2013

Maximizing return on information

John WhittakerMarketing DirectorDell Information Management

Mike Davis Marketing Director Dell Storage - NAS

Ron Pecunia Global Director Manager Dell Business Innovation Services

2013

Growth of new data types poses new challenges

$600 billiondollars in waste annually for bad data or poor quality data

70% of data is created by users, but enterprises are responsible for storing and managing 80% of it

2.8 Zettabytes of data created and replicated in 2012

$232 billion dollars will be spent on Big Data through 2016

2

4.4 millionIT jobs globally will be created to support big data. Only 1/3 will be filled.37.5%of organizations said that analyzing big data is their biggest challenge

247 billionemails are sent every day. 80% are spam

48 hoursof video are uploaded to YouTube every minute, resulting in 8 yeas of content daily

200 millionphotos are uploaded to Facebook every day. That’s 6 billion pictures every month

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Big Data and its dimensionsMultiple data types from many sources

Transactional dataGenerated and stored in databases

Human filesContent created outside databases

Social & Sensor dataIncreasing exponentially

Petabytes

Exabytes

Zettabytes

Terabytes

VOLUMESize of data is growing 650% over next 5 years

VALUE61% of decision makers want more information

VELOCITY92% CAGR in data traffic from 2010–2015

VARIETY85% of data is unstructured

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Fractured tool chain, fragmented analysisDisparate systems based on different data types cause complex silos Structured

Transactional data

Extract, Transform, Load

(ETL)

Data provisioning

Data warehouse

Trained StaffTool Chain

Data management

Media

Video, JPEG files

Extract, Transform, Load

(ETL)

Data provisioning

Data warehouse

Data Management

Trained StaffTool Chain

Text

Email; PDF

Extract, Transform, Load

(ETL)

Data provisioning

Data warehouse

Data management

Trained StaffTool Chain

Machine Data

Logs

Extract, Transform, Load

(ETL)

Data provisioning

Data warehouse

Data management

Trained StaffTool Chain

Social

Twitter, Facebook

Extract, Transform, Load

(ETL)

Data provisioning

Data warehouse

Data management

Trained StaffTool Chain`

Semi-structured and unstructured data

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Analysis

Dell simplifies data management & analysis One vendor – intuitive tool chain – all data

Manage data across structured and unstructured data sources

Integrate disparate data stores, both on-premise and off-premise

Discover trends and make informed decisions with analysis based on all data

Structured, media, text, sensor, and

social Agile data store

Efficient data Integration

Rapid data provisioning

Secure data management

Analysis

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Business reporting

and analysis

Data integration and consolidation

Data collection and basic analysis

Predictive analytics

Cognitive analytics

Incr

easi

ng

matu

rity

Pivot tables, operational reporting

Data modeling, database and data warehouse design

Data quality, master data management, data cleansing

BI and dashboards, KPI metric design, data governance

Data mining, forecast modeling, trend metrics

Sentiment analysis, pattern recognition, mash- up modeling

Dell can help you build data capabilities at every stage of your analytics maturity

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Scalable infrastructure, modern analytical software, and professional services solve Big Data challengesChallenges Actions

• Ever-growing data capacity and complexity• Underperforming infrastructure • Limited IT budgets

• Different data stores and data types• Management and integration issues • Collaboration between IT and LOBs

• Limited in-house best practices • Few or no proven data analytics methodologies• Challenges with multiple technology vendors

Build out a high-performance, modular and scalable enterprise infrastructure with a shared storage architecture

Deploy content-agnostic, modern analytical software with cost-efficient analytics & management tools

Leverage storage and analytics expertise with professional services and support with single point of accountability

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Big data works best when the right data is in the right place at the right time

Data stores and data warehouse repositories

Hadoop big data solutions

QuickStart Data Warehouse Appliances

Dell reference architectures:

SQL Server | Oracle | Hadoop | SAP Hana | Microsoft PDW

Dell supported:DB2 | Sybase |

Teradata | more…

Modern infrastructure• Application servers

• Performance-optimized storage

• Capacity-optimized storage

• Private and hybrid cloud

Software solutions• Big data analysis

• Data discovery

• App and data integration

• Database management

Holistic services• Business analysis

• Solution architecture

• Data administration

• Report design

• Data integration

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Modern information infrastructureThe right data in the right place at the right time for the right cost

What it means

I/O-intensive

• Flash-optimized • Hybrid arrays

“Hot data” performance tier

Price/performance

• Scale-out NAS • Simplified

management

Balance features and cost

Cost-optimized

• Direct-attach storage• High-density storage

“Cold data” lower-cost tier

How Dell delivers

Cost-optimized

Price/performance

I/O-intensive

Servers

Networking

Storage

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Dell software solutions Leverage existing investments throughout the information lifecycle

Manage Integrate

Discover

Database Developme

nt

Database Administrati

on

Database Monitoring

App & data

integration

Data discovery

Big data analytics

•Modeling•Coding•Tuning•Scalability Testing

•Maintenance•Automation•Performance•Replication•High Availability•Change Data Capture (CDC)

•Performance monitoring•Alerts•DB changes•Dashboards

•Cloud-based integration•70+ apps•MDM•ETL•Offline reporting

•All data access•Collaboration•Provisioning•Self-serve integration•Visual data exploration

•Search & Content Mining•Advanced Visualization •Drag-Drop UI

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Dell BI & Analytic focus areas Maximize your investments with a proven, end-to-end approach

BI Modernization• Aligning with your business partners• Validating your strategy• Assessing your current state• Maximizing value

Enterprise Data Warehousing• Rich knowledge visualization• Actionable dashboards &

scorecards• Economy of scale• One version of the truth

Our key

offerings

Enterprise Analytics• Quantifying the health of

business processes• Drawing Insights from Big Data• Gaining insights into customers• Predicting business outcomes

Big Data• Multiple data sources to

integrate• Cost-to-scale is prohibitively

high• Offload storage and

processing• Need to analyze all data

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ChallengeReduce patient readmission within 30 days to avoid regulatory penalties

SolutionDeveloped customer specific predicative model targeting hospital readmission rates

ResultDeveloped scoring model based on patient health history, demographics, and life style choices to identify at risk patients

Large US HospitalDell Professional Services

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Zions BancorpDell Toad Business Intelligence Suite

ChallengeThe native tools previously used by the customer did not scale effectively or work with their BI system

SolutionToad Business Intelligence Suite enabled them to work with Oracle, SQL Server, DB2, MySQL, Excel and SAP Business Objects in one tool.

Result• Improve team productivity by 33% •Quickly build views from all data sources

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ChallengeQuickly and accurately identify academically at-risk students

SolutionUse Dell’s SAP HANA solution to identify these students

ResultFor every 1% increase in the University’s graduation rate, the University potentially gains over $1 million through tuition and increased earnings capacity.

University of KentuckyDell SAP HANA and Dell Services

2013

Validation of our end-to-end solution

#1Provider of midrange storage array by Storage Magazine

#1Provider of database development and optimization tools

#1Market Share for iSCSI SAN Storage

Sources: IDC, Gartner, Bloor Group

“Dell’s information management software portfolio is the type of solution that can bolster a mid-market organization’s productivity, end-to-end.” – The Bloor Group

Report on Dell: “Information

Management—When One Vendor is

Enough”

“Modular servers that are the building blocks for clouds (blades for private, density optimized, etc.) outperformed the market and continue to account for a higher share of market revenue.“—Jed Scaramella, Research Manager, Enterprise Servers, IDC

1100+Team of Certified BI & Analytics Experts across 11 locations around the globe

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One vendor – intuitive tool chain – all data

Analysis

Maximize your return on information

Manage data across structured and unstructured data sources

Integrate disparate data stores, both on-premise and off-premise

Discover trends and make informed decisions with analysis based on all data

Structured, media, text, sensor, and

social Agile data store

Efficient data Integration

Rapid data provisioning

Secure data management

Analysis

2013

Schedule a post-event Whiteboard Session to address your specific requirements. Contact your account team for details.

Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo

Visit the Marketing Analytics Hands On Lab (HOL4) to learn more about Dell Analytic solutions

Let’s get started

Meet with Dell experts at the Solution Showcase

Visit www.Dell.com/software

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