Enterprise Complexity vs. UX Simplicity

Do enterprises really need a consumer grade UI?

Mobile Developer After-Work #11 Creating Business Apps

Mark A.M. Kramer | @MAMK | mark@kramer.mobi

This session will investigate whether consumer grade user interfaces and UX design are necessary within enterprise software

The development of consumer grade software has evolved to a point in which end users expect, by default, intuitive user interfaces and a simple, delightful user experience

Does Enterprise Software [ ES ] really need to deliver the identical UIs and the same UX as consumer grade software ?

YES or NO ?

“User Experience (UX) and User Interface (UI) are some of the most confused and misused terms. ….

...both are essential for a product’s success.”--Rahul Varshney

UsabilityUser Experience (UX) & User Interface (UI)

Usabilitywas never a priority for Enterprise Software

Enterprise Software was traditionally purchased by IT....who were not the primary users of the software

ES is being reborn as SaaS

[Software + Cloud]

User expectations

[Baby-boomers] [Hipsters]

Legacy user's (baby-boomers) are retiring....Millennial users expect (demand) usable ES

Poor Usablity May have been a business model…?

http://images.boom

sbeat.com/data/im

ages/full/597/mug-jpg.jpg

No one has ever been arrested for poor UI design and a complicated UX

http://www.ceiton.com/CMS/DE/workflow/integration-SAP-GUI.png

Usability was never a priority for business software

Users adapted to the software they used at work...until….

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Mobile devices are transformingEnterprises

BYOD http://img.tw

eakpc.de/images/2016/02/22/galaxy-s7-05.m

d.png

http://cynapse.com/wp-content/uploads/A

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ro-Apple-P

encil.png

Enterprise software is evolving and is being redesigned for mobile

https://apex.oracle.com/en/

https://experience.sap.com/fiori/

Problems facing ES UX

Problem #1:

Obsessing Over Features Instead of Crafting [User] Experiences

Problem #2:

Fear of taking risks

Problem #3: No Common Language

Enterprises have many stakeholders with individual needs

Enterprises mostly focus on ROI with ES

Examples of good ES UX

The BIG PLAYERS inEnterprise Software

https://uxm

ag.com

/articles/the-next-ux-revolution-transforming-stodgy-enterprise-applications-into-engaging

Does Enterprise Software [ ES ] really need the same UX as consumer grade software ?

YESAnd, the UX Evolution

has only just begun

Usability

Usability

U bi i t

Ubiquitous

Ubiquitoussimplicity

Mark A.M. Kramer | @MAMK

+43.660.360.2256

mark@kramer.mobi

Danke / Merci