Social Media and Interactive trends in membership bodies

Survey results 2011

Unique users on your main professional body web site

UNIQUE USERS• 0-20,000 40% of those surveyed• 20-50,000 33%• Over 50,000 27% (2 orgs over 80,000)

Web site visit frequency

• 20% of Professional bodies say half members visit main web site weekly

• One third say 20-40% of members visit the web site monthly

• One third say 40-60% of members visit the web site monthly

• 25-30% cant tell the frequency with which members visit their web site

New web site developments

• Student web site and public facing sites are the main planned developments for those that do not have them.

Other mentions:• Overseas sites• Standalone community website, and Chinese

microsite• Prospective students• PebblePad for CPD log and site for SIGs

E mail open rates

• Half have open rates over 30% on member e mails

• Lowest professional body – 10-15%• Click through rates on member emails. Half

are achieving 15-25% click through.• Non-member open rates. Half achieving

15-25%. Lowest – under 5%. Highest over 30%

Social media usage by professional bodies

Most successful use of social media for your organisation

• MOST MENTIONS - Driving traffic to the website

OTHER MENTIONS• in house platform for youth members• Vimeo (sharing videos)• Customer feedback which lead to swift

changes in a pricing announcement, exam support, and the speeding up of a previously low priority marketing activity

Most successful use of social media for you as individuals

• Linkedin – many mentions

OTHER MENTIONS• Learning new marketing skills• Brings my stakeholders closer so I can

understand them• Keeping up to speed with industry

developments

Main planned changes to interactive/social media strategies

• Develop a more holistic social media strategy Utilise LinkedIn Look into a new CRM system

• Development of inhouse social networking platform

• Our successful standalone social network may become a 'walled garden' - for members and students only, with public engagement happening on FB, Twitter etc.