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Social player solution for the promotion of TV shows as presented at MIPcube Lab start up competition
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fans for brands
Raimonds — 7 years data and feed management, ROR, MYSQL.
Julio — 4 years development in Facebook (application development,) ROR, Java & Flash.
Ben — 5 years providing digital marketing services to international film studios and entertainment brands.
James — Original build team for LastMinute.com, 15 years building complex web & data management solutions.
TV Shows and TV shows most liked
pages on Facebook
Tabs are the typicalmarketing platform for
promotions, competitions, etc.
The Social Player Features
• A flexible video player that brings your point of sale into Facebook’s Newsfeed and Mobile devices
• Directs users to when and where they can watch the show either at airing times, catch up services or pay per view channels
• Incorporates your games, promotions and exclusives
• Backed up by a Facebook app and Tracking Suite that allows you to track your campaigns and users in real time.
EXAMPLE OF THE PLAYER BRINGING THE POINT ENGAGEMENT INTO THE TIMELINE
Click Image for Video
Click Image for Video
ALLOWS YOU TO ADVERTISE YOUR CREATIVE AND YOUR POINT OF SALE IN FACEBOOK
Click Image for Video
Click Image for Video
Want to Watch
Global Showtimes Listings
FRApril 12th
17:00
UKApril 19th
21:00
DEApril 4th
18:00
JPApril 14th
18:00USApril 14th
18:00
RUApril 19th
21:00
NZApril 18th
17:00
CAApril 17th
17:00
Want to Watch
FacebookEvents
Reminders Services
Want to Watch
Links to Catch Up on Previous Shows
Want to Watch
Cross Selling Other Shows
WORKS WITH WEB & MOBILE
Deploying Games into the News Feed
• API for Games Programmers
• Linking the games to the player’s Facebook app
• Quizzes, sweepstakes and merchandising.
The Facebook Player Benefits
• Brings the key content and next actions to the user while they use Facebook’s Newsfeed on their PC, Tablet or Mobile.
• Builds engagement that turns Fans into Subscribers for greater user retention
• Tracks users and captures their social graph data to build realtime audience intelligence
RESULTS FROM SCANDINAVIAN INDIE MOVIE
• Heat Map of Region
• 5674 views of player
• 11% Clicked Want to See
• 1947 Video Views
• 3% Shared with friends
The Facebook Player Results
• 26 - 70% of total users clicking to investigate showtimes
•5 - 12% of total users clicking through to purchase tickets
•Up to 44% of player interactions come from mobile devices
Size of Market
• $3.6B was spent on ad buy in the US in 2010
• Movie industry 5th largest advertising Sector in US
• Online 4% - 6% - TV is 75%
• Gruvi currently charges on a licensing model
Growth of Online
TIME
WHAT WE ARE LOOKING FOR
• Studio Marketing Executives
• Already working with social media and mobile
• Looking to build their social and mobile audiences
Marketing Solutionspowered by
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