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Hello MCA. Let’s talk about the Personal Web2013-05-23
Emil Salonen+46 705 [email protected]@emilsalonen
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MOBILE VS.DESKTOP
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Desktop vs Tablet vs Smartphone Sales
3Chart: Ben Evans | Source: Gartner, IDC, Enders
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MOBILE DEVICE USE
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Daily Use of Mobile/Tablet vs Desktop
5Chart: Luke Wroblewski | Source: Gartner, FT
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ALWAYS ONALWAYS THERE ALWAYS ACCESSIBLE
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Mobile vs Desktop
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Mobile vs Desktop Capabilities
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1993
2013
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WORK VS. LIFE
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MONITORING
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PRIVACY
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WORK EXPECTATION
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PERSONALDEVICE FORPERSONALTASKS
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MOBILE FIRST
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FOCUS
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Mobile First
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TOUCH
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Mobile First
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CONTEXT
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Mobile First
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WHAT’S PERSONAL?
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good
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What’s Good Personal?
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PERSONALISED
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What’s Good Personal?
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PERSONALISEDCONTEXT!AWARE
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What’s Good Personal?
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PERSONALISEDCONTEXT!AWARE
DATA!AWARE19
What’s Good Personal?
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Good Personal - ICA
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Personalised / Data-aware
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Good Personal - ICA
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Personalised / Data-aware Context-aware
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Good Personal - ICA
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Personalised / Data-aware Context-aware Data-aware
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Context-aware: Nike+
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Context-aware / Data-aware / Personalised: Nike+
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Context-aware: Aftonbladet
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WHAT’S PERSONAL?
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bad
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CREEPY
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Mobile vs Desktop
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TOUGH PROMISE TO KEEP
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CONFUSING
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MAKE IT MOBILE MAKE IT PERSONAL
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