Minimum Viable ProductGETTING FROM CONCEPT TO MARKET WITH

OPEN SOURCE TECHNOLOGIES

&

IntroductionsBlink ReactionTechnology Evangelist

Ray Saltini

Helmet HubCEO

Chris Mills

OPEN SOURCE DIGITAL CONSULTANCY

We are leaders in high performance web solutions, delivering the best in customer experience.

SOLUTIONS BUILT FOR

ENTERPRISE TRAINING AND ADOPTIONS SERVICES FOR

THE GOAL

Create a unifying web experience and help define the brand identity of the Center for Biomedical Informatics (CBMI) while minimizing maintenance efforts.

CHALLENGES

A redesign that reflects the new brand direction of Harvard CBMI.

Implementing a system to making quick, frequent updates was not easy.

A small staff managing their own content, while making it easy for third parties to contribute as well.

Rules governing content by Academic Journals, and guidelines for images and text within publications.

RESULTS

We created a flexible and scalable site allowing multiple content types to be used in different sections while following a new visual vocabulary.

THE GOAL

Create a distributed Drupal installation that could serve non-technical users, allowing for easy creation and management of sites for Princeton.

CHALLENGES

Create a site-building environment for non-technical users where they could have complete control over website elements like layout, content and color. 

Independent site release. Ensuring that one site's release didn't impact others.

Leverage existing infrastructure and cloud hosting while maintaining low total cost of ownership.

RESULTS

A campus wide blueprint and platform that makes it easy for Princeton University to create and maintain hundreds of sites.

THE GOAL

To create an intranet solution that provides two-way communication and collaboration between Verizon and it’s employees and partners.

CHALLENGES

Numerous integrations with other applications and services (SSO, LDAP, video platform, statistics, and search)

Limiting security policies and interdependencies with multiple teams

Complex hardware infrastructure

Massively loaded application with high availability

RESULTS

In progress with a platform that exceeds expectations, greatly improving editorial usability with each iteration delivered ahead of schedule.

THE GOAL

Create feature rich and beautiful sites that are mission critical with a rapid time to market.

CHALLENGES

Fast response and site delivery to meet the needs of one of the largest pharmaceutical companies.

Flexible development to allow various Pfizer brands the ability to customize and manage their sites.

Development of responsive designs that work across multiple devices.

Work with partner agencies to deliver products on strategy and time.

RESULTS

eVisit: www.evisit.pfizer.comQuillivant XR: www.quillivantxr.comIntegrated Health: www.pfizerintegratedhealth.com

Current work includes large scale OTC brands such as Advil and Robitussin and several B2B sites.

THE GOAL

Build a new website for GEPowerConversion.com which is a part of a bigger platform to eventually accommodate all of GE websites.

CHALLENGES

Build a flexible platform which could accommodate all of GE’s digital properties.

Create a content management system with a workflow that fits into the internal GE process.

Create a common look and feel across all GE properties with multi-lingual site flexibility.

Built for version control and quality assurance to withstand rigorous GE performance tests.

RESULTS

A brand new website and a stable platform to build from.

THE GOAL

Rebuild 75 major recording artist websites for entertainment giant Warner Music Group in six months on Drupal Gardens.

CHALLENGES

Very constrained access to customize Drupal.

A very strict set of development and timeline requirements designed with a whole other platform in mind.

RESULTS

75 sites launched on time to great fanfare.

THE GOAL

Build a series of 11 local online sports destinations featuring constantly updating content, user interactivity, and third-party integration.

CHALLENGES

Creation of a single flexible platform that would work for all 11 markets.

Creation of content hierarchy system.

Tight schedule, with the launching of new networks and a Superbowl featuring two markets teams.

Built with version-control and quality assurance techniques that ensured rapid delivery of new features on a weekly basis.

RESULTS

A set of sites serving a wide audience and an average of 1.7 million requests per day from tens of thousands of unique visitors.

THE GOAL

To create a repository of ebook and video assets for the largest publisher of professional and scholarly materials.

CHALLENGES

Assist non-technical content stake holders in the organization and management of content.

Create a new virtual classroom model that was engaging and encouraging of student to student and student to teacher communications.

Ensure that the experience was responsive.

Create a content management system and workflow that is non-technical user savvy.

RESULTS

Wiley and Blink Reaction have created an entirely new business model, generating revenue through a virtual classroom.

How do you define MVP?

A/B Testing the Waters

Principals and Prototypes

Open Source Iterations

All of the above

Um. No. Not so much.

"That version of a new product that will allow a team to collect the maximum amount of validated learning about customers with the least effort."

-Eric Ries

(Test: Another way of thinking about it: The goal of an MVP is get to a pivot in as short amount of time as possible.)

MVP is typically as presented by Eric Ries, in his book The Lean Startup (2011 ), which has its origins in his blog .

Much of Ries’s original thinking draws inspiration from Clayton Christensen’s theories presented in The Innovator’s Dilemma and The Innovator’s Solution ; Geoffrey Moore’s Crossing the Chasm ; and the lean production systems derived by Taiichi Ohno and Shigeo Shingo and popularized by Toyota.

How do you define MVP?

A/B Testing the Waters

Principals and Prototypes

Open Source Iterations

All of the above

Shake a Stick!Product or Feature?

Many different kinds of MVP

•Landing Page•Explainer Video•Mock-ups•Restricted service•Wizard of Oz•Concierge MVP•Piecemeal MVP•Raise Funds from Customers•Single Feature MVP

A Magical Open Source UniverseAPI’s and

eCommerce and

Marketing and

Management

Oh My!

OPEN SOURCE PLATFORMS, FRAMEWORKS AND

SYSTEMS OPEN BUT NOT NECESSARILY EQUAL

• LAMP STACKS READILY AVAILABLE• LICENCE FREE PROTOTYPING• SCALABLE (SOMETIMES)• SERVICES FRIENDLY (SOMETIMES)

OMNI (SOMETIMES) MINDFUL CONTEXTUAL DYNAMIC

• ENTERPRISE SUPPORT FOR WHEN YOU ARE READY (SOMETIMES)

DRUPAL DRUPAL 7 PLATFORM NOW•services module•RESTful module•highly adaptable data structure•tight integration with third party services•social community and content management system•CUSTOM CONFIGURE BEFORE CUSTOM CODE

DRUPAL 8 PLATFORM IN 2014•baked in services/RESTful•leveraging the Symfony framework•advanced in-line editing•all of the above•SO MUCH MORE

Getting to Priorities (MVP)

Lean Startup

Core Strengths

80/20

Agile

Customer Development

Getting to Priorities (MVP)

What matters?

Bootstraps, Belts & SuspendersRisk

Roll out

Return

Rinse

Repeat

User Stories

Release Plan

PrototypeAcceptance tests & Bugs

MVPRELEASE

PLAN

Case Study: Helmet Hub

Challenge

Response

Outcome

Lesson’s Learned

Show & TellHow is your start up leveraging Open Source Technologies?

What has been your experience with Open Source Partnerships?

Will you stay the course or adjust?

Q&A – LETS HEAR FROM YOU

www.blinkreaction.com/training

25% discount : blink_webinar or blink_remote

ray.saltini@blinkreaction.com or 732.792.6566twitter @blinkreaction and @raysaltiniwww.facebook.com/blinkreaction

www.helmet-hub.com or info@helmet-hub.comwww.twitter.com/helmet_hubwww.facebook.com/helmethub