M khojM O B I L E A D N E T W O R K

mKhoj, a leader in providing end-to-end solutions for advertising and monetizing on the

mobile web has executed successful campaigns for numerous companies. One such

campaign was for Makemytrip.com, a prominent player in the travel industry. mKhoj

handled the campaign in its entirety providing a host of services which included

strategizing, designing, planning and execution.

· Increase awareness and traffic to

Make my Trip WAP site· Target business professionals who

surf sites regularly· Target business phones and high

end phones· Placement of ads on WAP sites

that have business, financial and

sports content· Target age group 23 years to 45

years.

· The campaign included several

calls to action · Ticket bookings on mobile · Promotional cash back offer· Unique code generation send to

mobile numbers to have the offer

open till the end of the campaign

When the consumers clicked on the

ad, it directed them to the MMT

landing page which gave the

consumers a Rs.500 discount when

they booked an airline ticket.

In addition to this offer, for those

consumers who were interested in

the offer but did not book flight

tickets at the moment, a unique

code was generated for visiting the

site and they were given the option

of SMSing the unique code to their

phones. These consumers were also

sent reminders of the offer till the

end of the campaign through SMS.

MakeMyTrip Campaign

Campaign objective

Campaign

M khojM O B I L E A D N E T W O R K

· Booking to click ratio - 0.8% · Click Through Ratio - 2.25%

· People are receptive to mobile advertising· Surfers look to the mobile as their one stop window for search queries. · Also precision targeting and attractive promotional offers often hold the key to the

success of campaigns.

Results

Key Learnings