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How are you?

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This is me: twitter.com/nyhetschefjonas

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This is also me:

- Visionary, help med to be conrete- Passionate about social media- A very social guy

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It is all about sharing – so let´s share- hopes and fears for the Master Class

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AgreementsPopcorn style – free to ask

Phones and computers are OK

Responsible for your learning session

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Social media handbook

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SID 8

SID 9

Where are you? In social mediaWrite down för yourself

Share with your neighbour

Examples from the group

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What is the relevance for you?

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Relevance of social media at Swedish Radio

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Some of the biggest stories in recent times have been broken by citizen journalist simply because they were there

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Overall strategy

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Aim Swedish Radio: democracy and trust – relations is the focus

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INSTAGRAM: famous author makes sudoko before he is interviewed in P1

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Journalism 3.0 – how?Lack of good measurement

Unclear goals

To much work by few people

Direction and CEO:s lack knowledge

We are not social enough

We are unsecure about the laws and the rules

We are unsecure about WHY???

Lack of good handbooks

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The need: it´s all about this…

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WHY – are social media so strongHuman want to co-operate, first thing before you wallk (Erik Erikson)

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The aim - handbookMore people with knowledge and engagement

Knowledge and engagement among the management team

Everyone should be social

We should know about the legal aspects

We need goals, we need to measure

We must know why we are active in social media

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How we went on

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MAIN MAIN POINTS

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Main points Strategy

Dialogue

Research

Viral spreadSID 23

Strategy: how do we do it and who and where? Facebook, twitter, instagram…

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Dialogue: how do we keep on talking with our audience

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Research: how do we manage to succeed with serious crowdsourcing

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Viral spread: how do we manage to make people share our content

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To succeed 1) goals 2) feedback

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Reflexion – questions?

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Effects-measureDownloaded in 49 countries

Handbook at journalist schools

Handbook handed out to every employee

CEO:s and superusers educated 2012 and 2013

The tone in commentaries at web sites improved, our material is shared more, and the followers and likes in Sveriges radios Facebook groups, Instagram- och Twitter-accounts are increasing

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REACH: 35000 ex in 49 countries (5000 print and 30000+ downloads – spreadiest ever

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Foreign minister REACH and the Swedish Royal Court… we don´t have time

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Get started in 15 minMeet with each other

Which are your editorial needs?

Where should you talk with your audience?

When should you talk with your audience?

Who is the social media editor?

Which are your goals?

How is the feedback made?

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bitly.com/sr_handbook

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Further questions?Christian Gillinger @gillinger

Helena Sahlén @sahlena

Johan Ljungström @johanljungstrom

Jonas Edlund @nyhetschefjonas

Marie-Louise Kristola @MLKristola

Nicklas Malmberg @7direkt

Tove Svenonius @tovesvenonius

Yasmine El Rafie @YasmineSR

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