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Implementing Web 2.0 tools in a specialised academic library: The AV Language Library experience Arts Digital | The University of Sydney Michelle Liu | Librarian

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Implementing Web 2.0 tools in a specialised academic library:The AV Language Library experience

Arts Digital | The University of Sydney

Michelle Liu | Librarian

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STRUCTURE

› 1. Our new audience: Gen Y

› 2. Our experience with Library 2.0 tools

› 3. Our concerns with copyright

› 4. Conclusion

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The Generations

Baby Boomers--1946-1964

Generation X--1965-1979

Librarians, median age = 47

Generation X--1965-1979

Generation Y (Digital natives) – 1979-2002

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Students

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Information Technology…

› - is an ubiquitous part of Gen Y's everyday life.

› - allows them to communicate anywhere, anytime.

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Source: http://blaugh.com

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Gen Y as library customer

› Gen Y wants things instantly

- Instant gratification

- Easy & immediate access

- At a timeframe to suit them

› Source: http://www.masternewmedia.org

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STRUCTURE

› 1. Our new audience: Gen Y

› 2. Our experience with Library 2.0 tools

› 3. Our concerns with copyright

› 4. Conclusion

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A bit about…The AV Language Library

› Holds kits for:

- 15 curriculum languages

- 100 non-curriculum languages

› Physical & AV resources:

- Books,

- CDs, DVDs & some cassettes,

- Satellite TV,

- Specialised software (Language Player)

› Virtual resources (e.g. Facebook, Language Blog, Del.icio.us bookmarks)

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Language Player

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A bit of Web history…

› Web 2.0

› - 2004 to present

› - Dynamic pages

Web 1.0

- 1991 – 2003

- Static pages only

› - User-participation / collaboration (Communication, sharing, interactivity)

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- Static pages only

- Read-only (i.e. the user as consumer, limited interactivity)

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Library 2.0: Definition

- "Library 2.0 simply means making your library's space (virtual and physical) more

From the LibrarianInBlack blog by Sarah Houghton-Jan:

-interactive,

-collaborative, and

-driven by community needs.”

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- “Examples of where to start include blogs, gaming nights for teens, and collaborative photo sites.

- The basic drive is to get people back into the library by

…contd.

- The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives... to make the library a destination and not an afterthought.”

We need to engage our students!

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What does Library 2.0 mean?

Library 1.0 Library 2.0

Email a reference query Talk & Connect (Chat)

Static pages Dynamic pages

Physical visits (Text-based Listen & Watch Online

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Physical visits (Text-based instruction / tutorials

Listen & Watch Online (Audio/Visual)

Mailing lists / Flyers Online media to push out info

Electronic catalogue / OPAC

Catalogue of virtual resources

Bring them in Go to them (think mobile)

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The AV Language Library

› - Website

› - Physical presence (Mon-Fri)

- OPAC

- Equipment: Computers, CDs, DVDs, Specialised language software

› - Virtual presence (24/7)

- Facebook profile & page

- Language blog

* Source of images: Smashing Apps.com

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Our website

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Our Web site [detail 1]

Link to the Language Library Facebook page

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Our Web site [detail 2]

Link to the Library’s bookmarks in Del.icio.us

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Our Web site – International Visitors

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Facebook statistics: Sydney University

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Facebook Page

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Language Blog

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Delicious??

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Social bookmarking: Del.icio.us

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Del.icio.us Tag Cloud

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Is Library 2.0 working for us?

› Facebook

› - 216 Fans!

› - 73% from Sydney Uni

› Language blog

› - Total since 17 Aug 2009: 5,598. Approx. 7 every 24 hours.

› - Top 8 countries: Australia (mainly Sydney), US, Canada, Hong Kong, Singapore, India, Philippines, and Spain.

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Results of our survey…

- Survey results of 73 language students

- Represented 15 languages:French (53%), Arabic (34%), Spanish (30%), Japanese (26%), Mandarin (23%) and

Listening Online dictionaries

Grammar Reading Vocabulary Pronunciation Podcasts Writing

56.3% 56.3% 46.5% 43.7% 40.8% 40.8% 36.6% 22.5%

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Mandarin (23%) and German (23%) being the main languages studied by the 73 respondents.

Who wanted…

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STRUCTURE

› 1. Our new audience: Gen Y

› 2. Our experience with Library 2.0 tools

› 3. Our concerns with copyright

› 4. Conclusion

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Copyright issues within the Web 2.0 environment

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Student attitude to information on the Internet

- Regard Internet as ‘theirs’, (i.e. Free to download & share with others)

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Using Film, Video, TV programs & other media

› YES:

› Screening in class;

› Copying anything from radio / TV (free-to-air / pay);

› NO:

› Copying hired / purchased copies;

› Copying from illegal sites whichinfringe copyright;

› Copying podcasts of programs broadcast by free-to-air broadcasters in Australia;

› Able to make multiple copies;

› Permission letters necessary for AV materials to be copied onto server

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STRUCTURE

› 1. Our new audience: Gen Y

› 2. Our experience with Library 2.0 tools

› 3. Our concerns with copyright

› 4. Conclusion

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To recap…

› - Gen Y � comfortable with using IT � learn their language!

› - Library 2.0 tools to promote your library:

- Facebook

- Blogs

- Del.icio.us

› - Copyright constraints for the Web 2.0 environment

- We need social media policies that can guide users to using materials responsibly

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Questions to ponder over

› Web 2.0 � Do you see this as a progression for your library?

› How might your organisation usefully employ Web 2.0 tools, if you’re not using them already?

› What important issues should we look out for?

› What capacity is needed to make that happen?

› What are the needs of your customers around Web 2.0 tools?

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›Thank you ☺› Michelle Liu› Michelle Liu

[email protected]

› Tel: (02) 9351-2683

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