Best Ever Data Platform On Windows

Agenda

Reduce Overall TCO

Support High-Performance, Mission Critical Applications at Scale

Improve IT Efficiency

Benefits of SQL Server 2008 R2 and Windows Server 2008 R2

Only SQL Server 2008 R2 fully utilizes and compliments the rich functionality of Windows Server 2008 R2

Lower Cost of Ownership

Support More Business Functions

Consolidate to Reduce Costs

Ensure Business Continuity

Scale with Confidence

Protect Assets

Respond More Quickly

Support More Applications

Improve SLA Compliance

Low TCO Mission Critical IT Efficiency

Reduce Costs with the Same Physical and Virtual Platform

Reduce software costs

Reduce hardware costs

Reduce management costs

Reduce skill acquisition costs

Achieve higher productivity

Realize Benefits of Virtualization with Hyper-V

Benefit from improved performance and availability with Windows Server 2008 R2 Hyper-V enhancements

High availability with Live Migration

and dynamic addition of VHDs

Improved scalability with support for up to 64 logical processors

Improved manageability with SCVMM 2008 R2

More efficient deployment with Sysprep and VHD libraries

Full SQL Server 2008 R2 feature support

At A Cost That Makes Sense For Smart Business:

Microsoft vs. Vmware

MULTI-HYPERVISOR MANAGEMENT

APP MANAGEMENT

PHYSICAL MANAGEMENT

VIRTUAL MANAGEMENT

HYPERVISOR

Side-By-Side Comparison Virtualizing, 5 Servers,2-processor Hosts, with Management Server Costs, 2 year Maintenance and No Operating System Costs

• VMware® can cost up to six times more than Microsoft server virtualization* • Lower ongoing cost by integrating virtualization into existing environments• Virtualization friendly licensing

$58.5K

System Center$9.6K

$9.6K

vSphere Enterprise Plus

Included

vCenter$7.3K

vSphere Enterprise Plus$51.2K

*Based on a comparison of Microsoft® System Center Server Management Suite Datacenter with VMware® vSphere Enterprise Plus with VMware vCenter Server.. Assumes a five host configuration, 2 processors on each host, 2 years support costs for both products, and no operating system costs included.. The Microsoft solution can use either the free Microsoft Hyper-V Server 2008 R2 hypervisor or an existing Windows Server 2008 R2 hypervisor.  Based on Microsoft estimated retail prices and published VMware prices available at https://www.vmware.com/vmwarestore as of 08/04/2009 for purchases in the United States. Actual reseller prices may vary.

Reduce Costs and Simplify Management through Consolidation

Flexible alternatives for consolidation

Reduce storage costs

Increase energy efficiency

Simplify management

Improved and predictable performance

Ensure highly availability

Support for up to 256 CPU cores for physical servers

Support for up to 64 CPU cores for VMs

Reduce Third-Party Software Costs and Get All the Options with Built-In Features and Tools

Resource Governor and WindowsSystem Resource Manager

“Prior to upgrading to SQL Server 2008, the customer required the use of third-party software as part of its overall solution. This was mainly in the areas of backup, encryption, auditing, and performance

monitoring. The customer was paying annual maintenance on existing third-party licenses plus additional licenses for every SQL Server added. These costs have now been eliminated because the

features being used are included in SQL Server 2008.” Forrester Consulting Report

Hyper-V Windows Server Manager

Data and Backup Compression SQL Server Management Studio

Database Encryption and Integrated Security PowerShell 2.0

SQL Server Audit SQL Server Control Point

Performance Data Collector SQL Server Configuration Manager

Resource Governor and WindowsSystem Resource Manager

Reliability and Performance Monitor

Increase energy efficiency with Core Parking

Automatically powers down CPU cores when workloads are light

Reduce web development costs

Full support for ASP.NET and PHP

Easy install

Centralized management of applications

Increase productivity with an integrated platform

Ease of deployment

Reduce Costs and Promote Efficiency with Advanced Functionality

"Our integrated Microsoft oriented BI solution enables us to develop new solutions fast and manage them easily, bringing more value to the business."

Mazal Tuchler, BI Manager, Clalit Health

Make faster, better business decisions

Discover key business trends

Drive business growth and revenue generation

Create compelling reports

Improve data consistency by creating a ‘single version of the truth’

Improve Business Decision Making with a Built-in Business Intelligence Platform

Empower Workers with Self-Service BI

Improve decision-making by giving users direct access to key business metrics

Quickly deliver insights with high performance analysis

Share analyses securely and work collaboratively with PowerPivot for SharePoint

“Windows Server 2008 and SQL Server 2008 provide the capabilities to ensure high-availability for our industrial

applications.”Hans Peterson,

DIWICON-M Product Manager, CASON

Database mirroring with automatic failover

Up to 16-node failover clustering

Cluster Shared VolumesGuest Clustering for VMs

Hyper-V Live Migration

Log shipping

Dynamic addition and replacement of processors and memory

Dynamic addition of VM storage

Enhance Business Continuity withAdvanced High Availability Features

With Cluster Shared Volumes, any node in a cluster can access shared storage

Fewer LUNs to manage for same number of VMs

Easier management of VHDs with path

names

Easier and more efficient storage managementwith multiple VHDs on a single volume

Faster live migration

VMs/VHDs are unit of failover rather than LUNs

Benefit from Improved Clustering for VMs with Cluster Shared Volumes

Minimize planned outages

Manage loads on server dynamically

Make more efficient use of resources

Increase Availability with Live Migration

Encrypt Stored Data

Integrated Kerberos Authentication

Cryptographic Key Protection

Audit User Activity

IPSEC Network Security

Protect Business Assets with Integrated Security

Resource utilization management with Resource Governor and Windows System Resource Manager

Support for memory in excess of 2TB

Support for Solid State disks

Improved scalability with up to 256 logical processors(determined by operating system maximum)

Improved I/O performance with UCS-2 Unicode and non-Unicode data compression

Faster, smaller backups with backup compression

Benefit from Scalable and Predictable Performance for Physical Servers

The Only Database That Has Taken Up The Challenge Of TPC-E To Date

OF ALL THE OLTP BENCHMARK CATEGORIES, TPC-E MOST ACCURATELY REFLECTS YOUR WORKLOADS

SQL Server0

5001000150020002500

2,012.70

SQL SERVER REAL WORLD PERFORMANCE

tpsE

SQL SERVER

27 Results

SQL Server 2005 and SQL Server 2008

Using multiple hardware platforms

ORACLE

No benchmark to date

DB2

No benchmark to date

“Oracle and IBM are focused on publishing on TPC-C. SQL Server has chosen to focus on TPC-E as it isbetter reflect modern customer scenarios andperformance needs”

* Source: www.tpc.org, As of November 23, 2009

Extending the Performance Story with Hardware Innovation (SSD)

Dramatic Improvements in Performance and TCO

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

$1.07

$1.46

Perform Better and Scale Effectively HP DELL

Source: www.tpc.org, As of August 18, 2009:SQL Server 2008 on the HP ProLiant DL380 G6, 51,422 QphH@100GB, $1.07 USD/QphH@100GB, available 9/14/09SQL Server 2008 on the Dell PowerEdge T610, 28,772 QphH@100GB, $1.46 USD/QphH@100GB, available 06/02/09

“Hyper-V technology helps us run many virtual servers on a single cluster with performance nearly equal to a ‘native’ operating system. The result is a

powerhouse of performance, manageability, and scalability.” Dale Christian, Chief Information Officer, Avanade

Comparable performance with that of physical servers

Scale up to more than 1 TB memory

Scale up to 64 logical processors

VHD I/O improvements

Hot addition / removal of VM storage

Benefit from Scalable and Predictable Performance for Virtual Servers

SQL Server Policy–Based Management

More Efficient Management

Higher Productivity

Improved Compliance

Windows Server

Manager

SQL Server Management Studio

SQL Server Control Point

Hyper-V Management Console

Powershell 2.0

Windows Server Group Policy

Manage Proactively and Efficiently with Built-in Tools

Improved multi-server management

Dashboard views of utilization and policy violation

Drill-down capabilities for greater detail

Multi-Server Management with SQL Server Control Point

Performance Data Collector

Resource Governor

SQL Server Profiler

System Resource Manager

Reliability and Performance Monitor

Faster Troubleshooting

Proactive Management

Improved Efficiency

“From the time we are alerted that we have a problem, we can identify and

address the cause of it about 70 percent to 80 percent faster now that we have

Performance Data Collection. This provides tremendous time savings, and

time is critical in addressing performance issues and helping us

maintain our system performance.” David P. Smith, Chief Technology

Improve Performance Management and Troubleshooting with Built-In Tools

Build a library of pre-configured VMs that are ready to deploy by using Sysprep

Improve Deployment Efficiency

Reduce deployment time for physical and virtual servers by booting from VHDs

Speed up deployment with data-tier application packages, which you can create by using Visual Studio 2010

SQL Server 2008 R2 Enterprise Edition features include:

Why Choose SQL Server 2008 R2 Enterprise Edition?

Full database mirroring Data and backup compression

Hot-add memory and CPUs SQL Server auditing

Hosts up to four VMs Transparent database encryption

Full support for Windows Server 2008 R2, including Live Migration Support for third-party encryption key

16-node server clusters Resource Governor

Enterprise

© 2009 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Faster response times with support for memory in excess of 2TB

Reduce bottlenecks with networking and I/O improvements

Hot-Add Virtual Machine Storage

Superior performance with Support for Solid State Disks

IN EXCESS OF 2 TB RAM

BETTER I/O FOR VMS

Improvements for Even More Demanding Workloads

SOLID STATE DISK SUPPORT

DYNAMIC VM STORAGE

PowerShell 2.0 Live Migration Boot from VHDs

Automate server management

Manage remotely

Single scripting language for SQL Server and Windows

More efficient use of resources

Rapid re-provisioning of virtual servers

Reduce deployment time for physical servers

Driving Towards Greater IT Efficiency

Low TCO Mission Critical IT Efficiency

New Benefits with SQL Server 2008 R2 on Windows Server 2008 R2

New Datacenter Edition features:

Reduce storage costs with compression for Unicode data

Build sophisticated reports with Report Builder 3.0

Enable self-service BI with Power Pivot

Up to 256 logical processors

Master Data Management

Dashboard views of instances and applications

Unlimited Virtualization

Handle more demanding applications

Achieve greater throughput

Create and store images for rapid deployment by using Sysprep

Datacenter