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Examples of institutions of higher education using social media in communication. Presented at the CASE V conference in Chicago, December 2007.
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Measuring Success of Measuring Success of Interactive MediaInteractive Media
Paul BakerPaul Baker
Wisconsin Center for Education ResearchWisconsin Center for Education Research
CASE V Annual Conference, Chicago
Introductions, Q&AIntroductions, Q&A Examples:Examples:
institutions using social mediainstitutions using social mediahow to measure effectivenesshow to measure effectiveness
Group workGroup work Discussion and wrap upDiscussion and wrap up
How institutions use How institutions use social mediasocial media
BlogsBlogs
PodcastsPodcasts
FacebookFacebook
Linked In - alumsLinked In - alums
Linked In - sourcesLinked In - sources
Photo sharingPhoto sharing
Social bookmarkingSocial bookmarking
SlideshareSlideshare
YouTubeYouTube
TechnoratiTechnorati
Google AlertsGoogle Alerts
Second LifeSecond Life
Measuring effectivenessMeasuring effectiveness
Blog statsBlog stats
Blog statsBlog stats
FeedburnerFeedburner
BloglinesBloglines
PodcastsPodcasts
FacebookFacebook
Linked InLinked In
Photo sharingPhoto sharing
Social bookmarkingSocial bookmarking
SlideshareSlideshare
YouTubeYouTube
TechnoratiTechnorati
Google alertsGoogle alerts
Setting goalsSetting goals
Given our staff and our time, what Given our staff and our time, what should we try?should we try?
What baseline data do we have?What baseline data do we have?
Weigh the strengths of each social Weigh the strengths of each social media tool in terms of media tool in terms of
reach reach speed speed ease of useease of use measurabilitymeasurability
Evaluating outcomesEvaluating outcomes behavioral outcomes (did they do behavioral outcomes (did they do
what we want them to do?) what we want them to do?)
attitudinal outcomes (do they feel attitudinal outcomes (do they feel about us what we want them to about us what we want them to feel?)feel?)
informational outcomes (do they informational outcomes (do they know about us what we want know about us what we want them to know?)them to know?)
financial outcomes (did the financial outcomes (did the project achieve dollar goals?)project achieve dollar goals?)
BrainstormingBrainstorming
How could you/do you use social How could you/do you use social media on behalf of your media on behalf of your institution?institution?
How would you/do you How would you/do you incorporate social media into your incorporate social media into your communication strategy?communication strategy?
How will you/do you evaluate the How will you/do you evaluate the effectiveness of social media at effectiveness of social media at your institution?your institution?
What would you report back to What would you report back to this group, were you to attend this group, were you to attend this conference one year from this conference one year from now?now?
Discussion and wrap Discussion and wrap upup
Thank youThank you
Paul BakerPaul Baker
[email protected]@wisc.edu
Wisconsin Center for Education Research