Meaningful business is profitable business

Empowering Meaningful Innovation www.lucaleonardini.com

Meaningful business is profitable business.

http://www.lucaleonardini.com



“None of them started alone.”




“None of them wanted to become rich.”




The MEANING

is the value




NOT the money.




Innovation MUST be

meaningful.




“The best reason to start a business today

is to make meaning;

it’s to create a product or service

to make the world a better place.”

Guy Kawasaki




“A business has to be involving,

it has to be fun and

it has to exercise your creative instincts.”

Sir Richard Branson




Chip Conley

“There is a strong connection between

creating employee happiness and

the tangible of financial profits.”

Happy employees + Happy Customers = Profitable Business




Tony Hsieh

“We did not want to just sell shoes.

It was not even into shoes, but

I was passionate about customer service.”




What to do?




Develop Customer focused

strategies




Work on the

UXUser eXperience

to improveCustomer Satisfaction




How?




Apply three

strategic leverages3




Eliminate wastes, improve profit margins, reduce costs, create continuous improvement.

strategyLean six Sigma




Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.

strategyweb marketing




strategycontent management

To build effective and flexible processes and to align the communication governance to the market needs.




They are relevant tothe business environment




Customers & Employees’ Happiness

meansFinancial Profits




effective

meet customer expectations

means that you’ve been

Your Customer is satisfied.




very effective

meet customer desires

means that you’ve been

Your Customer is very satisfied!




exceeded expectations

meet unrecognized customer needs

means that you’ve

Your Customer is “Happy!”




The winning mentalityYou can follow Luca Leonardini on:

Empowering Meaningful Innovation



Technology

Meaningful business is profitable business