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Ever wonder what constitutes "good design" in a business sense? This presentation talks about what how companies should evaluate design, making sure it is serving the audience's needs.
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Engaging Your Customers Online
by Leon (C.K.) Leong
Marrying Design & Business
30 July 2010
Web Designer DepotWho does not know this site?
What’s the differences between art and design
Q1
http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
Source: http://www.webdesignerdepot.com/2009/09/the-difference-between-art-and-design/
In project management, it’s well-known that there are constant disagreements between
the various roles
(Coming from a Techsailor context… Sales, Account Manager, Project Manager, Design and Technical)
Daily chronicles of a project team…Note: This is just a hypothetical scenario. The actors “involved” are just arbitrarily protagonists.Fisher – Project Manager, Ashley – Designer, Leon – Account Manager
Fisher: Ash, the front page needs to be an overview of the whole site… Can you add in boxes for latest news, events and promotions? Ashley: I disagree; that would make the look and feel of the front page too complex and cluttered… it’s bad coming from a design stand point…
Fisher: The client’s business is very much online so we need to showcase what’s available to the users in a birds eye view…
Ashley: Can we just show case one of each of the latest items so that the site does not get too crowded?
Leon: Hey guys, can I ask in the first place who are the target audiences? And what’s of value to them?
We’re all driven by our individual…
MINDSETS
Let’s take a step back and look
at the “spectators”….
What’s the purpose of a design
Q2
To communicate and prompt-to-action
Q2
Market/Sell Educate Prompt-to-action
Q2
Communicate
Prompt-to-action
User Experience
Analytics
Adobe’s Model
Source: http://www.zdnet.com/blog/saas/adobe-ties-web-design-to-business-results/871
A REAL Techsailor example…
http://greater-asia.com/
Educate Market/Sell
Prompt-to-Action
http://greater-asia.com/
Market/Sell Marry vision with audienceExecution: Effective marketing taglines and media based on Vision/positioning and target audiences, Targeted Messages and Links
Educate Availability of and easy access to informationExecution: Effective information architecture for the contents and ease of navigation website wide
Prompt-to-Action Motivate to do somethingExecution: “BIG RED BUTTONS!”, Contact Us manifestations
Analytics Derive actionable insights
Marketing
Social!!!What about…
Yet another REAL Techsailor example…
TwitterFacebook
Youtube
Twitter buttonFacebook buttonTwitter feed boxYoutube EmbeddingFacebook Widgets/BadgesLinkedIn WidgetsAddthis / SharethisDISQUS commentaryFlickr photo streamFacebook Connectetc… Social
That is…
Online Customer Engagement
-fin-
Thank you
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