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The Digital Fashion Assistant

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Silk Shirt By Commun

$215

“Diana” Side table

By

Konstantin Grcic

$720

The Digital Fashion Assistant

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Mother Agency

Agency

Model

Photographer

Editorial

StylistBrandProduction

Casting

Photo Rep

Ad Agency

Creative DirectorAccount Art Director

Marketing Creative Director Design Director

Hair Makeup

Modeling Industry

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Interactive Mechanisms

Groupware

Conversational Mechanisms

Coordination Mechanisms

Awareness Mechanisms

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Communication

Synchronous Asynchronous

Remote & different times

Electronic messages, annotation, images, and comments

Notifications, history,Casting board

Real Time

Feedback

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Coordination Mechanisms

•Shared external representations.•Schedules, rules, and conventions.•Verbal code.•“Coordination talk”.

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Shared external representations

•For example, schedules and timeline•Models’ composite cards•Presented as part of shared spaces•Can be attached to “public boards”

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Shared metaphors

Board Platform Table Panel

Necessary info from which other members of the group can at a glance update their mental model of the current progress of their project.

Annotations and comments

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Awareness Mechanisms

•Direct observation•Peripheral monitoring (shared feedback)

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Notification Mechanisms

•Provide info about the status of shared objects•Progress of collaborative tasks.•Collective “stream of consciousness” (group members can attend to when they want to, or need to).

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So what does this all mean for creating an interactive system designed for fashion?

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A magical way of seeing models.A complete system for collaboration.The most productive tool, yet for fashion.

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Without further ado,

The Digital Fashion Assistant

Discover the look.