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For more information contact greg.snook@migcan.com or tel: 0207 921 5388

Greg Snook

Business Development Executive

Mobile Interactive Group

mCommerce Presentation

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Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast

interactive mobile services

Privately owned (£78m revenue in 2009) and 160 employees

Regional offices in UK: London, Manchester and Newton Abbott

Offices in the US, Canada, Australia and South Africa

100% owned proprietary mobile technology covering the entire mobile services value chain

Our Technology

February 24, 2011

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Enterprise Communications

MIG Enterprise enables cross

platform marcomms (SMS, MMS,

mobile web, app, email)

Messaging and payments

High speed messaging gateway

Mobile payments on all UK

operators

Loyalty solutions

Customer retention and

acquisition

Data capture and analysis

Specialist mobile loyalty tools

Mobile publishing

Kilrush mobile web platform

Flexible solution for mCommerce

Applications

Dedicated UK based application team

Specialist capability across iOS, RIM, Android,

Nokia, others

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Our Clients

Our Mobile Business

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Premium SMS Payments

In-App Payments

Direct Mobile Billing

Voting Credits

Cross Platform Loyalty

Customer Retention and Acquisition

Data Capture and Analysis

Specialist Mobile Loyalty Tools

Mobile Advertising Platform

Media Sales & Campaign Management

Rich Media Innovation

Creative Build & Development

Payments

CRM & Loyalty

Mobile Design &

Build

Advertising

Mobile Web & Apps

Interactivity & Voting

mCommerce & Payments

Mobile Marketing & Strategy

Design & User Experience

Our core Skillsets

MOBILE STRATEGY

• We help clients understand how to use the many elements of the mobile ecosystem to help them achieve their business goals and objectives

INTEGRATION

• We help clients integrate mobile platforms into their existing systems and business processes

DESIGN / UX

• We have an in-house design and UX team focussed on delivering the ultimate consumer experience across multiple mobile platforms

BUILD & DELIVERY

• We build and develop award winning mobile applications and mobile websites

PROMOTION

• We use our understanding of the mobile advertising marketplace, mobile search and the use of SMS to drive uptake of your mobile products and services

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Our Services and Platforms

Cross Platform Digital Delivery: all your digital requirements

delivered and built to your be-spoke requirements, using our component based

platform. Delivering a cost effort solution every time and making it easier to

manager

Publishing: mobile internet and application publishing platform, capable of

delivering premium applications and mobile sites working across all

application stores and devices

Campaign Management: a choice of self or managed service for all

your mobile messaging requirements using a proven online tool

Value Creation Team: A dedicated interactive team who support in the

design and ideas process of clients proposition and constantly review our

offering

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Case Studies - Transactional clients

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M&S

M&S has grown into a significant

partnership for MIG. For one of our

early projects MIG spent considerable

time with M&S designing a site that

enables users to navigate 30,000

products on their mobile. The result has

been a huge success with impressive

conversion rates and monthly revenues

My O2

The My O2 application is one of the

most successful applications O2 has

launched to date. Currently more

customers use the application to

check their phone bill than via the O2

website with further enhancements

to come.

ITV

MIG delivered a brand new voting web app

for ITV’s Dancing on Ice 2011.

The web app, built using MIG’s Interactive

Broadcast Platform (IBP), is an industry

first allowing consumers to purchase

credits for votes on shows via their internet

connected mobile devices. 11

Case Studies - Mobile operator clients

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Vodafone Marcomms

All Vodafone marketing mobile sites,

web apps, iPhone apps and

messages are generated from MIG.

Our Kilrush platform was used in

order to detect the users device and

supply a site or service that works

perfectly and makes the most of the

device capabilities

O2 Priority

O2 runs an extremely successful

services that lets its customers

get priority access to concert

tickets. MIG’s platform is used to

manage the mobile web site that

powers that element of the

service

My Page

MIG runs this popular mobile

web service for Vodafone that

enables customers to

personalise their mobile web

homepage and choose content

and services they want to

easily access.

Case Studies – Mobile marketing clients

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Rimmel

Rimmel work with MIG to manage all

their mobile marketing services.

Their brief to us was to launch a

service that seamlessly detected a

users phone and served a site that

rendered perfectly for them and

enabled them to enter details and

request products

Barclaycard Freedom

MIG works with Barclaycard for

everything from strategy and

innovation, consulting through to

implementation. Barclaycard uses

MIG’s Kilrush platform to build its

sites such as the recent Freedom

site

Walkers

The Pepsico Group is one of MIG’s

largest partnerships. All Walkers

campaigns are supported by a

cross platform digital offering with

all mobile services managed via the

Kilrush platform.

Case Studies - Content publishing clients

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Perform Group

Perform Group are the leading

online provider of sports video

content. MIG powers their mobile

sites including most recently the

launch of Chelsea FC on mobile

web and iPhone app

News International

MIG is New International’s

dedicated application partner. Most

recently MIG developed a

proprietary publishing system to

support a premium iPad app for

The Sun that is updated daily

Ministry of Sound

MIG worked with MOS to develop a

highly accessible app design that is

fully integrated into their transactional

ticketing system , radio and social

networking pages

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Thank you for taking time to look through the presentation, if you would like any

further information or would like to book an appointment to talk more about your

company’s mobile strategy and how MIG can help your company, contact us on;

Greg Snook

Business Development Executive

Email – greg.snook@migcan.com

Tel – 0207 921 5388 dd