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Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modifications, full attribution Why Open Clouds are Winning (and what you should be doing about it tomorrow morning) May 5th, 2012 Troy Angrignon, VP Sales & Business Development, Cloudscaling @troyangrignon [email protected] 1

MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

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Our take on why "open clouds" (a term we were using at the time) were winning against "closed clouds". NOTE: Since the presentation of this material, Cloudscaling's messaging has evolved considerably forward. For current material on Cloudscaling, please refer to www.cloudscaling.com and http://www.slideshare.net/randybias

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Page 1: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Why Open Clouds are Winning

(and what you should be doing about it tomorrow morning)

May 5th, 2012

Troy Angrignon, VP Sales & Business Development, Cloudscaling@troyangrignon

[email protected]

1

Page 2: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

“The future is already here — it's just not very evenly distributed.”

- William Gibson

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Page 3: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution 3

Cloud was invented by the internet leaders

Page 4: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Disruption Disruption Disruption

EnterpriseComputing

"Client-Server"

CloudComputing

"Web"

MainframeComputing

"Big Iron"

1960 1980 2000 2020

Cloud Computing ... Disrupts

4

Page 5: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

They moved from proprietary software to open source software

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Page 6: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

They automated everything

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Page 7: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

They stopped treating servers like pets and treated them more like cattle.

attrib: Bill Baker, Distinguished Engineer, Microsoft

bowzer.company.com web001.company.com

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Page 8: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Differentiation, business value, and even uptime moved up the stack

Infrastructure

Platforms

Applications

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Page 9: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Meanwhile...existing enterprise jumped on the bandwagon and launched their clouds

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Page 10: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Enterprise IT Cloud Next-generation IT Cloud

APPS&

PLATFORMS

INFRA

We ended up with two different types of clouds.Each serves a different set of applications

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Page 11: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Your developers have had to go rogue to get the platform they need for their apps

On-Premise

ExternalAWS

orRAX

SavvisTRMK

Sungard

Enterprise Private Cloud

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Page 12: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Open Clouds are the missing pieceof the infrastructure

On-Premise

ExternalAWS

orRAX

SavvisTRMK

Sungard

Enterprise Private Cloud

Open Clouds

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Page 13: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Characteristics of open clouds

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Page 14: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

“Exponential growth looks like nothing is happening, and then suddenly you get this explosion at the end.”

- Ray Kurzweil

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Page 15: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

AWS’ growth is difficult to comprehend

http://www.cloudscaling.com/blog/cloud-computing/amzn-other-revenue-in-2011/

1/3 of all internet users1% of consumer internet

http://blog.deepfield.net/2012/04/18/how-big-is-amazons-cloud/

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Page 16: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

"Cloud service provider Rackspace Hosting's (RAX) first-quarter per-share profit is expected to jump 80%, while revenue rises 31%...One

key to Rackspace's success in the cloud market, analysts say, is its OpenStack software

initiative…"

May 5, 2012, Posted 08:05 AM ET

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Rackspace is killing it

Page 17: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

155+ member companies2,600 members

100,000+ downloads

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OpenStack is a run-away success

Page 18: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

The Open Cloud Ecosystem is so much richer today than it was even just a year ago!

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Page 19: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

Monday Morning Checklist

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Fire yourself from “keeping the lights on”Go steal some budgetFind rule-breakers and give them a raiseFind a good partnerBuild an open cloudLearn, fail, and learn moreBuild a team of pirate rebelsShelter them from the organizational B.S.Watch them thrive and drive business value

Page 20: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution

“Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”

- George Herbert, Poet1593-1633

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Page 21: MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

Interop Enterprise Cloud Summit April May 6, 2012CCA - NoDerivs 3.0 Unported LicenseUsage OK, no modifications, full attribution 21

Troy AngrignonVP Sales & Business Development

@[email protected]

WE ARE HIRING!cloudscaling.com/jobs

Q&A