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Want to know how micro-location technology works, what it is good for, and who is using it? This was presented at one of our breakout sessions and accompanied by some live demos of Beacons in action.
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Micro-LocationBreakout Session
And we’re here because…
An iPhone and a Nexus 5 walk into a bar…
DC should be talking about mobile.
@StateOfMobileDC
#StateOfMobile
What is Micro-Location?
!
!
!
Beacon Nearby?
Misconceptions
NOT GPS… Micro-location is about proximity not location
NOT about spying, tracking, or watching… Micro-location beacons themselves record nothing
months (3-6) year(s) 50m Range*
Now with moreAdvertising Packets!!!
Up to 50m Range*
Preamble (1 Byte)
Protocol Data Unit"(2-39 Bytes)
CRC"(3 Bytes)
Access Address (4 Bytes)
Advertising Packet
Protocol Data Unit"(39 Bytes)
Header (2 Bytes)
iBeaconPrefix"
(9 Bytes)UUID"
(16 Bytes)Major"
(2 Bytes)Minor"
(2 Bytes)Power"
(2 Bytes)MAC"
(6 Bytes)
02:01:1a:1a:ff:4c:00:02:15
e2:c5:6d:b5:df:fb:48:d2:b0:60:d0:f5:a7:10:96:e0
00:01 00:01 c5
PDU
What can we do with it?
Release the Beacons
Apple Passbook"+ iBeacon
• Bring a Pass to the lock screen
• Display a static message
• No Vibrate, No Sound, Nothing when unlocked
iOS App (Background)
Callbacks: Enter Region — Exit Region — Ranging*
Do Not need Background Execution"
May not be user killable
iOS App (Running)
Callbacks: — Enter Region — Exit Region — Ranging
What will people do with it?
• Shelf-level shopping apps"
• Alerts, Warnings — Virtual Signs + Caution Tape"
• Museums — Exhibit Level information"
• Indoor Location*"
!
• What if YOUR phone was the beacon?
Than
ks