Mergers

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Mergers and Takeovers

BTEC Business



Mergers

When two companies join to form one new firm, it can be:

• voluntary, also known as a ‘merger’

or• forced, when it is known

as a ‘takeover’



Mergers

Merger activity is an example of ‘integration’ taking place within industries. This can be:

• vertical integration, where firms at different stages in the production chain merge

and• horizontal integration, where competing

firms in the same industry merge



Why Integrate?Firms are sometimes keen to merge

when:• they can make savings

from being bigger• this is known as gaining ‘economies

of scale’• they can compete with larger firms

or eliminate competition• they can spread production over

a larger range of products or services



Economies of ScaleThere are several types of economy

of scale:• technical economies, when producing

the good by using expensive machinery intensively

• managerial economies, by employing specialist managers

• financial economies, by borrowing at lower rates of interest



Economies of Scale

• commercial economies, by buying materials in bulk

• marketing economies, spreading the cost of advertising and promotion

• research and development economies, from developing better products



Economies of Scale

There are sometimes problems that can affect integrated firms. These are known as ‘diseconomies of scale’

• firms are too big to operate effectively

• decisions take too long to make• poor communication occurs

Technology

Mergers