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How mobile technology is being viewed by textbook publishers.Presented by Corey Pressman from Exprima Media at Mobile Portland August 2010
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exprima media
“Course Critical”Access:
“Course Groovy”Access:
0
50.0000
100.0000
150.0000
200.0000
2008 2009 2010 2011 2012 2013 2014 2015
Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader
Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)
2012: Tablets outnumber eReaders
Access: 59M tablets by 2015
Access:
0
50.0000
100.0000
150.0000
200.0000
2008 2009 2010 2011 2012 2013 2014 2015
Desktop PCNotebook/laptopSmartphoneNetbook/mini laptopTablet PCDedicated eReader
Source: Forrester Research eReader Adoption Forecast 2010 to 2015 (US)
59M tablets by 20152014: Tablets outnumber netbooks
Content: Curated & Pro
Content: Pedagogical Design
IxD:User Centered Design
IxD:User Centered Design
exprima media
email: [email protected]: @exprima