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Social Media and Internal Communications
Haagse Hogeschool
January 2011
Is this relevant for colleagues in case I’m employee of a large company?
And this?(btw, it’s not me)
And this?
And this?
And this?
Not this right?
Sharing both business as personal stuff?
A reality?
How do people update each other these days?
How do people update each other these days?
How do people update each other these days?
How do people update each other these days?
Disadvantages of current ways of communication
•One to one communication•No storage of knowledge•Spam•Inefficient•Ideas can be stolen•No need to share•No need to be open and honest•Slow•Irrelevant content•Not up to date
Would you like to work at this company?
•Need to be in at 8:30 and need to stay untill 17:00•You have 2 colleagues and one boss•You will be judged on being on time, instead of on
performance•Your boss is affraid of sharing. Knowledge is power•You are not allowed to use social media•You will be using a PC of 5 years old•You get a Nokia•You get a lease car
Raise your hand in case you think this is the most important argument for choosing where you are going to work
•An open and transparent organisation•You get a bit higher salary•You get a lease car•There are dynamic people from whom you can learn a lot•You will be judged on your performance a lot•You may use social media and the apps internally are very
social media-like•There is a culture of sharing and helping•You may explore your own ideas on Fridays
How would you guess Social Media can be used inside the organisation?
Some things you want to share internally are not eligable for publication externally
If people are interested, they follow, otherwise they unfollow. No spam
But don’t share irrelevant stuff
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Open conversations help knowledge sharing
Retweets can reach a lot of colleagues, without spamming them
35
Looking outside: the power of influencersOld: Message 5,000,000 to possibly reach 500New: Personally reach 500 who influence 5,000 who influence 50,000 who influence 5,000,000
How would you guess Social Media can be used inside the organisation?
• Sharing experiences, knowledge and just things that happen
• Get a quick insight on what’s new, what’s hot and what others have learned and read
• Brand yourself, show what you have done• Get help from others• Find content and specialists quickly• Get acknowledged of your contributions• Get promoted
And how would the organisation benefit?
• Knowledge is shared and stored and is more relevant• People find each other and connect• Breaking down walls• Attract and keep young talent• Prepare and train employees for social media participation• More efficient learning• People become more productive
Prepare employees for external social media participation
“The 8 Pillars of Social Computing”
