www.medi-circle.com

Medi-Circlewww.medi-circle.com

Redefining collaboration Redefining collaboration between between pharma industry and physicians…pharma industry and physicians…

Redefining collaboration Redefining collaboration between between pharma industry and physicians…pharma industry and physicians…

www.medi-circle.com

Could this be history…?

© Medi-Circle – 7 april 2023 © 2009 – p.2

www.medi-circle.com

Who is behind Medi-Circle?

© Medi-Circle – 7 april 2023 © 2009 – p.3

Bart Rubens

Senior ICT Consultant

Bart Rubens

Senior ICT ConsultantKristiaan Van Woensel

Senior Marketing Consultant

Kristiaan Van Woensel

Senior Marketing Consultant Geert Everaert

Senior ICT Consultant

Geert Everaert

Senior ICT Consultant

www.medi-circle.com

Medi-Circle’s X-ray

© Medi-Circle – 7 april 2023 © 2009 – p.4

INNOVATIVE AND DIRECTCUSTOMERS ACCESS

E-PLATFORM FOR COLLABORATION

AT MEDICO-MARKETINGPROJECTS

E-PLATFORM FOR EXCHANGE OF

INFO AND IDEAS

NEW WAY TO ECONOMIZE

MARKETING BUDGETWITHOUT ACCESS LOSS

www.medi-circle.com

Medi-Circle Press Conference 13/01

© Medi-Circle – 7 april 2023 © 2009 – p.5

www.medi-circle.com

Medi-Circle: in press

© Medi-Circle – 7 april 2023 © 2009 – p.6

Het Medisch Weekblad nr.487

www.medi-circle.com

Medi-Circle: in press

© Medi-Circle – 7 april 2023 © 2009 – p.7

La Semaine Médicale nr.487

www.medi-circle.com

Medi-Circle: in press

© Medi-Circle – 7 april 2023 © 2009 – p.8

http://social.eyeforpharma.com/blogs/kristiaan-van-woensel/wwwmedi-circlecom-collaboration-between-pharma-industry-and-physicians-r

www.medi-circle.com

Medi-Circle: in press

© Medi-Circle – 7 april 2023 © 2009 – p.9

http://blog.medi-circle.com

www.medi-circle.com

Medi-Circle: in press

© Medi-Circle – 7 april 2023 © 2009 – p.10

http://www.medenews.be/archief/MEDENEWS401-nl.html

www.medi-circle.com

Medi-Circlewww.medi-circle.com

Redefining collaboration Redefining collaboration between between pharma and physicians…pharma and physicians…

Redefining collaboration Redefining collaboration between between pharma and physicians…pharma and physicians…

www.medi-circle.com

‘Collaboration’ between pharma and physicians has evolved over time

© Medi-Circle – 7 april 2023 © 2009 – p.12

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.13

www.medi-circle.com

Physician’s time allocation under pressure

Off line meetings are hard to organize

Pharma’s access towards physicians is restricted

Multiple information channels availability

Pharma ethics pollution

Collaboration between pharma and physicians turned into a huge challenge

© Medi-Circle – 7 april 2023 © 2009 – p.14

www.medi-circle.com

Too much of everything…

Representatives

Scientific meetings

Social events

Congresses

Advisory boards

How guilty are we?

© Medi-Circle – 7 april 2023 © 2009 – p.15

www.medi-circle.com

Too less of…

Collaboration

Sharing

Mutual profiting

© Medi-Circle – 7 april 2023 © 2009 – p.16

How guilty are we?

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.17

Does this look familiar to you?

Dr.X

Companies’ point of view: 1 evening with Dr.X/month

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.18

Does this look familiar to you?

Dr.X

Dr.X’s point of view: 4 evenings with companies/month

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.19

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.20

www.medi-circle.com

Pharma should reinvent itself to survive!

© Medi-Circle – 7 april 2023 © 2009 – p.21

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.22

Global online survey

N=360 senior executives in life science industries

Deloitte Touch Tohmatsu & The Economist, 2009

Pharma should reinvent itself to survive!

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.23

e-Community for medical consultants

Business Communication ConsultancyBusiness Communication Consultancy IT ConsultancyIT Consultancy

&&&&

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.24

Medi-Circle’s mission is to Medi-Circle’s mission is to optimize and innovate communication optimize and innovate communication

between you and your physiciansbetween you and your physiciansthrough redefining ‘collaboration’!through redefining ‘collaboration’!

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.25

e-Community for medical consultants

www.medi-circle.com

e-Community for medical consultants

© Medi-Circle – 7 april 2023 © 2009 – p.26

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.27

http://www.medi-circle.com

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.28

http://www.medi-circle.com

www.medi-circle.com

Medi-Circle: milestones…

© Medi-Circle – 7 april 2023 © 2009 – p.29

www.medi-circle.com

Medi-Circle testings: feedback

Exciting! First e-community for medical consultants, ever! Exciting! First e-community for medical consultants, ever!

Time and energy savings while participating at medical projects!Time and energy savings while participating at medical projects!

Interesting to follow discussions in other domains! Interesting to follow discussions in other domains!

Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected!

Many colleagues avoid Facebook out of fear to meet patients! But this platform is well protected!

My Network would help my cause: improve contact with GP's that refer to me! My Network would help my cause: improve contact with GP's that refer to me!

Too many off line meetings are too much time consuming! Too many off line meetings are too much time consuming!

Interesting to use Medi-Circle as communication tool along international trials! Interesting to use Medi-Circle as communication tool along international trials!

First official communication channel for physicians towards Pharma! First official communication channel for physicians towards Pharma!

The community is an excellent platform to make coalitions with peers around ideas! The community is an excellent platform to make coalitions with peers around ideas!

With this new platform we could spare time and efforts! With this new platform we could spare time and efforts!

www.medi-circle.com

Medi-Circle redefines ‘collaboration’ between pharma and medical consultants!

© Medi-Circle – 7 april 2023 © 2009 – p.31

www.medi-circle.com

What makes Medi-Circle so different?

© Medi-Circle – 7 april 2023 © 2009 – p.32

- Internet forum- New communication towards Pharma- Online collaboration at medical projects

- Internet forum- New communication towards Pharma- Online collaboration at medical projects

- Internet forum- New communication towards Physicians- Online posting of medical projects

- Internet forum- New communication towards Physicians- Online posting of medical projects

www.medi-circle.com1. SHARING2. EXCHANGING3. COLLABORATING

www.medi-circle.com1. SHARING2. EXCHANGING3. COLLABORATING

- Internet forum- Exchanging project ideas towards Pharma- Online execution of medical projects

- Internet forum- Exchanging project ideas towards Pharma- Online execution of medical projects

www.medi-circle.com

New and innovative access towards your medical ambassadors!

New and practical channel for gaining ‘insights’!

New opportunity to reallocate budget!

How do you benefit from Medi-Circle?

© Medi-Circle – 7 april 2023 © 2009 – p.33

www.medi-circle.com

Independent, scientific and ethical platformNew!!! Intranet for physicians interested in medical consultancy and medical opinionTwo-way communication channel: Dr. to Company!Data base of medical consultants by specialismNew approach in collaborators retentionNew lasting approach to promote your commitment, your company and your productsTime savings for you and your physicians

How do you benefit from Medi-Circle?

© Medi-Circle – 7 april 2023 © 2009 – p.34

www.medi-circle.com

New and innovative way to collaborate at medical projects

Two-way communication channel: Dr. to Company!

New and first intranet for physicians interested in medical consultancy and medical opinion

How do your physicians benefit from Medi-Circle?

© Medi-Circle – 7 april 2023 © 2009 – p.35

www.medi-circle.com

Independent, scientific and ethical platform

First online community for physicians of all kind of specialism

New approach for physicians to lift their isolation

Data base of medical consultants by specialism

Wide span of project opportunities

© Medi-Circle – 7 april 2023 © 2009 – p.36

How do your physicians benefit from Medi-Circle?

www.medi-circle.com

Detail aidLeave behindPromotional gadgetPatient leafletAd campaignDTC communicationE-communicationE-learning E-conference

Project opportunities:gaining insights

© Medi-Circle – 7 april 2023 © 2009 – p.37

www.medi-circle.com

Detail aidLeave behindPromotional gadgetPatient leafletAd campaignBrand web site/company websiteE-learning

Project opportunities: testings

© Medi-Circle – 7 april 2023 © 2009 – p.38

www.medi-circle.com

Detail aidLeave behindGadgetPatient leafletAd campaignOnline Medical SurveyOnline Advisory/Consultancy boardsOnline case reporting with the aid of KOLE-learning and E-conferencingMedical Consultancy

Project opportunities: online market research

© Medi-Circle – 7 april 2023 © 2009 – p.39

www.medi-circle.com

Project opportunities: online market research

© Medi-Circle – 7 april 2023 © 2009 – p.40

www.medi-circle.com

Treatment trends in medicine

Patients outcome

Physician’s situation

Company

Products

Gaining insights through participation in ‘discussions’

© Medi-Circle – 7 april 2023 © 2009 – p.41

www.medi-circle.com

How it works…

© Medi-Circle – 7 april 2023 © 2009 – p.42

www.medi-circle.com

How Medi-Circle fits into your marketing mix!

© Medi-Circle – 7 april 2023 © 2009 – p.43

www.medi-circle.com

How Medi-Circle fits into your marketing mix!

© Medi-Circle – 7 april 2023 © 2009 – p.44

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.45

Advisory board meeting

Costs

Meeting room €1.000

Catering €750

Consulting fees €3.250

Time spent(2 employees)

€600

Fuel spent €50

TOTAL €5.650

Direct and indirect budget benefits from Medi-Circle!EXEMPLARY: ADVISORY BOARD MEETING

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.46

Direct and indirect budget benefits from Medi-Circle!EXEMPLARY: ADVISORY BOARD MEETING

Advisory board meeting

Costs

Consulting fees €3.250

Time spent(2 employees)

€200

Medi-Circle 1.000

TOTAL €4.450

Benefit €1.200

www.medi-circle.com

Medi-Circle: future milestones

© Medi-Circle – 7 april 2023 © 2009 – p.47

www.medi-circle.com

Medi-Circle redefines ‘collaboration’‘collaboration’for you, your physicians and your brand!

© Medi-Circle – 7 april 2023 © 2009 – p.48

INNOVATIVE AND DIRECTCUSTOMERS ACCESS

E-PLATFORM FOR COLLABORATION

AT MEDICO-MARKETINGPROJECTS

E-PLATFORM FOR EXCHANGE OF

INFO AND IDEAS

NEW WAY TO ECONOMIZE

MARKETING BUDGETWITHOUT ACCESS LOSS

www.medi-circle.com

Medi-Circle: Q & A

© Medi-Circle – 7 april 2023 © 2009 – p.49

www.medi-circle.com © Medi-Circle – 7 april 2023 © 2009 – p.50

Redefining collaboration between Redefining collaboration between pharma industry and physicians…pharma industry and physicians…