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For more information contact greg.snook@migcan.com or tel: 0207 921 5388

Greg Snook

Business Development Executive

Mobile Interactive Group

mCommerce Presentation

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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast

interactive mobile services

Privately owned (£78m revenue in 2009) and 160 employees

Regional offices in UK: London, Manchester and Newton Abbott

New offices open in the US, Canada, Australia and South Africa

100% owned proprietary mobile technology covering the entire mobile services value chain

Our Mobile Business

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Mobile Web & Apps

Mobile CRM & Comms

Interactivity & Messaging

mCommerce & Payments

Digital Design & Build

Cross Platform Loyalty

Live Event Technology

Mobile Marketing & Strategy

Mobile Advertising Platform

Media Sales & Campaign Management

Rich Media Innovation

Creative Build & Development

Technology

Digital

Advertising

Our core Skillsets

MOBILE STRATEGY

• We help clients understand how to use the many elements of the mobile ecosystem to help them achieve their business goals and objectives

INTEGRATION

• We help clients integrate mobile platforms into their existing systems and business processes

DESIGN / UX

• We have an in-house design and UX team focussed on delivering the ultimate consumer experience across multiple mobile platforms

BUILD & DELIVERY

• We build and develop award winning mobile applications and mobile websites

PROMOTION

• We use our understanding of the mobile advertising marketplace, mobile search and the use of SMS to drive uptake of your mobile products and services

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Our Clients

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Mobile Design and User Experience

Overview

Launched in May 2010, Your M&S mobile is a full retail site for Marks

and Spencer, and as such represents the first large-scale deployment

to the mobile web by a UK retailer. The site features the complete set

of product ranges, account management and store locator.

Strategy

M&S had decided on a technology route for the site build, but

requested New Toy to define a set of visual standards and design

guidelines for the site that accurately reflected, and even enhanced,

the world-famous brand.

Results

The site has been launched to very positive response,

especially regarding its look and feel

“...overall site design and navigation is excellent”eConsultancy

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Mobile Applications

• Thinking

– Create a self-service account management tool for O2 customers (this is

massively successful)

• Features

– Initially built using a screen scraping solution that removed vast amounts

of integration time from O2

– Moved to a full API feed based solution when this functionality was made

available by 02

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Mobile internet + strategy

Overview

Rimmel’s media agency, OMD, asked MIG to develop a mobile strategy

to provide fresh and engaging mobile content and keep Rimmel fans

coming back for more.

Strategy

We designed a dynamic mobile web site that refreshed with their

product release schedule every 6-8 weeks. Content included access to

free samples, video downloads of Rimmel brand ambassadors (Kate

Moss, Sophie Ellis Bextor, Lily Cole) how-to make-up tips, social

content, application downloads and more.

Results

Over 40%of users on the site go on to download or register

Over 1/3 of CRM scheme members return to the site monthly

145,000 downloads...so far

Winner – Best Use of Mobile, Festival of Media, Valencia 2010

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Retailers typically lag behind consumer demand for mobile commerce

• Consumer demand for mobile commerce is ahead of retailer supply

• 22.95m people (51% of UK mobile users) have bought via their phones

• 26.55m (59%) have used mobile media such as apps.

• Research by the IAB, AIME and IMRG found only 20% of the UK’s most

popular retailer websites were optimised for mobile.

• The survey also found that 16% of people are more likely to complete a

purchase if the user experience on mobile is easy.

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Thank you for taking time to look through the presentation, if you would like any

further information or would like to book an appointment to talk more about your

companies mobile strategy and how MIG can help your company, contact me on;

Greg Snook

Business Development Executive

Email – greg.snook@migcan.com

Tel – 0207 921 5388 dd