Company review - Strengths

PatentsSystem-Octopus Clearing House Architecture-Octopus Clearing House Application Components

Cards and products-Multi-application contactless smart card or product

Reader and writer-It can apply to many different sectorsRetail, Transportation, Parking, Schools, Leisure facilities etc.

Company review - Strengths

Octopus Rewards Programme

Shops

Company review - Strengths

Strong brand name and good reputation among customers One of the world's most extensive smart card payment systems. Developing in Hong Kong, China and international services.

In Hong Kong…- 95% of people in Hong Kong aged 16 to 65 use Octopus

- Over 4500 service providers

- Over 1 million customers currently enjoy the hassle-free Automatic Add Value Service

- Over 2.6 million registered Octopus under the widely adopted Octopus Rewards programme

Company review - Strengths

In China… The joint venture with Digital China Octopus made over 30 retail outlets in Shenzhen

The Netherlands… A multi- purpose contactless smart card system OV-chipkaart More than two million passengers benefit

Dubai… A multi-purpose contactless smart card system Nol cards New Metro, public buses, waterbuses and parking

Company review - Strengths

Cost advantage

- Concentrate on developing more extensive and diverse applications.

- For the Octopus technology the system, the cards and products and the reader/writer

- They already have the technology and it can apply to different industries and sectors.

- Not a big difference.

Company review – Weaknesses

Incompletely privacy system for customer Leak reward programme customer’s information Some customers afraid losing their personal information

The lack of "instant lock card" featureValue-added Octopus card illegallyAs the transactions is fast so without central certified

Limitation of value in Octopus card

4P’s - Product

Octopus Card

1. Octopus Ornament

2. Mini Octopus

3. Octopus Watch

4. Special Edition for Enterprise

4P’s - Product

4P’s – Price

$200 = 1$ Reward$

From Central to Sunny Bay

4P’s – Place

Authorized distribution outlets of Standard Octopus• MTR Customer Service Centres

Light Rail Customer Service CentresFirst Ferry Customer and Octopus Service CentresNew World First Bus Customer Service Centre

Where can use it ?

School Campuses

Retail

Self Service

Access ControlTransportation

4P’s – Promotion

Customer service centerMaintain the public relation

iPhone App

Competitors review - EPS1 2

3

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EPS – S&WStrengths Weaknesses

Patents: Risk-free, efficient and economical way of settling transactions

Product inflexible: Users need to deposit amount to their bank account

Strong brand names and good reputation among customers: over 40,000 acceptance locations in Hong Kong, Macau and Shenzhen.

Age and user limitation: If you have not bank account you cannot sign EPS service (Children cannot apply bank account)

Cost advantage: Same technology to address the EPS transaction, same EPS POS terminals, used by different bank card

Limited application: Most providers are retail no transportation