11

MewSim: Russian market

Embed Size (px)

Citation preview

MORE ABOUT MEWSIM

Cat tamagotchi

• Free2Play

5 games under the brand (2009-2012)

• Java, iOS, Android

PLAY LONGER, PAY MORE

More than 5 000 000 players in Russia

• 20 launches per instal

• Average time in the game: 90-100 minutes

• Retention:2 days – 35%7 days – 19%14 days – 1,9%

We are proud to see MewSim one of the leaders of the Russian App Store Top Grossing for a few years

APPSTORE RUSSIA

RANKS

Overal & Games

Kids & Family

TOP GROSSING

Games

Simulation & Family

Kids

top 2

top 1

top 31

top 2

top 1

Right after the release on Google Play Mewsim skyrocketed in Top New and Games/Arcade

GOOGLE PLAY RUSSIA

RANKS

Overal

Games

Arcades

New

TOP GROSSSING

Games

Arcades

top 8

top 5

top 2

top 3

top 44

top 24

DISTRIBUTION CHANNELS

Portals of major operators

Titles of content providers

Top5 in Samsung Apps search engine output

TV, print media, bubblegum inserts, copybooks

DISTRIBUTION CHANNELS

Print MediaPrint Media

OperatorsOperators

BubblegumsBubblegums

LOYAL AUDIENCE

200 fan pages in Vkontakte (Russian social

network)

Hundreds of fan videos on YouTube

LOYAL AUDIENCE

Drawings and handicraft

2014: a premiere is on its way!

CONTACTS

Mikhail Minakov

[email protected]

http://www.softdp.com

+7 499 940 95 15