillhaveitspotentialrescueitinsteadofleavingit.

    App skinning

    Bigboysofthegamingworldarereleasingtheduplicatecopiesoftheiroldblockbustergame.Forinstance:DisneyOzisnickedofffromImangistudiosclassic.Thesamecodebutyouhaveanewbrandedappthechartcategories.Anotherfactortobeconsideredisthatbecauseofthereleaseofthegametheendlessrunnerserieswillstillremaininthemindsofthemasses.

    2.Consider developing freemium model

    Basically,therearethreerevenuemodelswhichthemobilegameapplicationdevelopersshouldwarmup,theyare

    FreeFreemiumpaid

    Butthenyoushouldonlyconsiderfreemiummodelovertheotherforyourgamingapp.Ifyougowiththepaidmodelhugemarketsharewillnotbeheldbyyou.Butwhyfreemium?Becausepartoftheappwillbeavailableforfree.Thismotivatestheuserstodownloadyourappsandpartlyitprovidesinapppurchasesthathelpstheuserstoenhancetheirgamingexperience.

    Moreover,freemiumistheoneofthemostpreferredmodel.Almost82%oftheappstoregamesemploythismodel.Sodependonfreemiummodel,ifyouintentonmakingmoneyfromyourapps.

    3.Give thought to virtual reality

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/virtualreality.jpg)Ifvirtualrealityissomethingyouwanttotryyourhandson,goforit.Therewillbenumerouspeopletoopposetheapproach.Nevergivethoughtforthem.ThevirtualrealityconcepthasreceivedagreensignalinGameDevelopersconferenceinSanFransisco.Virtualrealitygamesaregettingmoreattentionamongtheteenagersbecauseofthegraphics,

    http://veltrod.in/blog/wp-content/uploads/2016/02/virtual-reality.jpg

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    animationsandtheabilitytointeractwiththeenvironment.Aninteractiveedgehasbeengiventothesegamesbecauseoftheuseofbiosensingtechnology.Nowadays,VRgamesareavailableonXBOX360,PS2and3aswellasonMacandPc.

    4.Keep the US flag flying high

    ThismaysoundstupidbutthisiswhatLasseSappanen,CofounderandChiefexecutiveofPlayRaven,aFinnishgamedeveloperwhorecentlyraised$4.1milliondollarsaid.HaveUSflaginyourappstoreicon,ifyouhaveUSaudienceinmindforyourapp.

    Accordingtothestatistics,59%ofAmericansaregamers,andtheyuseaudio,videoandgamesforabout10hours34minspermonthonanaveragebasis.

    5.Honor the apple watch

    Applewatchershavemadeasignificantinroadintothegamingworld.WiththestraightforwardUX,itisstatedthatgamescanbeeasilydevelopedforanApplewatchthatforanyotherappleproduct.Butthequestioniswhetherthedevelopersareabletomonetizetheirapps.BrandslikeStarbucksandMacysaremakingthemostoutofitbyhavingtheirpromotionsrightinfrontofthecustomerseyes.

    6.Employ HTML5

    (http://veltrod.in/blog/wp-

    content/uploads/2016/02/html5-games.jpg)

    Thecostofinstallationinmobileadvertisingisgoinghighyearbyyearpushingthedeveloperstotheirlimitations.ButwhytobreakyourbankaccountswhenyoucaneasilytrywithHTML5.

    It is quite easy to develop little version of game in HTML 5It is easier to distribute it via mobile web for few weeks.The users can play the games on their mobile browsers without any installationIf the users like the game they can download it from app storeThe best thing is that they will be charged by the distribution network only when the userdownload the native app.

    7.Honor companions

    Thoughtheconceptofcompanionsotherwiseknownassecondscreenappswasoriginallypromptedtogivefemalesthesenseofsecuritywhilecommuting,ithelpspeopletocometogetherinasingleplatform.

    Forexample,MicrosoftsXBoxOneisagamingconsole,whichononehandcanbeconnectedtotheconsoleswherethedownloadscanbemanaged,atthesametimeithelpstheuserstousetheirsmartphonesasasecondscreenfortheconsole.

    8.Think of big games

    http://veltrod.in/blog/wp-content/uploads/2016/02/html5-games.jpg

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    8.Think of big games

    WhileAppleenhancesitsappbinarysizeallowancesfrom2to4gb,develpersshouldthinkofdevelopingbiggergames.

    9.Leverage social interaction

    Onemorefactorthatshouldbetakenintoaccountisdevelopingdeeperbondwiththeplayers.Studiosarealreadyintegratingsocialmediaplansintotheirgameplay.Insomecases,tyingupwithfreemiummodelsmayalsoincreasethelevelofsocialinteraction.

    10.Seek the help of Game Studios

    Biggamestudiosareemergingasasavinggraceforsmallergamecompanies.Forinstance,considerthegameAngrybirdsdeveloperRovio.Nowadays,theyarebondingwithsmallcompanies[email protected]veltrod.in(mailto:[email protected]).

    IncreasingtheReachabilityofyourMobileApplicationbyUsingSalesFunnel(http://veltrod.in/blog/increasingthereachabilityofyourmobileapplicationbyusingsalesfunnel/)DigitalMarketing(Http://Veltrod.In/Blog/Category/DigitalMarketing/)

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    Theconceptofsalesfunnelisnothingnewasitexistswitheachandeverybusinessmodel.However,inthedigitalagefunnelshavebecomeafundamentalvisualmatrixtounderstandtheconsumerbehaviorandtoimprovetheoverallbusinesssales.IfyouaredigitalmarketeryoumighthaveyourownfunnelsetupinGoogleAnalytics.Letushavealookatthefundamentaluseoffunnelsandmultichannelfunnelsalongwiththeirapplicationsinmakingyourappprofitable.

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February13,2016

    mailto:[email protected]://veltrod.in/blog/increasing-the-reachability-of-your-mobile-application-by-using-sales-funnel/http://veltrod.in/blog/category/digital-marketing/http://veltrod.in/blog/category/ecommerce/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/social-media-marketing/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    (http://veltrod.in/blog/wpcontent/uploads/2016/02/googleanalyticsgoalfunnel144248256314424829611.png)

    Theaboveimageshowsthesalesfunnelofhotelbookingwebsite.Anynumberofpagescanbeaddedtocreateafunnel,wherethenumberofpagesdefinesthestepsinfunnel.Theredportioninthefunnelshowstheuserdropoff.Itisalmostundesirableandtheroleofthemarketeristoreducetherateofdropoff.

    Why sales funnel ?

    Eachandeverypartofthesalesfunnelareanalyzedbythemarketerstoreducethedropoffs.Thepageswherethenumberofuserdropoffismaximumisoptimized.Theoptimizationsincludecontentchanges,technicalupgradationsoranythingelsethatpreventstheusersfromgoingfurtherintothe

    http://veltrod.in/blog/wp-content/uploads/2016/02/google-analytics-goal-funnel-1442482563-1442482961-1.png

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    funnel.Intheabovescenario,mostofthepeopleleaveduringthetransaction,thisclearlydefinestwopossiblecauses.Maybetheremightnotbeenoughroomsavailableinthehotelorthepricesmaybeunfavorable.

    Youcanalsoseethatafunnelhasaspecifiedpathofthepages.Thisisthecasewhenyourfunnelhasasingledescriptionpage,addtocartmenuandthenasale.Butthisisnotthecasealways.Afunnelcanhaveanynumberofpages.Allthesepagesactasapointofentryfortheuser,ultimatelyleadingtoGoalcompletionpage.Sameconditionappliesformobileapp.Inapppurchasecanoccurinanystagesofgame.

    Whenusersentersfrommultipleplaceswhoarenotthepartofanexistingfunnel,theirbehaviorcanberecordedusingmultichannelfunnel.

    Multi-channel sales funnel

    EachandeverymarketerisalwaysobsessedwithGoalcompletionpage,nothingcanbecomplained.Therecanbemultiplepagesthatallowstheuserstomakeasaleratherthanyourspecificfunnel.Underthesecircumstancesmultichannelfunnelscanbeused.

    Youneedtooptimizethepages,when2/3pagesleadstomultiplegoalcompletionpageeachwithadifferentpath.Butwhenyoufindthesetofpagesareimportantyoucaneitheraddthemintoyourexistingfunnelorcreateanewone.Considerasitewherelotofinquiriescomesfromtheportfoliopage.

    Multichannelfunnelsareextremelyimportantforcompaniesthathavemanyinterlinkedwebpageswithdifferentpurchasinginstructions.Itisalsousefulwhenusersaredrawnfromalargenumberofchannels.Forexample,aneCommercesitegettingusersfrombannerads,PPCs,organicsearch,QRcodes,andmore.Inthiscircumstancestheusercanenterfromanymediumandmaygenerateasale.

    Use of funnels in mobile apps and games

    Inapppurchaseswithingamesandappshavebecomethefundamentalmodeofrevenuegeneration.However,appmonetizationinvolvesnnumberofstepsfortheuserstomakepurchase.Letusconsiderthescenariowhereinapppurchaseiscomparedtogoalcompletion.

    ConsideragamesimilartocandycrushwheretheIASpopupsvaluesat0.99$and1.99$respectiveto3movesand10movesappear.However,IAPoffering10movesishavinghigherconversionrate.Obviously,theimageofmoreforlessiscreatedhere.Thisresultsinincreasedimpressionof10moves.

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/moves_funnel-1442492657.jpg)

    Power of consolidated data

    Considerthesamescenariowithrespecttoanalyticspartobservingthatsomeofthelevelcausesdropoffs.Forexample,letusconsiderlevel5iscausingmoredropoff.Thereasonforthedropoffisthedifficultylevelandmoreover,2025%oftherevenuecomesfromuserswhocrosslevel5.

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    (http://veltrod.in/blog/wp

    content/uploads/2016/02/datawarehouse.jpg)Butinordertoreducethedropoffmakingchangestodesignmayinvolvehugeamountoftimeandmoney.Hencethebestpossiblewayisusingfunnels.Insteadofchangingtheprogrammingcode,extralivescanbeincludedandinapppurchasesfor10moveswithhigherimpressionratecanbeincluded.Thiswoulddefinitelyreducesthedropoffandincreasestherevenue.

    Salesfunnelisagreattoolwheretheincreasinghungerofanalyticsincreaseitsvalueduringtherecenttimes.Youcanincreaseyourrevenueatthesametimeyoucanalsofigureoutthefeaturesthatneedstobeupdatesinfuture.

    Whatdoyouthinkofsalesfunnel.Haveyoubeenabletofindtheloopholesth[email protected]veltrod.in(mailto:[email protected]).

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    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February13,2016

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/services_monetization.png)Appmonetizationisoneoftheguidingprinciplesforyourapplication.Failingtosuccessfullymonetizeyourappcouldbethedifferencebetweenbuildingasuccessfulbusinessandhavingtoscrapyourefforts.Rightfromdevelopmentinvestmentandproductfeaturestomarketingstrategiesyourapproachtomonetizationwillhaveitseffectonyourbusinessandapplication.Herewearegoingtolookatsomebackgroundcontextofmobileappmarketplaceandevaluatetheprosandconsoffreevspaidapps.

    Paidappsprovidesstraightforwardapproachtomonetization.Peoplebuytheappdirectlyfromtheappstoreandyouget70%oftherevenueoutofit.Intermsoffreeappsthestrategyisentirelydifferent.Theentireappwillbeavailableforfreedownloadtotheusershencethedeveloperhastothinkofwaystomakemoneyoutofit.

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/freemiummodelsfeatured.jpg)Themostcommonapproachusedwithfreeappformonetizationisinapppurchasing.Thisiscarriedoutthroughinappadvertisingwherethemobileadvertisinghasgrownrapidlyandtherewillbelotofresourcesandfeaturesavailableinthefuture.Butadvertisingshouldbecarriedoutwithcaution.Developersneedtocarefulabouthow,whenandwheretodisplaytheirads.Iftheadvertisingdetractstoomuchfromtheoverallappexperience,userswillbealienated.Thisinturncausetheretentiontofallwhichreducestherevenuefromadvertising.

    Anothertechniqueforappmonetizationwithfreeappisfreemiummodel.Theinitialbasicsetoffeatureswillbeavailablefreefortheusers,duringsubsequentlevelstheuserscanunlockadditional

    http://veltrod.in/blog/wp-content/uploads/2016/02/services_monetization.pnghttp://veltrod.in/blog/wp-content/uploads/2016/02/freemium-models-featured.jpg

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    featuresthroughinapppurchases.Developerskeep70%oftherevenuefromitand30%ofitgoestothestore.

    Sincetheintroductionoffreemiumin2009,therateofadoptiontoitisincreasingdaybyday.Whilethefreemiummodelhasbecomethenorm,developersoftenlosethesightofthechallengestomakesignificantrevenue.Inordertomakethefreemiumtowork,itmustbegoodenoughwith,

    Engaging peopleProviding a strong enough value proposition to payIt should give the impression that the app is worth investingHave an economy capable of extracting hundreds and thousands of dollars from the few topusers.

    Freemiumwilldefinitelyworkwellbutitrequiresalotofdataandproductrefinementtooptimizeforrevenue.Meanwhile,paidappshavedwindledtoasmallfractionoftheappecosystemandoftendevelopershesitatetoconsiderthepaidmodel.

    However,appproducerDavidBarnard,founderofcontrast,Launchcenterproandperfectweatherthinksthinksthatthepaidappshowsplentyofmerits.

    WhileusingIAPmightworkforsome,itsgoingtobeamiserablefailureforothers.Theproblemis,youhaveto

    havejusttherightcombinationofrightdownloadnumbers,highprices,highconversionrates,andrecurring

    revenuetomakeafreemiumstrategytopayoffintheappsstore.

    Inorderforthefreemiumapptosucceeditneedsaconsiderablecombinationof,

    Crazy download numbershigh priceshigh conversion ratesrecurring revenue

    Whenyourappisnotcompatibleofproducingit,youshouldprobablygoforthepaidapps.Letshavealookatsomeoftheprosandconsoffreeandpaidapplications.

    Free apps

    Advantages

    More number of downloadsMultiple monetization strategiesMajority of industryUser expectation is very lowMore number of positive reviews

    Disadvantages

    No guaranteed revenueAds often distract usersRequires high enhancement to generate revenueUser loyalty is very low

    Paid apps

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    Paid apps

    Advantages

    Each and every download generates moneyFree from adsIn app purchase is still possiblePerceived value is highMore loyal users

    Disadvantages

    Fewer downloadsMinimum number of monetization optionsUser expectation is very highNeed for higher quality

    [email protected]in(mailto:[email protected]).

    FollowingtheEffectiveAgileApproachforMobileApplicationDevelopment(http://veltrod.in/blog/followingtheeffectiveagileapproachformobileapplicationdevelopment/)Mobile(Http://Veltrod.In/Blog/Category/Mobile/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    SocialMediaMarketing(Http://Veltrod.In/Blog/Category/SocialMediaMarketing/)

    Technology(Http://Veltrod.In/Blog/Category/Technology/)

    (http://veltrod.in/blog/wp-content/uploads/2016/02/agile-with-discipline-model.png)Nowadays,mostofthemobileappdevelopmentcompaniesfollowagileprinciplesofsoftwaredevelopment.Ultimately,itdependsontheneedsofthecustomer.Theagileapproachtomobileapplicationdevelopmentfocusoncustomerinvolvement,flexibleplanning,constantevaluationandthe

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February13,2016

    mailto:[email protected]://veltrod.in/blog/following-the-effective-agile-approach-for-mobile-application-development/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/social-media-marketing/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/wp-content/uploads/2016/02/agile-with-discipline-model.pnghttp://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    mostimportantfactorriskevaluation.Asaresultoftheagileapproach,themobileappdevelopmentprojectcanbecompletedmoreeffectivelyandefficiently.Inordertohavetheexpectedandtheoutcomeoftheprojecttobesameregularcommunicationwiththecustomerisneeded.

    What is agile development?

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/agiledevelopmentprocess.png)Agiledevelopmentisdefinedastheabilitytomovequicklyandeasily,relatingtothemethodofprojectmanagementthatischaracterizedbythedivisionofworkintoshortphasesofworkandfrequentreassessmentandadaptationofplans.

    Theuseofagileapproachmakethemobileappdevelopmentsimpleandeasyandhencethefinalproductafterreleasewouldbemoreadaptable.Thereareseveraldifferenttheoriesrelatingtoagiledevelopmentanddevelopmentteamshelpsinputtingthemintopractice.

    BarryBoehmandRichardTurnerprovidedalistofproceduresthatareessentialforagiledevelopmentintheir2003book,BalancingAgilityandDiscipline:AGuidefortheperplexed(http://www.amazon.com/BalancingAgilityDisciplineGuidePerplexed/dp/0321186125).Someofthecharacteristicsprovidedbyagileapproachare,

    simple designAbility for releases within a short span of timeExtensive team cooperation, pair programming and testing during developmentAnticipating the need for changeWelcoming change and using it as an advantage

    Gartner,VicePresidentofResearch,VanBakerexplainedina2014reportasmobileapplicationdevelopmentisdifferentfromsoftwaredevelopmentfordesktopapplications.Themajordifferenceistheneedforrapidchangeandfrequentupdates.Basedonthephysicallimitations,mobiledevices

    http://veltrod.in/blog/wp-content/uploads/2016/02/agile-development-process.pnghttp://www.amazon.com/Balancing-Agility-Discipline-Guide-Perplexed/dp/0321186125

  • 2/22/2016 Mobileapplication|Veltrod

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    provideadditionalchanges.

    Mobileapplicationsneedtobefrequentlyrevisedtomeettheenduserexpectationsandtosupportfrequent

    mobileappdeploymentsandpushedupdates.Thepaceofchangeinthemobilemarketpresentschallengesin

    particulartotheoperationsteam,andthispaceisunlikelytoslowdown.

    Mobileapplicationdesignersanddevelopersarecraftingsoftwareformobiledeviceswithsmallscreen,limitedmemory,clumsykeyboard,limitedpowerandlesserprocessingtimethandesktopapplications.

    Mobile application development characteristics

    Traditionaldesktopapplicationsaredesignedtorunonarelativelyhighpoweredcomputerforalongertimebeforerevision.Letshavealookatthechallengesinvolvedinthedevelopmentofmobileapp,

    Short life cycleshort development cyclelimited hardwareFrequently changing user demandsEasy adaptabilityEasy download facility

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/agiledevelopment

    formobileapps.png)Allthesefactorsarisesabigquestion,howmobiledevelopmentagenciesaregoingtodevelophighqualityapplications.Theonlysolutiontothisissueistofollowtheapproachofagiledevelopment.Alltheseattributesleadstothecreationofmobileapplicationthatiseasytouse,adaptable,andmeetthechanginguserneeds.Oneofthebestwaytoexecuteagiledevelopmentisthroughcollaborationbetweenmobileapplicationdevelopers,designers,clientandendusers.

    AccordingtothereportbyGartnerin2014,ThedevelopmentteamneedstofocusondesigningtheoptimalUIasa

    startingpointformobileapplicationdevelopment,andmobileapplicationdevelopersneedtocombinewiththis

    workflowthatrepresentshowusersactuallywork,Mostcomplaintsaboutmobileappshastodowithpooruser

    experience.Ensuregooduserexperiencebytestingtheappbeforerelease.

    Veltrod approach to Agile development

    http://veltrod.in/blog/wp-content/uploads/2016/02/agile-development-for-mobile-apps.png

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    Atveltrod,webreakdownthefunctionalrequirementsintouserstories.Thisultimatelybecomesthefoundationforappdevelopmentschedule.Weworkwithinthisframeworkfor23sprintssetsanditeratetheprocesscontinuouslyuntilthemilestonefortheprojectcanbereached.Agiledevelopmenthelpsinreducingtherequirementsintosmaller,manageablechunks.

    Mobile application testing

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/mdmat.jpg)Mobileapplicationsliveonseveraldifferentoperatingsystemacrossseveraldevices.Asaresult,testingisessentialforsuccessfuldeploymentofthemobileapp.Thekeytoeachtypeoftestingisasenseofcollaborationandcooperationbetweentestersandmobiledesignandappdevelopmentteams.Qualityassuranceandtestingarethemajorapproachestobefollowedformobileapplicationdevelopment.Additionallyweemployusertestingtotesttheusabilityfeatureofthemobileapp.

    Testingprocessisthecrucialstageofmobileapplicationdevelopment.Aproperagiledevelopmentprocedureproducessubsequentupdatesaftertherelease.Becauseofthedynamicchallengespresentedtomobileappandtheuniquechallenges,agileapproachisthebestmethodforapplicationdevelopment.

    Wanttocreatemobileappthatprovidesexceptionaluserexperience,[email protected](mailto:[email protected]).

    ListofVariousApproachesandTipsforMobileApplicationDevelopment(http://veltrod.in/blog/tipsformobileapplicationdevelopment/)

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February13,2016

    http://veltrod.in/blog/wp-content/uploads/2016/02/mdmat.jpgmailto:[email protected]://veltrod.in/blog/tips-for-mobile-application-development/http://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    DigitalMarketing(Http://Veltrod.In/Blog/Category/DigitalMarketing/)

    Mobile(Http://Veltrod.In/Blog/Category/Mobile/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    SmallBusiness(Http://Veltrod.In/Blog/Category/SmallBusiness/)

    SocialMediaMarketing(Http://Veltrod.In/Blog/Category/SocialMediaMarketing/)

    Technology(Http://Veltrod.In/Blog/Category/Technology/)

    (http://veltrod.in/blog/wp-content/uploads/2016/02/Image1.jpg)Buildingamobileappislittlebitthoughforthestartups.Millionsofmobileappsareenvisioned,designed,developed,launchedandmaintainedeveryday.Letshavealookatvarioustipsinvolvedinbuildingabettermobileapplication.

    Think different

    Comingupwithanideawherenoelsehasseenbeforeobviouslysetyouapart.Butcomingupwiththenextbigthingisnotalwaysaneasytask.Thefirstthingtoconsiderbeforelaunchinganyappisconsiderationofthecompetitors.Learnappsbyeachandeverycomponentinterfaces,unnecessarycomponentandsoftwareglitches.Tryavoidingmistakescompletely.

    Design prioritization

    http://veltrod.in/blog/category/digital-marketing/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/small-business/http://veltrod.in/blog/category/social-media-marketing/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/wp-content/uploads/2016/02/Image1.jpg

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/create-stunning-icon.jpg)

    WithmultipleappsalreadyfloodingthemarketplacesofGoogleandApple,theydoesnotprovideeasyacceptanceoftheapplicationunlessitcreatesacompellingexperience.Alwaysfocusondelightingpeopleandmakeyourproductusable.Fascinatingdesignsandanimationsaddfunatthesametimeavoidthemiftheyservenopurpose.Understandingthebehaviorofyourapplicationusershelpsinimprovingtheproductquality.

    Increase in efficiency

    Smartphonesandtabletslimitthepowerallocatedtothem.Hence,appsthateatup3g/4gdataareoftenpronetocrashingandareshunnedbyappstores.Henceapplicationsshouldbedevelopedwiththepossibilityofusingthedataeffectivelyandefficiently.Beconfidentthatyourappisoneofthehandfulconstantlyusedatthesametimelimitthedatausageofyourappto100mb.

    Engage experts

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/7

    tipsonsmesmobileapplicationdevelopment2.jpg)By2017,themarketcapacityofthemobileapplicationwillgrowseveraltimesfasterthantheorganizationsinternalITcapacitytodeliverthem.Thisisbecauseoftherapiddevelopmentofmobileapps.Moreovertheskillsetneededfordevelopingmobileappisentirelydifferentfromtheoneusedfordevelopingenterprisesoftware.Hence,thereisalittletimingforhiringandtrainingintherapidfireatmosphereofmobileapplicationdevelopment.Mostoftheorganizationsoutsourcetheirapplicationdevelopmenttothosewhocanavoiddelaysandcanthemeettheneedforrapidmarket.

    Know your audience

    http://veltrod.in/blog/wp-content/uploads/2016/02/create-stunning-icon.jpghttp://veltrod.in/blog/wp-content/uploads/2016/02/7-tips-on-smes-mobile-application-development2.jpg

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    Whenoutsourcingtheapplicationdevelopmenttootherfirmyouneedtocommunicatetothemregardingyourcustomerrequirementsclearly.Analyzethebehaviorofthecustomerfromtheproductsboughtandsearchesmadeinyourwebsite.Themoreyouknowabouttheusagepatternsandtrendsthebetteryoucanprovideinsightsintowhatfeaturestheywouldliketoseeinamobileapp.Thistypeofbusinessanalysiscanalsobeoutsourcedtoskilleddataanalysts.

    Throw out your expectations

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/061510102447time.jpg)Manycompaniesmakethemistakeofholdingontotheirpreconceivednotionsofwhattheirappshouldlooklikeandactlike.Somerequiretheirapptolookexactlyliketheirwebsite.Userengagementisdifferentinamobileapp,henceitisalmostimpossibletorecreatethesameatmosphere.Everythingfromscreensizetoplatformchoiceonamobileappcanaffecttheuserexperience.

    Fromallthesefactors,itlookslikemobileappsaretheprimarywayofuserengagementwiththecompanies.Forquickerlaunch[email protected]veltrod.in(mailto:[email protected]).

    ReductionofValuableApplicationTrafficthroughtheuseofCohortAnalysis(http://veltrod.in/blog/cohortanalysisforyourvaluableapplicationtraffic/)DigitalMarketing(Http://Veltrod.In/Blog/Category/DigitalMarketing/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    SmallBusiness(Http://Veltrod.In/Blog/Category/SmallBusiness/)

    SocialMediaMarketing(Http://Veltrod.In/Blog/Category/SocialMediaMarketing/)

    Technology(Http://Veltrod.In/Blog/Category/Technology/)

    Uncategorized(Http://Veltrod.In/Blog/Category/Uncategorized/)

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February11,2016

    http://veltrod.in/blog/wp-content/uploads/2016/02/061510102447time.jpgmailto:[email protected]://veltrod.in/blog/cohort-analysis-for-your-valuable-application-traffic/http://veltrod.in/blog/category/digital-marketing/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/small-business/http://veltrod.in/blog/category/social-media-marketing/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/category/uncategorized/http://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    (http://veltrod.in/blog/wp-

    content/uploads/2016/02/mobile_vs._PC_traffic_large.jpg)YoumighthavemissedtheupdatefromGoogleAnalytics.Theupdateisduetothefactthatlotofinternettrafficaredrivenbyapps.ThismadeGAtochangeUniquevisitorstousers.AnonymouswebuserscanbeidentifiedonlyusingtheirIPaddressthatvanisheswithinashortspanoftime.ThisisalsooneofthereasonwhyGAchangedthevisitorstousers.AnotherreasonwhyGAmadeitprominentisthatmostoftheapplicationtrafficisgeneratedfromapps.

    Application traffic

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/cohort_mixpanel_feb05feb10_segmentation.png)ImaginebrowsingaproductonAmazon,youcaneitherusethemobileapplicationoryoucanusetheirwebsite.Whileusingthemobileapp,theuserdatawillbecollected.Thefundamentalneedisthatappneedsapermanentloginwhichisnottheessentialfactorintermsofwebsite.However,apptrafficisdifferentfrommobileandwebtraffic.

    Thisiswherethedifferencebetweensessionsandusersoccurs.Trafficfromapphascleardistinguishedusers.Becauseoftheindividualidentificationofusersthedynamicsofanalyticsandmarketingeffortshavelargelychanged.Now,theentirefocusistrackingtheindividualappusersforweeks.Thisiswherecohortcomesintopicture.

    What is cohort analysis?

    Peoplewhoaredealingwithmobileappwillalreadybeawareofthetermcohortanalysis.Acohortisgenerallyagroupofpeoplewhosharethecommonfunctionalities.Analysingthebehaviorofsuchpeoplecomesundercohortanalysis.Letshavealookatthesamplecohortchart,

    http://veltrod.in/blog/wp-content/uploads/2016/02/mobile_vs._PC_traffic_large.jpghttp://veltrod.in/blog/wp-content/uploads/2016/02/cohort_mixpanel_feb05-feb10_segmentation.png

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/dfvs.png)Asyoucanseethecohortaresegmentedintospecificweeks.Thisclearlyindicatesthateachhorizontallineindicatesacohortwhichisthenumberofusersacquiredperweek.Overaperiodofseveralweeks,severalotherfactorscanbeidentifiedsuchasdropoffsandretention.Hence,youcaneasilyascertainhowlongusersfromaparticularcohortremainanduseyourapp.

    RecentlyoptionsforActiveusersandcohortanalysishasbeenaddedbyGoogleAnalytics.Themainpurposeisthatitwantstostayrelevanttoappandwebtraffic.

    App retention and cohort analysis

    http://veltrod.in/blog/wp-content/uploads/2016/02/dfvs.png

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/mixpanel-graph-of-social-game-retention-trends.png)

    Retentionistheonlyfactorthatmakestheappbasedbusinessvaluable.CEOsofappstartupsarealwayslookinginto

    analyticstomonitortheirMAUsandDAUs.Buttheonlyworrisomefactorisuserdropoff.Thetroublefactorbeginswhen

    thenumberofappsignupanddropoffremainsinanequilibrium.Anappwith10millionuserswithlessretentionisnot

    betterthananappwith5millionuserswithhighretention.

    Generally,allthestartupsduringthebeginningtheystarttomakeamarketingplan.Over,severalweekstheeffectivenessofsuccessivemarketingactivitiescanbecorrelatedtouseracquisitionandappretention.Thiscouldbedoneeffortlesslyusingcohortanalysis.

    Forexample,intheabovechartanalyzingforthefirst4weeks,2ndweekacquiredthemaximumnumberofusers.However,8.22%oftheusersstayedtillthe9thweek.Marketingupdatesmadetheusersstayforalongperiodoftime.Sometimesbadmarketingstrategiesmaketheuserstodropoff.

    No intermixing of results

    Cohortanalysiscomesintoplaywhenappandappdrivenbusinessinquirechanges.Thereisnointermixingofresults.Ifyourapphaslowretentionduringaperiodthiswillbeclearlyshowninthecohort,atthesametimeduringacertainperiodoftimewhenyouacquiremorecustomersthiswillnotbeshownuntiltheusersacquireit.

    ForaneCommerceapp,onecaneasilyfindoutthetimetakenforproductadditionanditssale.IfyouarerunningaGoogleAdsensecampaignyoumaynoticeyoursalesclearly.Youwouldbeabletoclearlydistinguishthefactors.

    Acquisition, marketing and retention

    Everyappbasedbusinessmodelrunsthroughthistriad.YouknowoftheindianeCommercegiant,flipkart.Likeitscompetitoramazon,itemploysbothwebandmobileapptochannelitsusers.Firstofallitusesitsmarketingstrategytoacquireitscustomers.Oncetheconsiderableamountofcustomershavebeenacquired,itprovidesvariousbenefitsfortheminorderforthecustomerstoretainusingtheapp.Hence,thereisabiggerroleforcohorthere.

    http://veltrod.in/blog/wp-content/uploads/2016/02/mixpanel-graph-of-social-game-retention-trends.png

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    Aquitesimilarlogiccanalsobeusedwithgamingappsalso.Gameappsdemonstratetheleastretentionamongthemajorapplicationcategories.Theyalsoacquireacquisition,marketingandretention.Updatesthatendupintroublewillalsobereflectedincohort.CalculatingMAUandDAUiscrucialandcohortgivesdeeperinsightsintoit.

    Combining all the matrices

    Tocreatecohortforyourapporwebsite,therearelotoftoolsavailableinthemarket.OnesuchtoolisMixpanelwhichintegratesalotoffeaturestorecorduserbehavior.Thisgivessubstantialinsightswhenintegratedwithcohort.

    Appbasedstartupsconsumehugesumofmoneyfromtheventurecapitalists.Atthesametime,trafficpatternsaredifferentforallapps.Themotivesandthewayofanalyzingthemareentirelydifferent.Appshaveshiftedtheirfocusontotheindividualstocreatesubstantialanalysis.However,theonlywaytocashintoanalyticspartlargelydependsonyourunderstandingcohortsanditsapplication.

    Inordertoimplementcohortanalysisforyourmobileapplication,[email protected](mailto:[email protected]).

    DoingtheMathinvolvedinMobileApplicationDevelopmentintheRightWay(http://veltrod.in/blog/stopdoingthewrongmobilemath/)Android(Http://Veltrod.In/Blog/Category/Android/)Mobile(Http://Veltrod.In/Blog/Category/Mobile/)MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    SmallBusiness(Http://Veltrod.In/Blog/Category/SmallBusiness/)

    SocialMediaMarketing(Http://Veltrod.In/Blog/Category/SocialMediaMarketing/)

    Technology(Http://Veltrod.In/Blog/Category/Technology/)

    Whiledesignhasbeenafocusonconsumerapps,itisequallyimportantforenterpriseappsasemployeesareexpectingtheeaseofconsumerUXatwork.Designshouldnotbeanafterthought,itisabuildingblockoftheapplicationthatdecidesitssuccess.Makingthedecisiontoinvestinqualitydesignleadsto,

    Wider audience:

    Softwareinitiallyreachesthemobilewhichareitsfirstmarketsasmanypeopledonothaveaccesstoorwanttousedesktopcomputers.

    Brand awareness:

    Mobileimprovesandbuildupontheimageofthebrand.

    Perpetual connectivity:

    Mobileallowspeopletobeconnectedandaccessibleanywhereandeverywhere.

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February11,2016

    mailto:[email protected]://veltrod.in/blog/stop-doing-the-wrong-mobile-math/http://veltrod.in/blog/category/android/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/small-business/http://veltrod.in/blog/category/social-media-marketing/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    (http://veltrod.in/blog/wp

    content/uploads/2016/02/roi.jpg)Sowhatdoesallthesefactorsaddupto?Itturnsoutthatdesigningthetargetdemographicleadstomoreengagedusers.MoreengagedusersultimatelyincreasestheReturnofinvestment.Buttheideaofputtingthequalitydesignfirstdoesnotstopwithmoreengagedusers.Itultimatelychangesyourapplicationanditsprocess.However,withastrongerdesignfoundationyourappwillhavequickerupdates.Additionally,consumersupportcostswillbeultimatelyreduced,usertrainingissimplifiedanduseradoptioncanbelessexpensiveandorganic.

    Project

    Whilebuildinganymobileproduct,rightfromaplatformbasedenterpriseapplicationfortheemployeestoacustomnativeappforthecustomersversiononeisjustthetipoftheiceberg.

    Atypicalprojectwithoutdesignwilllookmoreoverwiththefollowingsetoffeatures,

    Long and expensive overhaul.highextensiveuphill battlediscover breacheslate or never

    Butwhereasathoroughlydesignedprojectwillmoreoverlookslike,

    Quick and cheap updateLowersimpleeasy and organictightearly on time

    Whileversion2oftheproductinvolvesusertraining,customersupportcosts,useradoption,security,ongoingmaintenance,projectsuccessandtotallifecost.Oldthinkingofmobileapplicationdesignincludeslistingoutitsfeaturesandfunctionalities,security,backendintegration,downloadsandwaterfall.Whereasthenewthinkingleadstodesign,research,featuresandfunctionalities,security,backendintegration,targetaudienceandengagementandagile.Letshavealookatsomeofthesuccessstoriesofhallmark.

    Hallmark

    Hallmarkusesanintuitivemobileretailmanagementsystemusedby50,000employees.Cutthetrainingtime,boosttheproductivityandincreaseaccuracy.

    Earlier version

    http://veltrod.in/blog/wp-content/uploads/2016/02/roi.jpg

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    Earlier version

    (http://veltrod.in/blog/wpcontent/uploads/2016/02/Hallmark.jpg)Hallmark

    earlierusedInfolink,theoldretailmanagementsystemthathandledthedatabaseofhundredsofthousandsofproduct,inventorymanagementandtrackingtheemployeeproductivity.Learningthecomplexsystemwastimeconsumingforthenewemployeeandalsodifficulttograsp,requiringlengthyandexpensivetraining.

    Latest version

    Withthelatestmanagementsystemtheuserinterfacewascompletelyconvoluted,itdrasticallyreducedtheemployeeefficiencyandaccuracy.

    Goals

    Thegoalsthatweresetbeforethecreationofnewretailmanagementsystemwere,

    Decrease the time needed to train a new employeeIncrease the accuracy and efficiency in the amount of work done within the same timeframeEasy for non -traditional smart device users.Ability to meet 3500 requirements.

    Alltheabovementionedfactorsclearlydemonstratestheneedfor[email protected]veltrod.in(mailto:[email protected]).

    ExploringtheCostsandTeamSizeinvolvedinMobileApplicationDevelopment(http://veltrod.in/blog/exploringthecostsandteamsizeinvolvedinmobileapplicationdevelopment/)Mobile(Http://Veltrod.In/Blog/Category/Mobile/)

    MobileApplication(Http://Veltrod.In/Blog/Category/MobileApplication/)

    SmallBusiness(Http://Veltrod.In/Blog/Category/SmallBusiness/)

    Technology(Http://Veltrod.In/Blog/Category/Technology/)

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February11,2016

    http://veltrod.in/blog/wp-content/uploads/2016/02/Hallmark.jpgmailto:[email protected]://veltrod.in/blog/exploring-the-costs-and-team-size-involved-in-mobile-application-development/http://veltrod.in/blog/category/mobile/http://veltrod.in/blog/category/mobile-application/http://veltrod.in/blog/category/small-business/http://veltrod.in/blog/category/technology/http://veltrod.in/blog/author/smadhumitha1503gmail-com/

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    (http://veltrod.in/blog/wp-content/uploads/2016/02/reach-a-much-wider-audience-with-mobile.jpg)Customersmayhaveabrilliantideaabouttheproject,buttheyseemtobecluelessonhowtoproceed.Forcustommobileapplicationdevelopmenttherearetwochoices,eithertheyfindamobiledevelopmentcompanyortheyrecruitandhireaninternalteamforthatpurpose.

    Building an internal team

    (http://veltrod.in/blog/wp

    content/uploads/2016/02/HireMobileDeveloper.jpg)Buildingateammayseemfeasiblebutthereareseveralissueswithcreatinganinternalteam.Forexample,selectinganappropriatecandidatemaytakeweeks,monthsorevenyears.Additionallyvariouscostsinvolvedsuchashiringcosts,recruitersfeeandrelocationcosts,whichalltogetherquicklyaddup.Eventhoughyoufindsomeonewhoseemsperfectfortherole,youmaydiscoverthatyoumaynotbetherightlongtermfit.

    Whiletheinternalteammembersconsistsofseniormobiledesigner,mobiledeveloper,qualityassuranceengineerandtheprojectmanager.Listedbelowaresomeoftheriskfactorsconcernedwithbuildinganinternalteamaswellasapproachingamobiledevelopmentfirm.

    Long recruitment period

    http://veltrod.in/blog/wp-content/uploads/2016/02/reach-a-much-wider-audience-with-mobile.jpghttp://veltrod.in/blog/wp-content/uploads/2016/02/Hire-Mobile-Developer.jpg

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    (http://veltrod.in/blog/wp

    content/uploads/2016/02/appssoftware.png)Itusuallytakesanaverageof68weekstofillthejobrequisitionforaqualifiedengineer.Onceyouhaveinvestedagreatdealofbothtimeandmoneythereisnoguaranteethatyoumayendupwiththecorrectcandidate.Therewillbeagreaterlossintimeandbudgetbylosingateammemberespeciallyduringtheendofthedevelopmentcycle.Thismayendupinpeopleassumingdifferentrolesleadingtothereductioninproductivity.Butincaseofmobiledevelopmentcompaniesitusuallytakesonemonthforrecruitmentprocess.

    Hiring costs involved

    Whilesomeoftheprofessionalhiringcoststhatneedstobeconsideredare,

    1. Advertisement of job listings.2. The cost involved in background/eligibility checks.3. Recruiter fees4. Paying employees for referrals.5. Recruiting event fees6. Travel expenses for top candidates7. Relocation costs8. Sign on bonuses9. Potential immigration expenses

    10. Cost for internal staff interviewing/recruiting

    Withaninternalteamtheoverallcostsforrecruitmentaswellassalariesmayaddupto$500,000.Butwithmobileapplicationdevelopmentcompanythismaybeevenloweraround$200,000.

    Risk factors

    Inadditiontoaboveallthefactorstherearestillthreemajorriskfactorsthatareinvolved.

    1. There will be complete pressure over the entire project when the designer leaves at the end ofthe deadline.

    2. Sometimes people may end up in choosing a wrong candidate to fill up the position. Thisresults in the loss of time and cost involved.

    3. The quality of the product produced defines you. It would be difficult to rely on a newlyrecruited employee over company reputation.

    Withaninternalteamthefollowingsetofriskfactorswillbeinvolved,

    1. Loss of talent stops the progress

    http://veltrod.in/blog/wp-content/uploads/2016/02/apps-software.png

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    2. Misfit slows down the progress3. questionable quality4. Limited time scalability

    Whereas,withamobiledevelopmentcompanythesetoffactorsassociatedwithitare,

    Deep talent roster availableproven team synchronization.team with varied experienceTeam size may gr0w/shrink as needed.

    Final evaluation

    (http://veltrod.in/blog/wp-content/uploads/2016/02/Mw.jpg)

    Asstatedabove,itwilltakealmost24monthstohireaninternalappdevelopmentteam.Thecostinvolvedindevelopmentissubstantial.Iftheprojectneedstobescaleup/downormakeanyteamchanges,itwillbecoveredintherecruitmentplanandgoesthroughtheentireprocessagain.Consideringthebudgetaswellasthedeadlinerequirements,hiringamobiledevelopmentwillbethebestsuitableoption.Thisiscertainlyagooddecisionifyoumeetanyoneofthefollowingcriteria.

    1. You have no idea of how to bring your project idea into reality.2. You have already created viable products and now its the time to take a big leap.3. A lot of help is required within a minimum time period.4. You are in no need of an internal employee

    Butwithsomanyfactorsandoptionstochoosehowtoevaluateanexternaldevelopmentcompany.Thefollowingsixstepswillgiveyouclearguidelinesinchoosingtherightdevelopmentcompanyforyourproject.

    Set a budget

    Beforebeginningyourplanningconsiderthebudgetandcalculateaminimumestimate.Consultthedecisionwithallthedevelopmentpartners.

    Identify the required services

    Designanddeveloptheservicesneeded.Theentireproductconcepthastoberefinedasperthebusinessneeds.

    Evaluate their talents

    http://veltrod.in/blog/wp-content/uploads/2016/02/Mw.jpg

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    Evaluate their talents

    Evaluatethedevelopmentfirmbyanalyzingtheskills,researchprojects,websiteevaluationandreviews.

    Considering the work logistics

    Operateinahybridmodelorstraightuplogistics.

    Considering the people

    Selectsmartandknowledgablepeoplewhoarepassionateaboutyourideaandwishforyoursuccess.

    Hire ninjas

    Battleforyoursuccess.Doacompleteevaluationofthewebsite,reviewsandresearchprojects.

    Forfurth[email protected]veltrod.in(mailto:[email protected]).

    Next Page (http://veltrod.in/blog/category/mobile-application/page/2/)

    PostedbyMadhumithaSrinivas(http://veltrod.in/blog/author/smadhumitha1503gmailcom/)February11,2016

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