Virya Technologies template

Microdata,Authorship and Joomla!

Ruth Cheesley Virya Technologies

Show me the money!

Good SEO = Reputation Management

Could do better!

Microdata

It all starts with the markup

Content + Context = King I want to know
about avatar

Uhhh, which
one?

So many things to do!

Rich Snippets in action

Goo.gl/1n2wj rich snippets testing tool

Stand out from the crowd!

One format to rule them all

Available SchemasThingCreative Work Place

ProductEvent

Intangible Person

Medical entity Organisation

Creative Work Schema

Creative
WorkArticlePaintingBlogPhotographBookRecipeCommentReviewDietSculpture
Exercise PlanSoftware AppItem listTV EpisodeMapTV SeasonMedia objectTV SeriesMovieWebpageMusic PlaylistWebpage elementMusic Recording

How to use schema.org markup

Define the
schema

Declare the
property
itemscope
&
itemtype

itemprop

schema.org markup

Avatar Director: James Cameron (born August 16, 1954) Science fiction Trailer

Movie listing - before Microdata

Pirates of the Carribean: On Stranger Tides (2011)Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.

Director: Rob Marshall

Writers: Ted Elliott, Terry Rossio, and 7 more credits

Stars: Johnny Depp, Penelope Cruz, Ian McShane

8/10 stars from 200 users. Reviews: 50.

Movie listing - after MicrodataPirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.

Director: Rob MarshallWriters: Ted ElliottTerry Rossio, and 7 more credits

Stars: Johnny Depp, Penelope Cruz,Ian McShane