Company Confidential

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Media and the Open Data Revolution

Shiv

8 November2012

Dakar,Senegal

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Structure• Media• Mobile Phone data points• Top applications on Mobile Phones• Impact of Mobile Phones on Media Consumption

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Media

POLITICS

ADVERTISING/Business Models

TECHNOLOGY

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The Media Journey

Medium/Innovation• Theatre• Printing Press• Postcard• Telegraph• Radio• Telephone• Television• WWW

Consumer Requirement

• Ability to hear• Ability to read• Ability to read and write

• Ability to send and receive

• Ability to hear• Ability to speak and hear

• Ability to see, hear• Ability to see, speak, write, hear

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Mobile phones – Most penetrated category

Worldwide Base

Penetration

Mobile Phones

5 Billion 71%

Television Sets

2 Billion 28%

PCs 1.5 Billion 21%

Cars 1 Billion 14%

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48%39%

35%32%

31% 29% 28%

67%

5%

32%

20%

42%

18%

49%

16%

54%

13% 10%

63%

7%

2014

2015

2016

2017

100%

2013

2012

2011

Smartphone

Feature Phone

Basic Phone

59%

84% of the phones sold globally will have data capabilities in 2013

Source: Strategy Analytics

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51%49%

48%48%

45%41%

37%

2016

28%22%

29%

100%

35%

2012

7%

2017

Smartphone

Feature Phones

Basic Phones

2011

32%

2015

43%

12%

50%

9%

2013

16%

24%

57%

17%

2014

Even MEA will have majority of handsets capable of accessing data

Source: Strategy Analytics

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2009 2010 2011 2012 2013 2014 2015

1,007

800

1,200

453542

648761

600

1,000855

936

0

200

400

Subscriber Base (mn)

Africa to cross the 1 Bn subs landmark in 2015

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Africa Data PointsCountry Literacy Rate Mobile % GDP Bln $

Nigeria 61.3% 55% 244

South Africa 86.4% 101% 408

Kenya 85.1% 62% 34

Egypt 72% 87% 235

Senegal 39.3% 81% 14

Sudan 61.1% 57% 64

Tanzania 69.4% 51% 24

Ghana 59.7 95% 38

Source: WCIS+, IMF

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Mobile is where the action is….USA data

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Mobile network connection speeds will increase 9-fold by 2016.

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Top Mobile Applications

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SOCIAL- Connecting with Networks

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Entertainment

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Security & Productivity

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Mobile Money

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Influence of Mobile on Media Consumption

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TV is no longer breaking news!!!

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Crowdsourcing of News is a reality

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2011 - Japan Tsunami

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2008 - Mumbai Attacks

26/11 terror attacks in India were the turning point for Twitter’s popularity in India

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2010 – Haiti Earthquake

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News moving from “Daily Us” to “Daily Me”

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Media needs to look at ways to benefit from Mobile Devices

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News companies can crowd source news

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Bring Mobile Phones in the center of their strategy

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In Summary

• Media defined by two things- DIGITAL and SCREEN SIZE

• Media is moving from Analog and Distinct to Digital and converged

• Gestures started communication, will we get there?

• Today’s youth thinks in SOUNDBYTES , Think headlines , not body copy

• News in IMPULSIVE,Monetization is key• Every Media brand will have its own website.

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The Tablet / Smartphone generation

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What is happening to media & information• Volume of information is increasing• Variety of information sources increasing• Information is travelling faster• Location of information consumption is changing

• Time of information consumption is changing