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Mobile consumers are highly motivated car shoppers but many would rather text than talk. Learn how a web-based SMS chat solution integrated to your mobile inventory listings can provide a compelling new way for consumers to communicate with your dealership and increase mobile web leads by 25%.
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Presented by Bret Dunlap CEO & President
Direct: 610-254-7190
Mobile: 610-952-1702
Email: [email protected]
SMS remains the workhorse of
mobile
Forrester Research
• Text messaging users send or receive an average of 35 messages per day
Mobile Trends - Automotive
• 70% of all phone owners text regularly
• 6 billion SMS messages sent per day
• Americans text 3X’s more than phone calls made
98% of all text messages are open and read
Forrester Research
Texts are typically read within 15 minutes of being delivered
1st Generation - Text Message Marketing
Instant Response
Employ dealer keywords to:
• Deliver Mobile Incentive, dealer contact info
• Increase exposure for Mobile Web Site
• Generate mobile # leads for immediate follow up
• Track media/mediums with multiple keywords
• Offer different incentives (sales/service)
• Build opt-in lists (for use later in broadcast campaigns)
Text Message Marketing
1st Generation - Text Message Marketing
Wouldn’t It Be Convenient, If You Could
Converse With Your Customers Through Text?
2nd Generation - Dealer TextChat
Instant
Interactive
Web-Based
Text Message
Track able
Managed Services
Dealer TextChat
• Accommodate folks who prefer texting over talking
Generate high quality leads
• Put Text Message Marketing on steroids
Dealer TextChat – Mobile Website Integration
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Notifications (web, SMS, email)
Dealer TextChat – Chat Management
Dealer TextChat – Chat Management on-the-go
Dealer TextChat – Management Options
Dealer Managed OR Managed Services 7:00 AM to 11:00 PM 7 days a week
Mobile ID
Metrics
Text Message Marketing:
Monthly average across dealerships who use Text Message
Marketing:
Phone #’s - Mobile ID: 31 (window stickers)
Phone #’s - Keywords: 5 (keyword promotions)
• iPhone & Android APPs
• Custom Mobile Websites
• Dealer TextChat™
• Custom QR Codes
• Text Message Marketing
Mobile Suite for Dealers
Services:
Custom Mobile Web/TextChat = Performance
“The Cars2Go custom mobile web site and Dealer TextChat platform™ from Advanced
Mobile are generating great sales value for Keystone Chevrolet. Mobile visitors spend an
average of 7 minutes on our custom designed site resulting in significantly more mobile
leads than I have experienced from other platforms.
The Dealer TextChat solution is a critical piece to our lead
generation success and we sell 2 – 3 cars weekly just from
this feature alone. Overall, I can attribute an additional 20 –
30 additional sales monthly directly to our new custom
mobile site – significantly more than we were generating
before we switched.”
Jason Mix
Internet Director – Keystone Chevrolet
