Intel AppUpSM

Application Lab Desktop Summit Aug 10th 2011

Björn Taubert / Intel GmbH Marketing Manager Intel AppUp(SM) developer program

Develop4AtomEU

Monika_AppUp

sulagarcia

7grad

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Agenda

• Introduction

• What is Intel AppUpSM?

• What does Intel do to bring my App to consumers?

• What is the development program

4

What is AppUp?

5

7

AppUp first focused on 70,000,000 netbooks

powered by the Intel® Atom™ processor.

“To date 70 million netbooks

powered by the Intel Atom

processor have been sold.”

--GamesIndustry.biz, December 20, 2010

Majority of netbooks sold

primarily to consumers, and

gaming is a top use of the

devices. -Intel Market Research

* Other names and brands may be claimed as the property of others.

8

AppUp now supports laptops too

Year 2005 2011 2012 2013 2014

Worldwide Mobile PC Sales (#Millions) 66.3 199.9 234.7 271.5 264.0

Source: In-Stat

* Other names and brands may be claimed as the property of others.

What does Intel do to bring my App

to consumers?

9

Intel AppUp SM center homepage

appup.com & appup.fr

10

Intel AppUp(SM) newsletters & blog

11

12

Intel AppUp(SM) center

13

Intel AppUpSM center

The client – the AppUp Center – the one place the user needs to know

- Find the games, choose from featured apps, staff picks, best rated …

- Once signed up continuous purchase is easy (password protected)

- All apps install and uninstall silently

- no questions asked & no traces left behind

- Start apps from the MyApps section

- Uninstall apps from the MyApps section

The customer has the complete

management cycle in one place - easy

14

Intel AppUpSM

program – makes it easy for consumers

What is the developer program?

15

16

Intel AppUpSM developer program

appdeveloper.intel.com .fr/.de/. es

17

1.250,000+

65,000+

4,300+

18

2

1

Number of Unique Visitors

Registered Members

Applications available

Intel AppUp powered stores

OS’s – Windows*, MeeGo*

Source developers program

Intel AppUpSM by numbers

18

OEM

Service

Provider

Retailer

Partner Market place

Desktops

Laptops

Embedded Handhelds Netbooks

Personal Devices

Smart TVs

IVI Tablets

Intel AppUpSM center model

For Consumers

– Intel AppUpSM center + OEM/service provider co-branded app stores

– Rich catalog of applications

For OEMs/Retailers/Service Providers

– Intel AppUpSM center for TTM

– Intel drives ISV recruitment & dev

– Co-branded store with revenue share

– App store scalable to future devices: smart phones, handheld, embedded

For Developers and ISVs

– Tools, SDKs for MeeGo*, Windows*, and various runtimes

– New sales channels

– Support for multiple devices

19

Compatible

HW

Users

Developers &

Applications

Operating

Systems

App Store

Developer Framework

Intel AppUpSM center & developer program

Intel manages: validation, licensing, billing and distribution

Consumer

App Store

Developer

App Components*

Intel AppUpSM business model

…and many more on the way

21

Intel AppUpSM business model

Consumer

• Free apps can be downloaded from anywhere* in the world

• Consumers can purchase apps in: − 5 Americas Countries incl. US and Canada (USD)

− 30 EMEA Countries (GBP in UK, EUR rest)

− 14 APAC Countries (USD)

Developer

• Free apps can be submitted from anywhere* in the world

• Developers can submit paid apps from: − 10 Americas Countries

− 14 APAC Countries

− 38 EMEA Countries

22

* Except for US embargoed countries.

Intel AppUpSM has world-wide reach

Rewards for superior MeeGo apps

Funding for developers and ISV’s

Best App for Multiple Devices

23

Supporting innovative application development

Legends

Supporting innovative application development