Wikitude Company Overview
Martin Herdina, CEO Wikitude
2017 >> When Pikachu meets IoT
Who played Pokemon?Who has caught Pikachu?Level 1Level 3Level
10?
Who still plays Pokmon?
2Augmented Reality Interest Over Time
Source: Google Trends
B2C-related (B2B missing)All examples created Hype went down
3Mobile AR: 8 years in the Making.
2016
20091st AR app on Android Marketfastest growing app in
history
vvvWikitude at a Glance.First AR app in the world in 200820,000
apps & 750 Mio installs powered by wikitudeLeading independent
AR technology providerv
REFERENCES
AR4
The Gartner Hype Cycle 20165
Source: Gartner 2016
6The Hype Cycle: Phase 1Technology Trigger:A potential
technology breakthrough kicks things off. Early proof-of-concept
stories and media interest trigger significant publicity. Often no
usable products exist and commercial viability is unproven.
GEO Augmented Reality7
#1
Geo AR for travel industry
8
9The Hype Cycle: Phase 2&3Peak of Inflated
Expectations:Early publicity produces a number of success stories
often accompanied by scores of failures. Some companies take
action; many do not.Trough of Disillusionment:Interest wanes as
experiments and implementations fail to deliver. Producers of the
technology shake out or fail. Investments continue only if the
surviving providers improve their products to the satisfaction of
early adopters.
10Expectation vs. Reality
Vs.
2D recognition & tracking11
#2BillboardsBooksMagazinesBrochures
12
Canadian Tire
3D recognition & tracking14
#3ObjectsRoomsBuildingsMachinesBodiesFaces
15The Hype Cycle: Phase 3Slope of Enlightenment:
More instances of how the technology can benefit the enterprise
start to crystallize and become more widely understood. Second- and
third-generation products appear from technology providers. More
enterprises fund pilotsconservative companies remain cautious.
Source: Gartner
Where AR complements IoT17Making technical documentation
actually usefulMaking medical education interactiveMaintaining a
fleet of heavy equipment vehiclesBringing city administration to
the 21st centurySource: Internet of Things Institute,
WikitudeVisualizing product design in 3D
Making sense of industrial sensor data
in AR, VR and Mixed Reality18
Martin Herdina, [email protected] +43 (676)
6688648
Thank you!19
