HEROIC PROJECT Palm Jumeirah

Yiran BaiAssata Cowart

Xi Li

About

About

Why it is heroic

Brand Prism

• What• For whom• When• Against whom

PADR Analysis

Perceptual Map Innovative

Traditional

FamiliarExotic

Palm Jumeriah 

Las Vegas

Tibet

Monaco

Atlantis

Recommendation • More advertisement• Make more family oriented• Make sure you provide residents with what you are

selling them• Make sure Palm Jumeriah is financially stable b/c in 2009

Dubai's economy was collapsing • Fully account funds • Provide other means of transportation for tourist beside

taxis

Citation