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Slides from Tom Mason's presentation during Social Media Cafe in October
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Avoid a Tweet45: Mixing personal and professional Twitter use
“Work is not hard at all. But the pay is extremely
low & my boss is a d**k”
Some statistics
• 48% of employers monitor employees’ use of e-mail, the internet and social media.
• 28% of employers have sacked an employee for content on their social networking profile.
• Twitter is an open platform which anyone can read
Career Builder.co.uk, 2010
High profile examples
• Octavia Nasr, CNN Senior Middle East Editor – ‘“Respected’’ deceased Hezbollah leader’
• John Dixon, Cardiff Councillor -‘Scientology Tweet’
• Stuart MacLennan, Labour Candidate – ‘Coffin-dodgers’
Company statements
“We simply cannot risk any possible link between our mission and the sort of photos and material that you openly share with the online public…I hope you try to understand that our employees are held to a different standard.”
“The views she has expressed recently on Twitter are not in keeping with the standards we set.”
So why do people get dismissed?
• People who are previously identified as employees
• Tweets are in the public domain (Reputation)
• Breach of terms and conditions (Confidentiality)
• Liability of company
You’re probably not going to get sacked but…
• Common sense
• Be aware of any social media policies the company has
• “These opinions are my own”
• Turn ‘private profile on’
But what if you choose to be identified with a company?
“All Yahoo! employees can be viewed (correctly or incorrectly) as representative of the company, which can add significance to your public reflections on the organization (whether you intend to or not).”
“When someone clearly identifies their association with the BBC and/or discusses their work, they are expected to behave appropriately when on the Internet, and in ways that are consistent with the BBC’s editorial values and policies.”
BBC social media guidelines
Yahoo social media guidelines
Brand representative
You’re now a representative of that brand, publicly.
The lines start to blur between what’s personal and what’s professional, and all the disclaimers in the world won’t always mean that you can or should post whatever’s on your mind.
Amber Naslund, Director of Community, Radian 6
Job hunting
• Career Builder.co.uk survey of 450 employers (Jan 2010)
• 53% of employers check candidates on social networks
• 43% found content that caused them not to hire the candidate
Top reasons for not hiring a candidate:
• Candidate showed poor communication skills (31%)
• Candidate posted content related to drink or drugs (10%)
Top reasons for not hiring a candidate:
• Candidate made discriminatory comments (13%)
• Candidate posted inappropriate photographs or information (9%)
• Candidate posted negative comments about their previous employer and co-workers (9%)
• Candidate posted confidential information from previous employer (8%)
The Cisco Tweeter (2009)
Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
Half of employers found content which resulted in a job offer…
• Candidate showed solid communication skills (41%)
• Profile provided a good feel for the candidate’s personality and fit (28%)
• Candidate conveyed a professional image (22%)
Positives of using social media
• Educate your staff
• Include them on lists and tweets (if they want)
• Have a social media policy
Avoiding pitfalls if you’re an employer
