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Measures of Effectiveness of CPS in Developing Team

Creativity

Fernando Sousa Ileana MonteiroRené Pellissier

XVth Conference on Projectics26 – 27th of November 2009

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Creativity and Innovation defined

CREATIVITY relates to the relation

established between the creator

and his product, where nor

originality nor usefulness are

important, but only the “trying to

do better”, connected to

cognitive and emotional

processes taking place at the

individual level (Sousa, 2007).

XVth Conference on Projectics26 – 27th of November 2009

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Creativity and Innovation defined

INNOVATION concerns the processes

of implementation, relying on

organizational communication and

power, in the domains of production,

adoption, implementation, diffusion,

or commercialisation of creations

(Spence, 1994)

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Innovativeness, corporate or organizational innovation

The potential of the workforce to promote changes in the benefit of the organization

(Adams, 2006; . Cebon, Newton & Noble, 1999)

Organizational Creativity or Innovation

a system devoted to transform individual creativity into profitable innnovation (Basadur, 1997).

XVth Conference on Projectics26 – 27th of November 2009

Simplified Basadur’s creative problem solving method

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METHODSUBJECTS: 10 Teams (59 participants)

MEASURES:

Adaptation of Basadur’s et. al. (2000) fourteen item questionnaire, organized in 2 dimensions:

- avoiding concentrating in idea quality - deferring judgement

Participant’s opinions, submitted to content analysis and correspondence factor analysis

XVth Conference on Projectics26 – 27th of November 2009

RESULTS

Variable N

Factor

Deferring judgement

M SD

Avoiding concentrating in idea qualityM SD

Before Session 59 2.74 .73 2.93 .67

After Session 57 3.48 1.04 3.61 .75

Sig. .00 .00

XVth Conference on Projectics26 – 27th of November 2009

Perceptual map of the participants after the CPS sessions

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DISCUSSION• CPS method changed individual

attitude towards divergence (premature closure and deferral of judgement and less censorship)

• It provided a professional way of organizing knowledge so that it can help individuals to find original solutions to problems

• It proved to be an important instrument to lead teams to creativity and innovation.

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DISCUSSION

• CPS have proven its usefulness in finding solutions and helping organizations to improve;

• The process of developing organizational innovation and creativity is complex and non-linear;

• And can only give rise to a culture of innovation with the management’s total commitment;

• Selecting the talents, giving them time, space, knowledge and the opportunity to team up and direct their individual creativity to the organizational problems.

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FUTURE RESEARCH

Needs to focus on project implementation in order to define measures of effectiveness and provide new insights into the process of organizational creativity and innovation

XVth Conference on Projectics26 – 27th of November 2009

To learn more: www.apgico.pt

XVth Conference on Projectics26 – 27th of November 2009