Miriam Schwab Social is seo

Follow me! @miriamschwabFollow me! @miriamschwab

It’s time to treat social marketing like SEO

SMX Israel 2012January 15, 2012, Jerusalem

By: Miriam SchwabFollow me: @miriamschwab

Follow me! @miriamschwab

SPYW(pronounced spew)

http://www.google.com/insidesearch/plus.html


Page: Social me, baby!

http://commons.wikimedia.org/wiki/File:Larry_page_card.jpg



But what about “Social Search”

• SEOmoz study in August 2010: ”internal links with a tweet that gets 3 or more RTs, will help in increasing the time and rate at which they get indexed.”

http://www.seomoz.org/blog/using-twitter-for-increased-indexation

http://www.seomoz.org/blog/using-twitter-for-increased-indexation



Update to Social Search, Feb. 2011:“First, social search results will now be mixed throughout your results based on their relevance…you’ll start seeing more from people like co-workers and friends.”


“Second, we’ve made Social Search more comprehensive by adding notes for links people have shared on Twitter and other sites. In the past, we’d show you results people created and linked through their Google profiles. Now, if someone you’re connected to has publicly shared a link, we may show that link in your results…”Source: http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html

http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html

http://googleblog.blogspot.com/2011/02/update-to-google-social-search.html


1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts…;

2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest…

Source: http://googleblog.blogspot.com/2012/01/search-plus-your-world.html

SP

YW

http://googleblog.blogspot.com/2012/01/search-plus-your-world.html


http://techcrunch.com/2012/01/10/search-google-plus-not-your-world/


Google: but we can’t access your social info! Poor us.

1. See above.2. What is this:



Google Dashboard

http://google.com/dashboard

https://www.google.com/dashboard/





Facebook: 24,873 fans

Twitter: 16,826 followers

Google+: 1214 have DA in circles

Google+ gets 3rd place



findpeopleonplus.com

http://findpeopleonplus.com/





https://plus.google.com/ripples/details?activityid=z121fpeqmtqhzp2nf22eztabeketwjaul


Connect your site to Google+

1. Add to <head>:<link href="https://plus.google.com/{plusPageUrl}" rel="publisher" />

2. Link from site to Page with rel=publisher

3. Google Badge – like Facebook Page box. Use the configuration tool

https://developers.google.com/+/plugins/badge/config




Use photos in creative way

https://plus.google.com/u/0/105379671042990608528/posts


Save your searches


Figure out a way to add value on Google+

https://plus.google.com/u/0/114068393433772330727/posts/MrwkEHa2DQ9


THANKS!

illumineahttp://illuminea.com ▪ http://wpgarage.com@miriamschwab ▪ http://facebook.com/miriamschwabSlides available at http://illum.in/ourpresentations

http://illuminea.com/

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Miriam Schwab Social is seo