Migraine Action - Leicester - Oct 2009

Presentation delivered by Caron Lyon from PCM creative to Migraine Action

Social Media


Do I need it?

Don’t add technology to the way you do things.

Change the way you do things when you know what the technology can do.


Overview

• Defining Social Media.• What can it do?• Self Reflection• Putting it in to context• The Future• Making in work


Global BusinessTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.

Nielsen report “Global Faces and Networked Places.”

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf


Social Technology

Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.

What’s new?


Web 2.0

Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

http://www.mr-mojo-risin.net/tag/free-to-use/


Social Media

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis, forums.


Business Benefits Buzz

Cost effective web updates

Greater control of your web content

Boosted organic Goggle listings

Cost reduction on printed materials

Eco-friendly

http://www.issuu.com/pcmcreative


What can it do?

Greater access to your support materials

Greater reach for your marketing materials

Facilitates word of mouth sharing

Enables social sharing

Amplifies your message

http://sharethis.com/


Time

• Email updates

• Text updates

• Voice to Text

• Task Management

• Synchronised Aggregation


Migraine Action

• Existing Community• Latest News• Events• Polls & Surveys• Forum• Resources


Strong Foundations

• Discussions need listening to. • Networks need nurturing.• Sharing needs encouraging. • News need broadcasting.



What makes you different?

Identity

Brand

PersonalityProduct

Philosophy

Ethics


Resource Availability

http://www.slideshare.net/pcmcreative

http://www.slideshare.net/pcmcreative


Old Media meets New Media

•Magazines•Papers•Fliers•Posters•Business Cards•Buses•Signs•T-Shirts


On line Publishing


All roads lead home

Audience

Agents

Clients

Funders, Investors

Customers

Stakeholders

Staff, Team, Employees

SuppliersPress



The 7 Roads of Social Media1. Generate new leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?


• Arrive• Listen• Ask• Provide• Advise

The 5 steps


Social Networking

Networking via the Web

SHARINGNETWORKINGPUBLISHING

AGGREGATIONDISTRIBUTIONINVESTIGATION

MANAGEMAINTAINMEASURE


National vs. International

R.O.E : Return on Engagement


Twitter• Twitter was launched in July 2006

• Dec 07 – 08 Twitter grew from 500,000 to over 4 million users

• Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Information from crunchbase


Is any body out there?

Migraine


Advanced Twitter• Who makes the grade?

• Tacking conversations

• Many Tweets in one stream

• Twitter . com


Facebook

Information from crunchbase

More than 40 million status updates each day 50% of our active users log on to Facebook in any given day Official statistic from Facebook

http://www.crunchbase.com/

http://www.facebook.com/press/info.php?statistics




Facebook

• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall• PPC targeted advertising• Video


Groups & Fan Pages

October 20092,822 members


Online Tools & Services

http://ning.com/

http://www.linkedin.com/

http://www.flixwagon.com/

http://qik.com/

http://www.blip.tv/

http://www.slideshare.net/

http://www.spinvox.com/

http://home.swarmteams.com/swarmpro

http://twitter.com/

http://www.shozu.com/

http://www.flickr.com/

http://www.blip.fm/

http://www.issuu.com/

http://www.youtube.com/

http://www.myspace.com/

http://www.viddler.com/

http://delicious.com/

http://www.eventbrite.com/

http://www.scribd.com/

http://www.conduit.com/

http://www.ping.fm/


The Future


Mobile Media

http://qik.com/

http://www.audioboo.fm/


Mobile FuturesUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).

An increase from last year of 249% in the UK and 156% in the US

Nielsen report “Global Faces and Networked Places.”


Stay Connected

3G smart phone

JOIKUSPOT premium

Notebook PC or Mac


User Generated Content


Integration - Push and Pull• Tagging• Embedding • Sharing• Connecting• Badges• Widgets • RSS


The current buzz

• Facebook • Twitter • YouTube • Delicious • Linkedin • Flickr

Image Draw the Line

http://www.alexa.com/data/details/traffic_details/facebook.com

http://www.alexa.com/data/details/traffic_details/twitter.com

http://www.alexa.com/data/details/traffic_details/YouTube.com

http://www.alexa.com/data/details/traffic_details/Delicious.com

http://www.alexa.com/data/details/traffic_details/linkedin.com

http://www.alexa.com/data/details/traffic_details/flickr.com

http://drawtheline.wordpress.com/


Making it Work

Make the web part of your process.

Schedule social media time

Start small.

Pick your platforms.


Be curious


Questions


Contact me

www.pcmcreative.co.uk