Melt frame 2

BETA

2melt frame

Created and designed by Miikka Leinonen,

Ghost Company www.ghostocompany.fi.

Melt Frame 2

NEW TOOLS FOR DESIGN THINKERS

Brought to you by

GhostInnovation Company

BackgroundAll companies are moving from the material world towards the immaterial world. This means we are sliding from scarcity to abundance, from control to sharing. The intangible rules the tangible. Empathy rules physical strength. Community rules cash. Data rules physical location.

Three rules

Play with the flows

Learn to recognise the flows that surround you.

See the world as flows

Make business from the flows

Innovate by melting the flows together.

Stir the world around you by guiding the flows.

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Play with the flows



The Frames



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BETAOUR STORY

INSTRUCTIONS

This is the summary of all other frames.

Before you do anything else, fill this service description. It does not have to be perfect. It’s just a starting point.

When you feel like you have discovered something new come back to this frame and see how your new insight changes it.

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is aOur service, NAME OF SERVICE

KEY FEATURE/PROCESS It helps DEFINED

CUSTOMERS

SOLVE A PROBLEM /

ANSWER A NEED

WHAT IS UNIQUE ABOUT OUR SERVICE?

It usesINNOVATIVE

FEATURES OR PROCESSES

to producing .UTILISE OR COMBINE

RESOURCESEFFECT

. .

ELEVATOR PITCH

WHAT IS OUR BIGGER MISSION?

NEED/PROBLEM

BIGGER TREND /

PROBLEM leads to

We help VALUE PROPOSITION

.

DEFINED CUSTOMERS by producing .

These are optional. In some cases more in-depth service description is needed. You may change the wording to fit your story.

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WHAT FEATURE OF OUR SERVICE USES IT?

IS THERE SOMETHING WE MUST DO TO GET THE DATA?

WHAT DATA CAN WE GET FROM THEM?

WHAT PHYSICAL OBJECTS AND ACTIONS SURROUND OUR SERVICE?

INSTRUCTIONS

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List things that could be your resources. E.g. How and where people use your service? List objects, places, people, actions…

More the better!

If it moves or changes in any way it can be turned into data. E.g. temperature, shopping habits, location data…

What you must do to have access to the data. E.g. You must buy it. Add sensors. Get peoples’ permission.

How does it link to the service.

PHYSICAL RESOURCES Created and designed by Miikka Leinonen,


Melt Frame 2BETA

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INTANGIBLE RESOURCESINSTRUCTIONS



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WHAT FEATURE OF OUR SERVICE USES IT?

WHAT KNOWLEDGE AND EMOTIONS SURROUND OUR SERVICE?

IS THERE SOMETHING WE MUST DO TO ACHIEVE THIS?

WHAT COULD BE THEIR TANGIBLE FORM?

BETA

What emotions, knowledge and talent your customers, employees, wannabe customers have. List them all here. E.g. Caregiver knows if the patient is on a good mood or not.People know if their neighbourhood feels safe.

How can you get access to this? E.g. survey, community, rating, purchase history, physical location.

What we offer to have access to these? It can be either intangible like openness, sense of belonging. Or e.g. a platform for discussion.

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How does it link to the service.

PROCESSHOW CHANGES IN OWNERSHIP AFFECT ACCESS TO RESOURCES AND OUR VALUE PROPOSITION?

WHAT DO WE NEED TO DO TO MAKE THIS HAPPEN?

USER (OR SOMEONE ELSE) CONTROLS THESE PARTS OF THE PROCESS

USER FEELS HE/SHE OWNS THESE PARTS OF THE PROCESS

WE CONTROL THESE PARTS OF THE PROCESS

Typically handing over the ownership grants you access to new resources. E.g. Users feel they own their on Facebook wall and want to create more content.You may need to go back to Resource frames.



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Start playing with the ownership. Do you need to control everything?Take your time. Typically this is one of the most difficult tasks as ownership is so firmly embedded in business thinking. Customers’ don’t need to own the service but their relationship with it changes if they have a sense of ownership.

Map the process. First the major parts and then un-bundling if needed. Chronologically from left to right. Put them all first down here.

BETA

INSTRUCTIONS

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What we need to change.

WHAT IS THE KEY FEATURE TO PROVIDE THIS?

BETAPHYSICAL VALUE

INSTRUCTIONS

WHAT OUR SERVICE PROVIDES?

WHAT ARE THE PROBLEMS OUR SERVICE MUST SOLVE?

CUSTOMER’S PHYSICAL PROBLEMS

KEY CUSTOMER GROUPS

What is the feature that your customers see providing the solution to their problems. E.g. “The service had X (key feature) that helped me to…”



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MOST IMPORTANT CUSTOMER

GROUP

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You don’t have to solve all his problems. Pick the most important ones.

List their problems (or needs).

Prioritize your customers. Be cruel.

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This must match the problem! But it does not have to exactly be the same.E.g. A person needs a job. Service provides “The best job match engine”

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BETAIMMATERIAL VALUE

WHAT OUR SERVICE PROVIDES?

WHAT ARE THE NEEDS OUR SERVICE MUST MEET?

ALL POSSIBLE EMOTIONAL OR KNOWLEDGE NEEDS

KEY CUSTOMER GROUPS



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MOST IMPORTANT CUSTOMER

GROUP

2ND 3RD

This should match the need. E.g. Fear=Sense of security, Curiosity=passionate community

Feature that is the most noticeable.

INSTRUCTIONS

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Prioritize your customers.

List their needs (or problems)E.g. hope, sense of belonging, fame, enjoyment, admiration, curiosity, recognition.

You don’t have to fill all their needs. Pick the most important ones.

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Play with the flows



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Technology

Melt frame 2