Vera Dalm

director

Public InformationOrganization

Milieu Centraal

We provide information by:

Website: more than 5.000 visitors per day

Social media: twitter, facebook etc

Media: print media, newspapers and -sites, radio/television

Sites from organizations, local governemnt etc

Company’s: they use our content or we campaigntogether

Funding by:

Company’s

Public/private organizations

(e.g. Alliander, NS)

Dutch government (departments I&M and BZK)

Main goal

Translate (scientific) research into public accesible information

in order to

support consumers in making sustainable choices

help end users in their decisions

Research before starting campaign

- motives / goals

- facts / fiction

- intuition reasoned behaviour

Major awareness of the problem

19

28

63

61

1710

0%

20%

40%

60%

80%

100%

2008 2013

Tendency of the importance of energy saving

not important atall

not important

neutral

important

very important

Do you think it’s important or not to save energy in your own household?

|‘2013’ n=1013 | ‘2008’ n=1104

What are constraintsfor energy efficiënt homeheating?

Fear of less comfort

Thougt: it doesn’t save much

Forget to act

What appeals to you?

Lower energy costs

More comfort

Contribution to a better environment

Independent of energy companies

What are barriersfor insulation? (1)

Energy is important,but not urgent

No ‘plug and play’: Doing research takes a lot of

effort Reconstructing isn’t fun/

inconvenient Doubt when moisture occurs

What are barriers for insulation? (2)

Cost overestimation, underestimation of savings

Limited rule of thumb‘payback time’

Lack of money to invest(but…saving are available)

‘Put your savings in your walls’An investment with a comfortable feeling

Core message

Better living comfort

One time costs, savings and yieldsin three main situations

No mess, ready in half a day

Info overload

Choose main issues

Little effort Lots of effort

High effect High priority / act now

Mailbox sticker(>30 kg for each house a year)

Reducing the wast of food by half (now 50 kg per

person is wasted)

Long term strategy

Reduce meat consumption

Change mobility

Low effect Good to do

Bring your own shoppingbag (3 kg pppy)Refill waterbottle (0,3 kg pppy)Unplug charger (effect 0)

No priority

Micro CHP (instead renovate your

house to an energy neutral house)

Searching for interaction

Motivation by peers

Make feedback possibleand easily accesible

Tips and test: social comparison

Surprisingmessages

Providing info at right moment

Benchmark

Join in with other concerns

Use of tools based on real concerns andmotivations

Old <-> new

Information ‘custom made’ and practicalOld <-> new

Use of surveyspublic available or specific

Use of surveys to generate publicity

We need you

Science and practice

work together

Thanks for your attention

How to save energy in your house?

Home insulation Energy efficiënt HVAC Solar panels Energy efficiënt devices Small actions Behaviour

Split up!

Old house, new built residence

Own house, own house with shared ownership, social tentant, private tenant

Existence

Savings or no savings at all

Tangible example”:Company cavity wall insulation

Goal: sell cavity wall insulation

Target: Owners of singel-familiy dwellings, built before 1980, savings, lack of cavity wall insulation

Trigger: thermograms

Endorsement byMilieu Centraal

Yearly (energy)savings

Financial yield comparable withsavings account with 12% return.

Fiction and facts about moisture

Where are the opportunities?