Spotlight on Mobile Privacy Policies 2013

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- An analysis into how the top 100 free mobile apps inform consumers

about their use of personal data.

Our Global Privacy Report from earlier this year told us that…

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- An analysis into how the top 100 free mobile apps inform consumers

about their use of personal data.

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MEF tested the top 100 free apps in the US across Google

Play and Apple’s App store to understand how developers

are implementing privacy policies for data collection in apps.

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28% don’t have a privacy policy at all

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Simon Bates, MEF’s senior advisor on policy and initiatives

Consumers should be able to make an informed decision about whether to download an app. Once its on their

device they should be able to access the policy easily, and from within the app.

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Andrew Bud, MEF global chairman

Consumers demand transparency when apps are sharing their data and importantly the app community needs to do

a better job of explaining to consumer why its in their interests to do so.

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MEF has a dedicated consumer trust award at this year’s

Meffys – the global awards for mobile content and commerce

- which this year will be held in San Francisco (Nov 14th) as

part of The MEF Global Forum (#MEFGF13 #Meffys)

To enter the Meffys and find out more click here →http://www.meffys.com/

To find out more about the MEF Global Forum click here →

http://mefglobalforum.org/

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