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“Mathematics of User-Centric Triple Play: Service Creation and Service Delivery” presented at the 2nd annual IMS Congress in Berlin, March 2005.
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All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Mathematics of User-Centric Triple PlayService Creation and Service Delivery
Marc Jadoul – Berlin, 29th March 2006
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 2
Traditional Mathematics of Triple Play …
3. Video
1. Voice 2. IP
1+1+1=3 2.7
\
-10%
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 3
New Mathematics of Convergence …
3. Video
1. Voice 2. IP
4. VoIP
6. IPTV
5. Video Telephony
7. ‘Triple Experience’
1+1+1=7
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 4
New Dimensions to the TV Experience
1. better tv
pers
onal
co
nten
t
4.
iptv, vod, pvr, icc, epg
cont
ent
porta
l
commentator
director
creator
3. co
mmunitie
s
2. communications
sms2tv
voice chatreality
-tvdo
cusoa
ps
tvspectator
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 5
New Dimensions to the Phone Experience
1. better phone
pers
onal
co
nten
t
4.
one phone,pc, pda, tv
prbt
,in
gesti
on
initiator
communicator
creator
3. co
mmunitie
s
2. communications
push-to-x,
videophony, imyahoo
, msn,
ao
l, ten
cent
phoneuser
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 6
Triple Experience: Communications TV
get notified of incoming callsand divert them to any terminal
multimedia communicationand video mail
integration with mobile
self-managementportal on TV
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 7
Triple Experience: Amigo TV
send winks,animations, and
text messages
personalised experience with avatars, talking buddies and mood icons
buy and download personalisations
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 8
Triple Experience: My Own TV
create your own viewer community
EPG on mobile/wireless
distribute home-made movies and slideshows
upload yout own content via fixed and mobile
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 9
The ‘How to Make it Happen?’ Compass
applications & content
network infrastructure
partners, processes &IT systems
end-users &terminals
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 10
Zooming-in on the Axes of the Compass
Service Creation
• any access technology• fixed-mobile convergence• PSTN/PLMN interworking • QoS and security• open interfaces
Service Delivery
• any place, any terminal• operational excellence• OSS/BSS & partner integration• DRM and content management• service orchestration
IMS architecture System Integration= +
All rights reserved © 2006, AlcatelIQPC IMS - March 2006
Page 11
Conclusion: Mathematics of Integration
Content
Telecoms InformationTechnology
• innovative services• flexible creation• increased revenues• faster delivery• less complexity• reduced costs
1+1+1=
360°
0
dx
8
