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MarketplaceInnovationQ2 2015
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About this report
Hello and welcome to the latest quarterly report on Marketplace Innovationfrom Endava. These quarterly reports showcase some of the leading innovations in the marketplace. These examples serve to illustrate whatinnovative companies can achieve to change the game.A big thank you to a wider group of Endava staff that are now noticing interesting projects and contributing to these reports. We’ve accreditedthe contributors to each of the items.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our email addresses: [email protected] or [email protected]
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Just as Google terminated their Glass project, Sony have created their own headset. The Sony version has been designed to connect to existing eyewear,and the current specification appears notto include any audio features.
Sony is aiming to start mass production ofthis display module within the coming year,a year that will also see the launch of AppleWatch and a host of other wearables hitthe market.
by Martin Smith
http://www.sony.net/SonyInfo/News/Press/201412/14-118E/
Sony Glasses
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There is an estimated €170 billion of unpaid VAT each year. Slovakia alone loses €3 billion. When the Slovakian government implemented BAE’s NetRevealsoftware to mine Big Data to find tax fraudsters, theyfound €500 million in the first six months.
NetReveal looks at huge amounts of payment records,company ownership and import/export data and spotspatterns in the data. Thirty countries use the softwareto spot tax fraudsters, and BAE expect this number todouble in the next two years. This shows a great application for big data that demonstrates an immediate ROI.
by Bradley Howard
http://www.ft.com/cms/s/0/6858a9c4-8448-11e4-8cc5-00144feabdc0.html
Using Big Data to find tax TAX
In 2014, 3.3 million people pledged over $500 million on Kickstarter. That’s more than $1,000 a minute.
The USA were the highest contributors, with $335 million of funding. People from nearly every country in the World helpedcontribute to 22,252 projects.
Interestingly, over 70,000 people backed more than 10 projects,and over 1,000 people backed 100 projects. Pebble who are nowan established well-funded company decided to exclusively launchtheir latest watch the Pebble Time on Kickstarter hitting its targetin 17 minutes so are we going to start seeing these crowdfunding sites used as shops?
by Martin Smith
https://www.kickstarter.com/year/2014
2014: The year crowdfundingbecame mainstream
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Mixing gaming (Xbox and Minecraft), office applications and communicationtools (Skype & Lync), HoloLens claims toaugment Microsoft products on to realworld surfaces.
The headset looks chunkier than the Googleand Sony equivalents, but the feature listlooks more comprehensive and will goagainst Magic Leap (Google invested$542m in 2014) in the augmented spacewhen they finally launch their product.
by Martin Smith
http://www.microsoft.com/microsoft-hololens/en-us
Microsoft HoloLens
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Traditional user interface peripherals suchas keyboards have been easier to use forblind and partially sighted people thanmodern tablets and smartphones. iBrailler,a new application has been launched tosolve touch interface problems.
Simply placing 8 or 10 fingers on the screenwill create dynamic keys appear under theuser’s fingertips, allowing them to typecomfortably, directly on an iPad withoutscreen overlays. Its good to see technologyput to use for disabled people.
by Giulia Crepaldi
http://www.ibrailler.com/
iBrailler
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pplkpr is an app that tracks, analyses, andauto-manages real-world relationships.
Using a smartwatch, pplkpr monitors thephysical and emotional response to thepeople around a user and optimises theuser’s social life.
While this all sounds very science-fiction,just imagine if these responses were storedcentrally, perhaps connected to someone’sLinkedIn profile, but you wouldn’t wantyour partner to see them!
by Giulia Crepaldi
http://pplkpr.com/
Using a smartphone to organise your friendships
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Project Maelstrom uses BitTorrent to serve websites, rather than a centralisedweb server.
The implications of this technology are really interesting – webservers that are asscalable as the number of users in the network. Yet the legal ramifications are justas interesting – not everyone in the networkwill want to contribute to ‘hosting’ all typesof websites.
BitTorrent is an underlying technologywhich is still finding new legal applications.
by Martin Smith
http://blog.bittorrent.com/2014/12/10/project-maelstrom-the-internet-we-build-next/
BitTorrent for websites
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Micro UX
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We liked this article on neat, tiny features of mobileapps, such as NatWest which hides account informationwhen switching between apps.
This is a growing trend – of designing interfaces purelyfor smartphones and smaller devices. And this area ofsmaller user interfaces will become more complex asmore wearables enter the market. We also like howAirBnB’s ‘wait icon’ switches between every conceivabletype of lodging during a property search. These types of user interface features make apps nicer to use andmove away from generic, bland designs of desktop applications.
by Martin Smith
https://econsultancy.com/blog/66008-15-deeply-pleasing-examples-of-mobile-micro-ux
Sharp have started producing deviceswhich can have screens in freeform shapes.
Most screens are rectangular, for legacyreasons, and even if they have roundedcorners, it’s due to overlaid materials ontop of the screen.
Freeform screens which can be embeddedinto everyday devices could release a newwave of innovative ideas, even though thecurrent trend is to move the display to apaired smartphone.
by Martin Smith
http://www.bbc.co.uk/news/31011938
Displays don’t need to be rectangular
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Websites such as Google Image search can automatically identify items in graphics.Now, Clarifai has created a recognition system that can recognise items in videos,including multiple items in a single frame.
This type of breakthrough could lead usinto the realms of science fiction – withCCTV cameras automatically recognisingitems of clothing when we walk into a shopand recommending that we should buysomething new!
by Martin Smith
http://www.clarifai.com/
Machines that can recognise items in video
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Mike Mika tweeted a simple question about designing a game. Other Twitter users replied with suggestions. A hashtag was born #idarb. Microsoft spotted the hashtag and invited Mike to an indie event.
A year later, the Xbox One game was finished, using suggestions from many of the Twitter users. The actual game itself took onlyeight weeks to produce – partly because many of the game dynamics were ‘tested’ by asking Twitter users what they thought ofsome of the gameplay. We like this interesting approach to social crowdsourcing.
by Martin Smith
http://www.wired.com/2015/01/how-twitter-built-a-game-idarb/?mbid=nl_020415
How Twitter Designed a New Game
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Samsung found themselves in a PR nightmarewhen their voice activated televisions werefound to be streaming viewers’ conversationsto a cloud service to recognise commands.
To the average user, their TV remote controlis listening to their instructions. In reality,this was achieved by streaming the user’saudio commands to a third party cloud service. The service then sends a digital instruction to the television. As more cloudservices become available, these types of PR nightmares will become more regular,and companies will need to reassure usersof their data security.
by Bradley Howard
http://www.bbc.co.uk/news/technology-31296188
Privacy and cloud services
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Data security is becoming more important every quarter, and ineach report we highlight some of the major breaches. This quarterwe focus on Anthem, America's second largest health insurer,which lost millions of customer records to hackers.
Up to 69 million people may have been affected by this securitybreach. Although the breach didn’t include financial information,health information is potentially more serious.
by Martin Smith
http://www.bbc.co.uk/news/technology-31144917
This quarter’s major security breach
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At its peak, in around October 2013, Cryptolocker wasinfecting 150,000 computers a month. And over thecourse of nine months, it is thought to have generatedabout $3 million in ransom payments.
However, new versions of ransomware are now utilisingthe Tor network – the anonymous ‘dark web’ as well asstronger encryption. Ransomware now targets phones,tablets and laptops/ desktops.
The advice – be careful of USB keys and any apps thatyou download and always backup your devices.
by Martin Smith
http://www.technologyreview.com/news/534516/holding-data-hostage-the-perfect-internet-crime/
Ransomware
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iZettle now provides it’s chip and PINreader for free – the first time merchantsare able to take credit card payments froma free device.
20 million small businesses in Europe stilldo not take card payments or have accessto the requisite payment tools, whichmeans the market size is still substantial.
by Martin Smith
http://www.wired.co.uk/news/archive/2015-02/17/izettle-free-chip-and-pin-reader
It’s now easier, and cheaperthan ever, to accept cardpayments
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The Internet of Things infrastructure
The Internet of Things (IoT) will struggle to work on the existing Internet infrastructure. What is needed are low-energy, low-cost wireless networks to connect the billions of objects together.
French start-up Sigfox has raised 100 million euros from seven heavy-weight investors to help it build newnetworks globally which may replace your home wifi.Investors include telecom giants such as Telefonica and NTT.
The IoT business model is still being worked on. Sigfox’s current thinking is to charge a flat fee per device that connects to the Internet.
by Giulia Crepaldi
http://uk.businessinsider.com/r-exclusive-frances-sigfox-taps-telefonica-gdf-suez-to-raise-113-million---sources-2015-2
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Credit cards are to get their biggest transformation for decades, transforming them from simple slivers ofplastic to mini-computers in your wallet.
These technological marvels could allow you to makepayments more safely and cut down on the number ofthem you actually need to carry. MasterCard has designeda debit card that can display your balance, and anothercard will only be activated by the user’s fingerprint.
This could start a battle for what device controls your money!
by Martin Smith
http://www.dailymail.co.uk/money/saving/article-2967532/How-credit-card-turned-mini-computer.html
Phones becoming credit cards, or cards becoming phones?
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Ikea are launching their “Home Smartrange”, which has built in wireless chargingunits based on the QI standard. When wesaw the furniture, we thought of two issues– firstly, the furniture can get warmer (not aproblem during the Winter), and secondly,only one device can be charged at a time.
It looks like Starbucks have also got in onthe action but using the powermat standardand use power rings to allow multiple usersto charge at the same time. Hopefully,wireless charging will become standardisedin the future.
by Martin Smith
http://www.bbc.co.uk/news/technology-31693088
Ikea’s charging furniture
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Pebble have gone back to their origins and exclusivelylaunched their new watch on Kickstarter. It reached itsfundraising target within 17 minutes. To date they have raised over $20m for pre-orders.
However, Pebble didn’t need to fund this productthrough Kickstarter as all of the units were already produced. The question is, should successful companies be allowed to get another bite of the crowdfunding market or not?
by Martin Smith
https://www.kickstarter.com/projects/597507018/pebble-time-awesome-smartwatch-no-compromises
New Pebble Watch on Kickstarter
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Just when you hadn’t even thought of aproblem you didn’t think you had, two solutions appear at once.
Meerkat is an iOS app which can streamcontent to Twitter users.
A rival app, Periscope, was bought by Twitterbefore it had finished being built. Like Vine,Periscope is now part of the standard Twitterfunctionality. You can now stream yourown exciting events like your pets eating oryou and your friends having a drink…
by Bradley Howard
http://www.dailymail.co.uk/sciencetech/article-3002619/Live-stream-LIFE-using-Meerkat-App-turns-phone-mobile-webcam-broadcasting-footage-Twitter-followers.html
Twitter Live Streaming
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Banjo is one of the most interesting big data/social media platformsthat we’ve come across. Banjo groups social network activity in asmall geographic area into ‘events’, then analyses the content forlinguistics, subjects, performs photo and video recognition andthen automatically creates the story.
For enterprise clients, the platform can be tailored to sift throughbillions of social network interactions and create a story for eachcampaign in a geographic region.
This provides a unique service to marketers who can now see howusers respond on social networks around the world.
by Will Cassidy
http://www.inc.com/magazine/201504/will-bourne/banjo-the-gods-eye-view.html
Social Media Monitoring – Big Data style
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About Endava
Endava is a well-established IT Services company, with over 1,800 full timeemployees working across our European development centres, London headquarters and further offices in the US. Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel andMedia, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-criticalsystems and digital services for clients.
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Martin SmithHead of Delivery, Digital [email protected]
Bradley HowardHead of Digital [email protected]
UK +44 20 7367 1000USA +1 (212) 920 7240Germany +49 69 999 9115 0
